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HomeMy WebLinkAbout06. Group Sales Monthly Report MAR24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: April 9, 2024 Re: March 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 30 93 21 103 Total Leads Generated 39 113 27 120 Active Leads in Pipeline 106 106 122 122 Room Nights Booked 4,090 4,952 2,711 5,023 Room Revenue Converted $1,765,344 $2,051,714 $641,556 $1,231,042 Cancelled & Lost Business 31 94 24 80 Site Visits 1 6 2 5 Cvent Production Monthly YTD 2024 Monthly 2024 VVP – Total RFP’s 22 71 11 72 VVP – Total RFP Room Nights 7,207 20,254 5,181 20,872 VVP – Total RFP Value $2,725,873 $7,948,368 $2,124,454 $7,741,330 Vail – Total RFP’s 70 270 62 226 Vail – Total Room Nights 20,703 81,062 16,698 65,351 Vail – Contracted RFP’s 18 46 14 34 Vail – Contracted RN’s 2,864 6,299 3,575 8,781 Vail – Contracted Value $1,303,656 $2,855,756 $1,491,574 $3,633,157 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  DOS Advisory Council Happy Hour at Sebastian Vail/Gambit  Carecraft Village Wide Site Tour with Grand Hyatt, Hythe and Arrabelle  VLMD Board Meeting, VLMD Partner Meeting, Lodging Liaison Meeting  MIC Tradeshow & Dinner with Sebastian Vail, Vail Resorts, Access DMC, Grand Hyatt Vail  MPI After MIC Mixer  VAC Reporting for Spring/Shoulder Seasons Groups on the Books Marketing/Media Efforts:  Featured Vendor, Diamond Place, Destination & Google Display Ads for Cvent Executive Summary/What’s Next for April:  Quarterly Sales Trip to Vail – April 1-5  Lodging Meeting with Patrica MacNamara from Lift House and Sally Alward from Westwind  DOS Advisory Council In-Person Gathering at Sebastian/Gambit  VLMD Board Meeting, Partner Meeting, Special Meeting & Lodging Liaison Meeting  MPI After MIC Networking Event – March 26  Cvent – Provide YouTube Version of Group Sales Video for Retargeting Campaign