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HomeMy WebLinkAbout02b. VLMD September 4 2024 Special Meeting MinutesPublic Notice Vail Local Marketing District Advisory Council Virtual Special Meeting Minutes September 4, 2024, 2:00 – 3:00pm VLMDAC Board Member Attendees: Esmarie Faessler (Sonnenalp), Douglas Kessler (At Large), Theron Gore (At Large/East West Hospitality), Patrick Davis (Manor Vail), Jana Morgan (Sweet Basil), Kim Fuller (At Large/Jaunt Media Collective), Sam Biszantz (At Large/Council Rep/Root & Flower), Jonathan Reap (Four Seasons), Liana Moore (Antlers) Randi Weingartner (Vail Resorts Rep) Additional attendees: Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Abby Oliveira (Town of Vail), Diana Ramirez (Town of Vail), Jake Shipe (Town of Vail), Carlie Smith (Town of Vail), Jeremy Gross (Town of Vail), Slade Cogswell (970 Design), Ben Walton (Miles), Chris Romer (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Kim Brussow (Vail Valley Partnership) Amanda McNally (MYPR), Beth Wright-Cheeseman (Miles), Michal Bednarczyk (970Design), Bob Brown (BAAG) Call to Order: Esmarie called meeting to order at 2:06pm I. VLMD 2025 Operating Plan (60 minutes) Town of Vail, Partners and Board • Slide Notes from the Board: o Occupancy Normalization: Interesting to show the absolute rate to see the value here. Action: add Summer vs. Winter ADR differences o Focus on B2C not B2B o Summer Visitor Survey Slide: Action: Add clarity around this is Wi-Fi survey data, smaller pool, but still statistically valid o Action: Ask CTO for destination visitation to their website / what they are searching for o Business Goals Discussion  Action based on board vote: Motion to move 2025 Goals Occupancy up 5% and Group Occupancy up 1% • Motion from Theron Gore – 8 approve, 1 dissent (Patrick Davis)  Action Add 2019 back to show where we’ve come from o Final Budget: Jana Motion to approve the VLMD budget of $9,503,000 including a $3,000,000 placeholder for Special Events  Second: Douglas Kessler  8 in favor, 1 opposed (Sam Biszantz) Action: Meet with Sam to follow up on additional information request • Action: Send Minutes from August 16,2024 meeting to the board. II. Other Business III. Public Comment IV. Adjournment - Motion to Adjourn: Jana Morgan, second with Kim Fuller Upcoming Meetings: VLMD Meeting, Tuesday, September 17, 2024, Town Council Chambers VLMDAC Board Meeting, Thursday, September 19, 2024, Grand View Room