HomeMy WebLinkAbout01. VEAC TOV Presentation 11-12-24 - RevisedVAIL ECONOMIC ADVISORY COUNCIL
Tuesday, November 12, 2024
I.Finance Report, Carlie Smith (5 minutes)
II.Vail Mountain Update, Beth Howard, (5 minutes)
III.Inntopia Occupancy Reports, Tom Foley, (15 minutes)
IV.West Lionshead, Jim Telling (15 minutes)
V.Mobility, Transit and Parking
a.Core Transit Update, Tanya Frankn (10 minutes)
b.Vail Parking and Mobility, Stephanie Kashiwa (10 minutes)
VI.Loading, Delivery and Shuttles, Mauri Cummins (5 minutes)
VII.Prima Vail Update, Ali Wadey (5 minutes)
VIII.Town Manager Report, STR Fees,Russ Forrest (5 minutes)
IX.Discover Vail Destination Marketing Organization Update (10 minutes)
a.Strategic Plan, Office Move, Mia Vlaar
b.Early Season Marketing, Liz Gladitsch
c.Early Season Events, Jeremy Gross
X.Other Business
AGENDA
FINANCE REPORT
VAIL MOUNTAIN UPDATE
INNTOPIA OCCUPANCY REPORTS
MOBILITY, TRANSIT & PARKING
CORE TRANSIT UPDATE
Core Transit
Winter Schedule starts December 1
Fare Free for all trips besides Gypsum and Leadville
Expanded Span of Service
First HWY 6 will leave Lake Creek at 5:00AM
Last HWY 6 will leave the VTC at 1:05AM
•Manage parking availability with rates, promoting available locations and
alternative modes of transportation, as well as providing live parking
counts to aid in parking choices
•Limit the number of days parked on Frontage Road
•Improve safety
•Work towards TOV sustainability goals
WINTER PARKING OBJECTIVES
•2021/22: 53 overflow days
•2022/23: 27 overflow days
•2023/24: 19 overflow days
WINTER PARKING
●Winter parking begins November 15th at 6am
●Peak & Non-Peak Calendar is similar to 23/24 calendar
WINTER PARKING
Ford lot, Soccer lot, & Red Sandstone garage
Continue retail rates from 2023/24:
Vail Village and Lionshead
WINTER PARKING
•Continue rates for passholders from the 2023/24 season
WINTER PARKING
•Continue pass options and pricing from the 2023/24 season
Employee Plus $1,850
•Must qualify as a 30hr/week employee in the Village Core or Vail Mountain
•Free access to RSS, Ford, Soccer, Lionshead, and Vail Village
•Discount at Vail Village on peak days
Employee $425
•Must qualify as a 30hr/week employee in the Village Core or Vail Mountain
•Access to RSS, Ford, Soccer
•Discount at Vail Village and Lionshead
Vail Local ($25) & Eagle County Local ($50)
•Discount at all lots
Can receive a refund for remaining Value Card balances at the parking pass
sales office
Card-on-file will be charged automatically at exit
QR code can be printed, emailed, or saved to mobile wallet
PARKING PASSES
Premier $5500
•Guaranteed access to both Vail Village and Lionshead structure
•Access to Ford, Soccer, and RSS
Business Premier $2,200
•Only 1 per business in Village Core
•Guaranteed access to either Vail Village or Lionshead structure
•Verification required
PARKING PASSES
WINTER PARKING
•Oversized/overnight vehicle parking -$60/day
•No top deck/outdoor parking from 2am-6am for plow
operations
•DUI prevention program
•Validations for VRD kid’s programs, and library
•Increased messaging and communications
•Host presence, email blasts, paper ads, reaching out
to businesses, entrance signage
•Increase in providing bus information
•Parking is free at Vail Village and Lionshead if you enter
after 3pm and leave before 4am
NEW PARKING PASS SYSTEM
•UbiPark replaces Zephire as the TOV Parking Pass
System
•Uses a QR code as credential
•Payment by credit card on file at exit
•Online pass sales and account management portal
Overflow Frontage Road Parking by Vail Village
For safety considerations overflow Frontage Road parking will not be
allowed between the Main Vail Roundabout and Blue Cow Chute.
