HomeMy WebLinkAbout02. VLMDAC meeting minutes April 18, 2024Vail Local Marketing District Advisory Council
Monthly Meeting
April 18, 2024, 8:30am
Grand View Room
AGENDA
VLMDAC Board Member Attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana
Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam
Biszantz (Council Rep/Root & Flower), Randi Weingartner (Vail Resorts), Kim
Fuller (Jaunt Media Collective)
Zoom- Patrick Davis(Manor Vail)
Additional attendees:
In Person- Liz Gladitsch (Town of Vail), Mia Vlaar (Town of Vail), Chris Romer
(Vail Valley Partnership), Carlie Smith (Town of Vail), Ben Walton (Miles), Kristin
Yantis (MYPR), Abby Oliveira (Town of Vail), Diana Ramirez (Town of Vail),
Michal Bednarczyk (970), Bob Brown (BAAG), Slade Cogswell(970), ), Caitlin
Rowe(Miles), Chloe Smith(Miles), Tracey Chopek(Miles)
Zoom- Kay Schneider (Vail Valley Partnership), Amanda McNally (MYPR), Chris
Fair (Resonance) Dominic Prevost (Resonance), Simona Forbes (Resonance),
Kim Brussow (Vail Valley Partnership), Jeremy Gross (Town of Vail), Kim Fuller
(Jaunt Media), Jenna Luberto, Diana Carr, Jeremy Coleman(BAAG), Kristy
Slack(Grand Hyatt), Parker Owens(Bravo Vail)
Call to Order
Esmarie called the meeting to order 8:32 AM
I. MINUTE APPROVAL March 18, 2024 and April 3, 2024
Motion to approve- first Douglas / second Jana/ unanimous
II. MONTHLY FINANCIAL REPORT
Year to Date $1.7mil that is January and February $32.7000 above budget
1.9% compared to 2023 $35.8000 increase or 2%
Year to Date expenditures $316.6000
Revenue, Expense, and Reserves slides and Occupancy growth were shared
III. INFORMATION & DISCUSSION UPDATES
• 2024 Supplemental Goals & Phase 1
Top Priorities- optimize visitation, build loyalty, leverage brand
positioning
Content Enhancements, creation, strategy and insights, wedding site
section, multi-generational travel, Apple guides, personalization, paid
media
• Brand Platform
Resonance presented four options
The goal is to bring the brand to life via Logo, tagline
The Board is between choices 2 and 4 for the logo
Presented taglines
Discussion ensued on what was presented, goals and alignment
• Q1 Website Analytics
Miles shared Q1 in review January-March 2024
See presentation for more info
• DMO Update & Strategic Visioning
The town and VLMD continue to explore moving towards a DMO
(Destination Marketing Organization) model to increase efficiency
Proposed Economic Development Tourism Structure shared
• Town of Vail Updates
• Other Business
• Adjournment
Esmarie called the meeting to adjourn 11:27 am first Jana /
Second Theron /unanimous
Upcoming Meetings:
VLMDAC Board Meeting, Thursday, May 16, 2024, Grand View Room