HomeMy WebLinkAbout03. VLMDAC April 3 2024 Special Meeting MinutesPublic Notice
Vail Local Marketing District Advisory Council
Special Meeting
April 3, 2024, 2:30 – 4:30pm
Virtual
https://vail.zoom.us/webinar/register/WN_KVcDdmqkTqaQ5UN95u789Q
AGENDA
Packet Materials
Ez called the meeting to order 2:33pm
VLMDAC Board Member Attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana
Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam
Biszantz (Council Rep/Root & Flower) Jonathan Reap (Four Seasons), Patrick
Davis (Manor Vail), Randi Weingartner (Vail Resorts), Kim Fuller (Jaunt Media
Collective),
Additional Attendees:
Liz Gladitsch (Town of Vail), Mia Vlaar (Town of Vail), Chris Romer (Vail Valley
Partnership), Ben Walton (Miles), Abby Oliveira (Town of Vail), Diana Ramirez
(Town of Vail), Michal Bednarczyk (970), Parker Owens (Bravo! Vail)
Amanda McNally (MYPR), Bob Brown (BAAG), Dominic Prevost (Resonance),
Simona Forbes (Resonance), Kim Brussow (Vail Valley Partnership), Jeremy
Gross (Town of Vail), Slade Cogswell (970)
I. MINUTE APPROVAL March 21, 2024
• Action Requested of Council
o Not approved. To be approved at following meeting
II. INFORMATION & DISCUSSION UPDATES
• Brand identity theme development (90 minutes) Resonance
o With the Brand Platform finalized, Resonance has kicked off brand
identity development and will be presenting design mood boards across
multiple themes.
Caution us that we want to be different but we also have to nod to the Mountain
and not be a complete disconnect.
Theme 1: The Vail Mountains
Theme 2: Tyrolean Alpine Character
Theme 3: Mountain Goat
Theme 4: Pioneering Spirit
Theme 5: Everything Vail
o Action Request of Council: The desired outcome of the meeting is to have
alignment to one theme to focus logo exploration against.
Explore 1 and 2 with the spirit of 4
• 1: don’t explore more of the word mark but will add visual
• 2: Wordmark from 1 and pay homage to Tyrolean influence
in village for visual language
• 4: explore weaving this in
o Logo and tagline options to be presented April 18
• Other Business
• Adjournment:
Jonathan motion to adjourn at 3:53 / Esmarie second
Upcoming Meetings:
VLMDAC Board Meeting, Thursday, April 18, 2024, Grand View Room