HomeMy WebLinkAbout03. VLMD May 10 Special Meeting MinutesVail Local Marketing District Advisory Council
Special Meeting
May 10, 2024, 1:30pm
Virtual
AGENDA
VLMDAC Board Member Attendees:
Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana Moore
(Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Randi
Weingartner (Vail Resorts), Kim Fuller (Jaunt Media Collective), Patrick Davis
(Manor Vail)
Additional attendees:
Liz Gladitsch (Town of Vail), Mia Vlaar (Town of Vail), Ben Walton (Miles), Kristin
Yantis (MYPR), Abby Oliveira (Town of Vail), Michal Bednarczyk (970), Bob
Brown (BAAG), Slade Cogswell (970), Beth Wright Cheeseman (Miles)
Dominic Prevost (Resonance), Simona Forbes (Resonance), Anthony Hore
(Resonance) Kim Brussow (Vail Valley Partnership), Diana Carr (Resonance),
Paul Abling (Walking Mountains), Lauren Brenner (Local Resident)
Call to Order
Esmarie called the meeting to order 1:32 PM
AGENDA
I. INFORMATION & DISCUSSION
• Brand Logo / Design Element / Tagline Discussion (90 minutes), Resonance
o Logo:
Two logo concepts were shared with adjustments made on behalf of
feedback from the last board meeting.
They were both put in a poll to 200 25+ people for legibility.
Discussion ensued. The board is unsure which to move forward with.
A poll will be sent out to the board to get specific feedback after the
board has more time to digest the two concepts.
o Design Element:
Discussion ensued on which work best but a decision on logo needs
to happen first
o Tagline:
Together at the Peak, Welcome to the Wonder, A Moment for
Forever, Find your Altitude, Live the Unforgettable are the taglines
being discussed. Discussion ensued on if we need a tagline or if
campaigns can carry taglines and change as needed. Do they need to
be more bold?
A poll will be sent out to the board to collect final feedback. Results of the poll
will be presented at the May 18 board meeting for final decision on next
steps.
• Other Business
• Adjournment
Jana called the meeting to adjourn at 3:12pm First JR
Second Kim /unanimous
Upcoming Meetings:
VLMDAC Board Meeting, Thursday, May 16, 2024, Grand View Room
VLMD Supplemental Meeting, Tuesday, June 4, Grand View room
VLMDAC Board Meeting, Thursday, June 21, 2024, Virtual