HomeMy WebLinkAbout02. VLMDAC meeting minutes September 19, 2024Vail Local Marketing District Advisory Council
Monthly Meeting
September 19, 2024, 8:30 am
AGENDA
VLMDAC Board Member Attendees:
In-person- Esmarie Faessler (Sonnenalp), Douglas Kessler (Homeowner),
Theron Gore (East-West), Jana Morgan (Sweet Basil), Kim Fuller (Jaunt Media
Collective), Randi Weingartner (Vail Resorts), Jonathan Reap (Four Seasons).
Liana Moore (Antlers), Sam Biszantz (Council Rep/Root & Flower)
Zoom- Patrick Davis (Manor Vail)
Additional attendees:
In-person- Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Abby Oliveira
(Town of Vail), Diana Ramirez (Town of Vail), Jake Shipe (Town of Vail),
Slade Cogswell (970), Jeremy Gross (Town of Vail), Michal Bednarczyk (970),
Bob Brown (BAAG), Ben Walton (Miles), Sara Ostrand (Miles), Chris Romer (Vail
Valley Partnership), Kristin Yantis (MYPR) Laura Libby (Miles), Paul (Amplifii),
Elle (Amplifii)
Zoom- Kay Schneider (Vail Valley Partnership), Amanda McNally (MYPR), Beth
Wright-Cheeseman (Miles), Kim Brussow (Vail Valley Partnership), Kristy Slack
(The Hythe), Michal Bednarczyk (970), Steve Swafford (Leadership Outfitters),
Jeremy Coleman (BAAG)
Call to Order
Esmarie called the meeting to order at 8:36 AM
I. MINUTE APPROVAL August 15, 2024
Motion to approve- first Liana / second Douglas / unanimous
II. MONTHLY FINANCIAL REPORT
Month to date actuals- $348,208
Year to date actuals- $3,726,925
Annual Budget- $5,395,000
III. 2025 Operating Plan Update
VLMD (Town Council) approved the 2025 Operating Plan, they had no
problem with the plan itself, but they were concerned with the spend.
Discussion ensued around the asks of the budget going up every year and
the reserves not increasing enough to be sustainable.
IV. Strategic Planning Update
Dr. Steve Swafford with Leadership Outfitters will be leading our strategic
planning session.
V. Vail Brand Update
VLMDAC board will continue to review brand options and logo representation
Focus group instead of a survey was recommended- Esmarie and Theron will
lead this ad hoc group
VI. Special Events Update
Applications for the first cycle of sponsorship is due next Monday the 23rd
VII. Other Business
VIII. Public Comment
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IX. Adjournment
Esmarie called the meeting to adjourn at 11:00 am unanimous
Upcoming Meetings:
VLMDAC Strategic Planning Offsite
Thursday, October 10 – Friday, October 11, 2024
VLMDAC Board Meeting
Thursday, October 17, 2024, Grand View Room