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HomeMy WebLinkAbout08. VLMD Monthly Report SEP24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: October 7, 2024 Re: September 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 10 227 31 241 Total Leads Generated 12 265 37 291 Active Leads in Pipeline 98 98 92 92 Room Nights Booked 156 23,575 896 14,329 Room Revenue Converted $67,836 $8,469,676 $335,800 $4,441,521 Cancelled & Lost Business 9 220 31 216 Site Visits 1 15 2 16 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 13 161 15 172 VVP – Total RFP Room Nights 2,809 45,041 4,898 46,742 VVP – Total RFP Value $1,053,957 $17,542,155 $741,258 $15,648,477 Vail – Total RFP’s 60 687 63 629 Vail – Total Room Nights 19,192 192,762 19,812 181,257 Vail – Contracted RFP’s 9 128 9 143 Vail – Contracted RN’s 631 18,261 2,709 24,136 Vail – Contracted Value $365,707 $7,937,833 $998,529 $10,073,024 Member/Lodging Partner Engagement:  VLMD Special Meeting, VLMD Partner Meetings, VLMD Board Meeting  Follow Up Again - Lodging Partner Outreach for Shoulder Season Groups (Oct-Nov 2024)  Vail Sales Trip – September 22-28 - DOS Gathering at Kemosabe, Lodge Tower Site Visit, Lunch with Vail Resorts, Breakfast with Residence Inn  Interski Meeting with Ceil Folz (hired by PSIA) & Chris Rome  Lead Status Update to Lodging Partners  Booked Airlines/Car Rental for January Vail Sales Trip Marketing/Media Efforts/Tradeshows:  Destination CO Client Appreciation Event – September 25-27  IPEC Registration/Hotel/Airlines for January 2025  MPI Membership Renewal  Coordinate April 2025 Site Dates for Interski 2027  Email Invite to Destination CO Booth for IMEX – 502 Planners Executive Summary/What’s Next for October:  IMEX Tradeshow/SITE/MPI – October 7-11  NAEMA Site Visit – 735 Rooms Nights – January 2025/2026/2027/2028  Interski Committee Meeting  IMEX Committee Meeting  VLMD Board Meeting & VLMD Partner Meeting