HomeMy WebLinkAbout06. Group Sales Monthly Report MAR24
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: April 9, 2024
Re: March 2024 Group Sales Dashboard
2024 Key Performance Indicators 2023 2023
Description Monthly YTD 2024 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 30 93 21 103
Total Leads Generated 39 113 27 120
Active Leads in Pipeline 106 106 122 122
Room Nights Booked 4,090 4,952 2,711 5,023
Room Revenue Converted $1,765,344 $2,051,714 $641,556 $1,231,042
Cancelled & Lost Business 31 94 24 80
Site Visits 1 6 2 5
Cvent Production Monthly YTD 2024 Monthly 2024
VVP – Total RFP’s 22 71 11 72
VVP – Total RFP Room Nights 7,207 20,254 5,181 20,872
VVP – Total RFP Value $2,725,873 $7,948,368 $2,124,454 $7,741,330
Vail – Total RFP’s 70 270 62 226
Vail – Total Room Nights 20,703 81,062 16,698 65,351
Vail – Contracted RFP’s 18 46 14 34
Vail – Contracted RN’s 2,864 6,299 3,575 8,781
Vail – Contracted Value $1,303,656 $2,855,756 $1,491,574 $3,633,157
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners
DOS Advisory Council Happy Hour at Sebastian Vail/Gambit
Carecraft Village Wide Site Tour with Grand Hyatt, Hythe and Arrabelle
VLMD Board Meeting, VLMD Partner Meeting, Lodging Liaison Meeting
MIC Tradeshow & Dinner with Sebastian Vail, Vail Resorts, Access DMC, Grand Hyatt Vail
MPI After MIC Mixer
VAC Reporting for Spring/Shoulder Seasons Groups on the Books
Marketing/Media Efforts:
Featured Vendor, Diamond Place, Destination & Google Display Ads for Cvent
Executive Summary/What’s Next for April:
Quarterly Sales Trip to Vail – April 1-5
Lodging Meeting with Patrica MacNamara from Lift House and Sally Alward from Westwind
DOS Advisory Council In-Person Gathering at Sebastian/Gambit
VLMD Board Meeting, Partner Meeting, Special Meeting & Lodging Liaison Meeting
MPI After MIC Networking Event – March 26
Cvent – Provide YouTube Version of Group Sales Video for Retargeting Campaign