HomeMy WebLinkAbout02b. VLMD September 4 2024 Special Meeting MinutesPublic Notice
Vail Local Marketing District Advisory Council
Virtual Special Meeting
Minutes
September 4, 2024, 2:00 – 3:00pm
VLMDAC Board Member Attendees:
Esmarie Faessler (Sonnenalp), Douglas Kessler (At Large), Theron Gore (At Large/East
West Hospitality), Patrick Davis (Manor Vail), Jana Morgan (Sweet Basil), Kim Fuller (At
Large/Jaunt Media Collective), Sam Biszantz (At Large/Council Rep/Root & Flower),
Jonathan Reap (Four Seasons), Liana Moore (Antlers) Randi Weingartner (Vail Resorts
Rep)
Additional attendees:
Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Abby Oliveira (Town of Vail),
Diana Ramirez (Town of Vail), Jake Shipe (Town of Vail), Carlie Smith (Town of Vail),
Jeremy Gross (Town of Vail), Slade Cogswell (970 Design), Ben Walton (Miles), Chris
Romer (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Kim Brussow
(Vail Valley Partnership) Amanda McNally (MYPR), Beth Wright-Cheeseman (Miles),
Michal Bednarczyk (970Design), Bob Brown (BAAG)
Call to Order:
Esmarie called meeting to order at 2:06pm
I. VLMD 2025 Operating Plan (60 minutes) Town of Vail, Partners and Board
• Slide Notes from the Board:
o Occupancy Normalization: Interesting to show the absolute rate to see
the value here. Action: add Summer vs. Winter ADR differences
o Focus on B2C not B2B
o Summer Visitor Survey Slide: Action: Add clarity around this is Wi-Fi
survey data, smaller pool, but still statistically valid
o Action: Ask CTO for destination visitation to their website / what they are
searching for
o Business Goals Discussion
Action based on board vote: Motion to move 2025 Goals
Occupancy up 5% and Group Occupancy up 1%
• Motion from Theron Gore – 8 approve, 1 dissent (Patrick
Davis)
Action Add 2019 back to show where we’ve come from
o Final Budget: Jana Motion to approve the VLMD budget of $9,503,000
including a $3,000,000 placeholder for Special Events
Second: Douglas Kessler
8 in favor, 1 opposed (Sam Biszantz)
Action: Meet with Sam to follow up on additional information
request
• Action: Send Minutes from August 16,2024 meeting to the board.
II. Other Business
III. Public Comment
IV. Adjournment
- Motion to Adjourn: Jana Morgan, second with Kim Fuller
Upcoming Meetings:
VLMD Meeting, Tuesday, September 17, 2024, Town Council Chambers
VLMDAC Board Meeting, Thursday, September 19, 2024, Grand View Room