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HomeMy WebLinkAbout02. VLMDAC meeting minutes April 18, 2024Vail Local Marketing District Advisory Council Monthly Meeting April 18, 2024, 8:30am Grand View Room AGENDA VLMDAC Board Member Attendees: In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam Biszantz (Council Rep/Root & Flower), Randi Weingartner (Vail Resorts), Kim Fuller (Jaunt Media Collective) Zoom- Patrick Davis(Manor Vail) Additional attendees: In Person- Liz Gladitsch (Town of Vail), Mia Vlaar (Town of Vail), Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail), Ben Walton (Miles), Kristin Yantis (MYPR), Abby Oliveira (Town of Vail), Diana Ramirez (Town of Vail), Michal Bednarczyk (970), Bob Brown (BAAG), Slade Cogswell(970), ), Caitlin Rowe(Miles), Chloe Smith(Miles), Tracey Chopek(Miles) Zoom- Kay Schneider (Vail Valley Partnership), Amanda McNally (MYPR), Chris Fair (Resonance) Dominic Prevost (Resonance), Simona Forbes (Resonance), Kim Brussow (Vail Valley Partnership), Jeremy Gross (Town of Vail), Kim Fuller (Jaunt Media), Jenna Luberto, Diana Carr, Jeremy Coleman(BAAG), Kristy Slack(Grand Hyatt), Parker Owens(Bravo Vail) Call to Order Esmarie called the meeting to order 8:32 AM I. MINUTE APPROVAL March 18, 2024 and April 3, 2024 Motion to approve- first Douglas / second Jana/ unanimous II. MONTHLY FINANCIAL REPORT Year to Date $1.7mil that is January and February $32.7000 above budget 1.9% compared to 2023 $35.8000 increase or 2% Year to Date expenditures $316.6000 Revenue, Expense, and Reserves slides and Occupancy growth were shared III. INFORMATION & DISCUSSION UPDATES • 2024 Supplemental Goals & Phase 1 Top Priorities- optimize visitation, build loyalty, leverage brand positioning Content Enhancements, creation, strategy and insights, wedding site section, multi-generational travel, Apple guides, personalization, paid media • Brand Platform Resonance presented four options The goal is to bring the brand to life via Logo, tagline The Board is between choices 2 and 4 for the logo Presented taglines Discussion ensued on what was presented, goals and alignment • Q1 Website Analytics Miles shared Q1 in review January-March 2024 See presentation for more info • DMO Update & Strategic Visioning The town and VLMD continue to explore moving towards a DMO (Destination Marketing Organization) model to increase efficiency Proposed Economic Development Tourism Structure shared • Town of Vail Updates • Other Business • Adjournment Esmarie called the meeting to adjourn 11:27 am first Jana / Second Theron /unanimous Upcoming Meetings: VLMDAC Board Meeting, Thursday, May 16, 2024, Grand View Room