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Home My WebLink About05. Group Sales VLMD Monthly Report JUL24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: August 8, 2024 Re: July 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 28 191 27 194 Total Leads Generated 34 226 30 230 Active Leads in Pipeline 85 85 104 104 Room Nights Booked 133 23,318 1,340 13,168 Room Revenue Converted $40,769 $8,335,3430 $254,402 $4,044,636 Cancelled & Lost Business 24 199 5 158 Site Visits 0 11 2 12 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 22 134 23 141 VVP – Total RFP Room Nights 4,109 37,924 3,971 37,821 VVP – Total RFP Value $1,521,368 $14,789,650 $1,240,713 $13,300,070 Vail – Total RFP’s 82 555 64 499 Vail – Total Room Nights 19,717 150,453 14,092 141,257 Vail – Contracted RFP’s 17 111 14 91 Vail – Contracted RN’s 2,005 16,063 1,946 17,498 Vail – Contracted Value $941,477 $7,024,773 $723,224 $7,668,167 Member/Lodging Partner Engagement:  Quarterly Vail Sales Trip – Interski Vail Organizing Committee Kickoff Meeting with Stakeholders, Site Visit at the Vail Chapel, Site Visit at the new Avanti (formerly Larkspur), Destination CO Client Appreciation Committee Meeting, TownePlace/SpringHill Suites Grand Opening, Lunch Meeting with new GM at Gravity Haus, Site Visit at Eagle River Inn, DOS Advisory Council Gathering at Gerald Ford Amphitheater, VLMD Board Meeting  Pre-Meeting with Peggy from Interski – Prior to Organizing Committee Kickoff  VLMD Partner Meeting & RIPE/Lodging Liaison Meeting Marketing/Media Efforts:  Updates to DiscoverVail.com Cvent Microsite  Sent new DiscoverVail.com Map to Booked Groups Executive Summary/What’s Next for August:  Lodging Partner Outreach for Shoulder Season Groups (Oct-Nov 2024)  8/1 & 8/27 - VLMD Partner Meeting  8/15 – VLMD Board Meeting  8/27 – DOS Monthly Meeting  8/10-14 – Attending ASAE Tradeshow in Cleveland – 8/6 - Email Invite to 1,129 Planners  Site Tours – 8/10-14 Private Equity Incentive (324 rooms Feb/Mar ’25) – 8/14-16 VIA Licensing (170 rooms May ’25) – 8/15 American Cancer (60 rooms Feb ’25)