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09. Group Sales VLMD Monthly Report JUN24
To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: July 8, 2024 Re: June 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 14 163 19 167 Total Leads Generated 16 192 25 200 Active Leads in Pipeline 78 78 90 90 Room Nights Booked 1,398 23,185 1,622 11,828 Room Revenue Converted $419,568 $8,294,571 $520,480 $3,790,234 Cancelled & Lost Business 28 175 23 153 Site Visits 1 11 0 10 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 13 112 18 118 VVP – Total RFP Room Nights 3,812 33,815 4,530 33,850 VVP – Total RFP Value $1,530,646 $13,268,282 $1,294,062 $12,059,357 Vail – Total RFP’s 73 473 70 435 Vail – Total Room Nights 16,171 130,736 21,841 127,165 Vail – Contracted RFP’s 15 94 17 77 Vail – Contracted RN’s 1,313 14,058 2,839 15,552 Vail – Contracted Value $570,364 $6,083,296 $3,509,320 $6,944,943 Member/Lodging Partner Engagement: Monthly Lead Status Update to Lodging Partners DOS Advisory Council Meeting VLMD Partner Meeting Lodging Liaison Meeting Marketing/Media Efforts: Finish working on DiscoverVail.com Wedding Project Executive Summary/What’s Next for July: Quarterly Vail Sales Trip – Interski Vail Organizing Committee Kickoff Meeting with Stakeholders, Site Visit at the Vail Chapel, Site Visit at the new Avanti (formerly Larkspur), Destination CO Client Appreciation Committee Meeting, TownePlace/SpringHill Suites Grand Opening, Lunch Meeting with new GM at Gravity Haus, Site Visit at Eagle River Inn, Dinner with Patricia McNamara from Vail Management, DOS Advisory Council Gathering at Gerald Ford Amphitheater, VLMD Board Meeting VLMD Partner Meeting Lodging Liaison Meeting Interski/VVP Pre-Meeting