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HomeMy WebLinkAbout04. Group Sales VLMD Monthly Report Jun24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: June 10, 2024 Re: May 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 22 149 26 148 Total Leads Generated 24 176 33 175 Active Leads in Pipeline 98 98 98 98 Room Nights Booked 2,835 21,787 3,214 10,206 Room Revenue Converted $982,747 $7,875,003 $1,389,795 $3,269,754 Cancelled & Lost Business 28 147 22 129 Site Visits 1 10 1 10 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 12 99 19 100 VVP – Total RFP Room Nights 6,725 30,003 6,985 29,320 VVP – Total RFP Value $2,457,835 $11,737,636 $2,603,872 $10,765,295 Vail – Total RFP’s 56 400 86 365 Vail – Total Room Nights 17,354 114,565 27,787 105,324 Vail – Contracted RFP’s 14 79 19 60 Vail – Contracted RN’s 1,651 12,745 3,050 12,713 Vail – Contracted Value $739,723 $5,512,932 $1,808,479 $5,952,564 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  DOS Advisory Council Meeting  VLMD Board Meetings, Two VLMD Partner Meeting, VLMD Special Meeting  Processed check request/payment for Interski 2027 Deposit  Reports for Board - Cvent Production YOY and Vail OTB for 2024, 2025 & Beyond  10 Groups Contracted in May Marketing/Media Efforts:  ASAE Tradeshow - Register, Booth Expo Order, Airline Ticket, and Hotel  Continue working on DiscoverVail.com Wedding Project  MPI Global Market Place Renewal Executive Summary/What’s Next for June:  Monthly DOS Advisory Council Meeting  VLMD Board Meeting, Partner Meeting & Lodging Liaison Meeting  Finish Wedding Page project - Lodging Partners & Venues Updates for DiscoverVail.com  Site Visits – ICBD Feb 2025 with 150 Rooms and RT Binding Aug 2025 with 211 Rooms