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HomeMy WebLinkAbout01. Agenda - Discover Vail Strategic Thinking and Planning Vail Local Marketing District (VLMD) Advisory Council Strategic Thinking & Planning Process Oct 9-11, 2024 – Steamboat Springs, CO Wed, Oct 9, 2024 (Arrival) 4:00 pm Tour of Steamboat Ski Resort Base area Rob Perlman (Alterra Executive Vice President) 5:30 pm Group Dinner Thurs, Oct 10, 2024 8:00 am Rise & Shine Breakfast 9:00 am Welcome, Opening, & Expectations 9:30 am Strategic Planning Process Overview & Preliminary Data Collection Review In this first segment we will explore the process, data collection results, and outline what will happen during the strategic planning experience. 10:00 am Future Trends/Train Whistles Coming Down the Track The group will initiate an appreciative inquiry-based environmental scanning process that looks at issues that may be affecting the community and VLMD. This discussion explores trends/issues (internal or external) in four primary areas: digital/virtual; society/culture; economic/financial; and government/legislative. The survey results will supplement this dialog. (Small groups will explore preliminary trends). 10:30 am Stretch Break 10:45 am SOAR Framework: Strengths-Based Strategic Thinking Similar to a SWOT (strengths, weaknesses, opportunities; threats) analysis, this strengths-based approach focuses on identifying the higher performing areas of the VLMD and how these areas might be replicated in other programming or operational areas. SOAR stands for: strengths; opportunities; aspirations; results (measurements). The survey results will supplement this dialog. (Groups will explore SOAR components). 11:30 am Key Issue Areas & Statements (Part 1) Create and refine the key strategy theme areas into three to four domains. After they are confirmed, the small groups will draft key issue statements following lunch that define why those issues are important for the VLMD’s strategic future. Small groups will each concentrate on one key issue. Participants will choose which key issue group they wish to join. They will draft issue statements, then bring them back for confirmation. 12:00 pm Recharge Lunch 12:45 am Key Issue Areas & Statements (Part 2) Once the theme areas have been defined into three to four domains, the small groups will draft key issue statements that define why those issues are important for the VLMD’s strategic future. Small groups will each concentrate on one key issue. Participants will choose which key issue group they wish to join. They will draft issue statements, then bring them back for confirmation. 1:30 pm Mission/Vision Statements or Purpose Statement Development The group will reflect on the work and dialog generated to initiate the creation of a vision/mission statements or purpose statement for VLMD. The process will explore existing statements from the Vail area organizations as well as related organizations to jump start the dialog. The group will craft a high-level statement(s) with the group agreeing on the critical strategic intent. Following this process, wordsmithing and refinement will continue. 2:30 pm Networking Break 2:45 pm Why? What? & How? Development Strategy Concepts With the Key Strategy Areas confirmed, the team will work in small, self-selected groups to build high-level “what’s” to guide the VLMD’s future. Leadership Outfitters will provide a basic structural template to help guide the plan development as well as key words that typically launch action statements. Each group will report out and refine based on small group feedback. 4:00 pm Gallery Walk of Thoughts Imagined, Created, and Drafted Individuals will review the thoughts & ideas imagined. Reflections shared and integrated in existing small groups. 4:30 pm What’s on Tap for Tonight & Tomorrow Morning? 6:30 pm Group Dinner Fri, Oct 11, 2024 8:30 am Jump Start Breakfast – Working Breakfast as needed. 9:00 am What Percolated Over Night? In self-selected groups, teams will refine and adapt the Key Strategy Areas, Goals, and Tactics identified. Leadership Outfitters will provide a basic structural template to help guide the plan development as well as key words that typically launch action statements. Each group will report out and refine based on small group feedback. 9:30 am Brainstorming & Identifying Potential Actions Related to the Goals/Objectives Round 1: This segment will look at potential tactics/actions to consider supporting the potential strategic areas. This will be a suggested list of “how” items for the next steps making the Strategic Plan evergreen and actionable. The final implementation of these strategic tactics will be developed and refined. 10:30 am Stretch Break 10:45 am Final Prioritization Process for Strategic Plan Framework & Actions Once the group has reached consensus on Goals/Tactics created, the small working groups will work on recommended high-level urgency for implementation. This will be an iterative process with groups reporting out and then regrouping for refinement based on feedback from other groups. 11:15 am Accountability & Results Process Teams The group will discuss the next stages in the strategic plan development and implementation recommendations. This will involve identifying leads/champions for areas. This is an initial mapping process to be refined by key stakeholders. 11:45 am Adjourn & Safe Travels