All Vail Village overflow Frontage Road Parking will be east of Blue Cow
Chute
Vail Transit
Expanded Early Winter Bus Service (Nov 15-Dec 8)
Increased East Vail, Sandstone, and Lionsridge Loop service during
peak periods.
Enhanced East Vail service will serve Ford Park instead of the Ford
Park bus
Bustang
West Line service has been increasing
-As of November 5th there are 11 round trips between Vail and
Denver
Eastbound from Vail Transportation Center
Westbound from Denver Union Station
Pegasus
In addition to the West Line Bustang also operates Pegasus between
Vail and Denver
6 Round trips Monday-Thursday
10 Round trips Friday-Sunday
LOADING, DELIVERY & SHUTTLES
Passenger Transportation Ordinance Changes
PRIMA VAIL UPDATE
PrimaVail.com Initiatives
Overview
PrimaVail
•Employee Engagement
•PrimaService -Employee Recognition
PrimaVail Free Socials Sign up today at PrimaVail.com
Socialize with other employees in Vail for complimentary activities and
libations
•Hip Hop Class –Nov. 14
•Crawls 4 ALS Pub Crawl Challenger –Nov.16
•Town of Vail Art Night –Nov. 21
•Revely Art Workshop –Nov. 22
•Yeti Game, Chasing Rabbit Bingo, Happy Hours, Art Nights,
•Bowling Party -April
PRIMAVAIL
EMPLOYEE ENGAGEMENT
Familiarize your team with Vail
Walking History Tours: In person, meet in front of Vail Welcome Center. Please
RSVP.
•November 19 at 11:00 am
•November 26 at 11:00 am
•December 4, 3:30 pm -5:30 pm
•December 20, 3:30 pm –5:30 pm
•Every Tuesday and Thursday at 11 -Colorado Ski Museum
•Any employee who works in Vail is eligible to be nominated for a
PrimaService Award by a fellow employee, manager, resident or guest. To
make a nomination, visit www.primavail.com.
•All nominations will be entered into a drawing for the grand prize awards at the
end of the current season. They are recognized in the Vail Daily, Town of Vail,
PrimaVail, Vail Chamber and Business Association websites and a video segment
to be showcased in Vail’s marketing channels. Grand prizes have included Vail
parking pass, gift cards to local Vail businesses, Vail Resorts gift and PrimaVail
Prize Packs including cooler chair and waterproof bluetooth speakers.
•Last year, every employee received PrimaService gifts and awards.
PRIMAVAIL
PrimaService
TOWN MANAGER UPDATE
EARLY SEASON ACTIVATION
Nov. 15 –Jan. 5
Vision
Vail’s welcome to the
brilliance of winter.
Enhance the early season
experience to
complement Vail
Mountain snow making
efforts
Events Included:
★Tiesto @ Ford Park★Lionshead and Vail Village Tree Lighting★Vail Après Ski Movies★Vail Après Silent Discos★Smile with Santa★Vail Après Ice Skating Shows★Vail Après Art Projects★10th Mountain Parade★Birds of Prey Watch Party and Wall St
Block Party
www.DiscoverVail.com/Apres
Kringle Crossing Lionshead
Kringle Crossing has expanded this year and will
be in both Vail Village and Lionshead Village. The
new Kringle Crossing houses add fun interactivity
to engage kids (of all ages). Stop by to experience
the magic of the season, get a photo with santa,
or do a little dancing at one of our silent discos.
Look out for limited opportunities to pick up a
special 2024 Kringle Crossing Ornament.
SMILE with SANTA
Santa will visit Kringle Cross for photo
sessions throughout the holidays.
Kickass Concerts★Tiesto | December 10★John Summit | February 14 -16★Après at the Amp | April 4 -5
★Visit DiscoverVail.com for all concert and event info from across Vail.
www.DiscoverVail.com/Apres