HomeMy WebLinkAbout02. VLMDAC meeting minutes June 20, 2024Vail Local Marketing District Advisory Council
Monthly Meeting
June 20, 2024, 8:30 am
Virtual Only
AGENDA
VLMDAC Board Member Attendees:
Zoom- Esmarie Faessler (Sonnenalp), Douglas Kessler (Homeowner),Theron
Gore (East-West), Sam Biszantz (Council Rep/Root & Flower), Kim Fuller (Jaunt
Media Collective), Patrick Davis (Manor Vail), Jonathan Reap (Four Seasons),
Liana Moore (Antlers), Jana Morgan (Sweet Basil)
Additional attendees:
Zoom- Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership), Carlie
Smith (Town of Vail), Abby Oliveira (Town of Vail), Diana Ramirez (Town of Vail),
Michal Bednarczyk (970), Bob Brown (BAAG), Slade Cogswell(970), Jenna
Luberto (), Kristy Slack (Grand Hyatt), Kay Schneider (Vail Valley Partnership),
Amanda McNally (MYPR), Jeremy Coleman(BAAG), Ben Walton (Miles), Mia
Vlaar (Town of Vail), Jodi Doney (EGE), Kristin Yantis (MYPR), Jake Shipe (town
of Vail), Sylvia Rivera (MYPR), Hannah Peterson (Vail Resorts), Sara Ostrand,
Parker Owens (Bravo)
Call to Order
Esmarie called the meeting to order 8:32 AM
I. MINUTE APPROVAL May 16th, 2024
Motion to approve- first / second / unanimous
II. MONTHLY FINANCIAL REPORT
In the month of April collected in May, the VLMD collected $160,892 in
lodging tax
Year to Date- VLMD has collected $2,332,972 which is 57% of the annual
budget
Year to Date- spent $1,031,052 which is 15% of the total amended budget
Supplemental was approved last month which is reflected in this month's
profit and loss.
The budgeted percentage of normal annual revenues at the end of this year is
42%
III. INFORMATION & DISCUSSION UPDATES
• PR Update
Discussed Q1 highlights which included- media pitches (what’s new,
culinary trails) and hosting journalists with a variety of media coverage
Q2 updates will include- in-market travel (LA, Adventure Travel Trade
Association, Denver, and Mexico) and hosting journalists
-Denver Media Event was hosted on June 12th with 14 journalists
attending
• Mexico Update
Younger demographic are taking more trips
Mexico in-market event with 50 media members in attendance
• Vail Brand Update
Between the two logos, will send them out in a survey for feedback
After Board feedback-
We will hold on sending out the survey and discuss with VR about a
shared logo
• 2025 Campaign Update
Follow a family and a couple through their entire vacation, highlighting
the genuine, relationship-enhancing experiences that characterize a
Vail stay, encouraging longer visits and deeper connections with the
destination.
In the pre-production stage at this time. Deliver final product in
November/December.
• Mountain Lore Video Series
New video series designed to tell the story of Vail, the history of its
people, the genesis of its events, etc
Videos include five 2-3 minute episodes, eight 30 second shorts, and
other visuals
Emilie shared the concept and ideas behind the videosFeedback from
the Board was given on the history of the arts in Vail and around the
mountain for ideas to include.
• Town of Vail and Special Events Updates
Summer event season has kicked off! The Mountain Games went well.
The amphitheater kicks off with Bravo tonight, the first Thursday
farmers market tonight, Vail America Days is in two weeks-you can join
with a float. Working with AEG on winter concert dates, Ford Park, and
Dobson. More info on Octoberfest soon and Fall Blue Grass.
Last week Mia and the staff were involved in four days of strategic
planning. July 2nd we will present if you want to join. Liz will email it out.
• Other Business
• Adjournment
Esmarie called the meeting to adjourn at 10:41 am unanimous
Upcoming Meetings:
VLMDAC Board Meeting
Thursday, July 18, 2024, Grand View Room