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Home My WebLink About07. VVP Group Sales Nov24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: December 4, 2024 Re: November 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 19 274 42 301 Total Leads Generated 19 324 45 358 Active Leads in Pipeline 89 89 105 105 Room Nights Booked 3,893 28,464 468 15,835 Room Revenue Converted $1,546,642 $10,241,455 $249,982 $5,064,669 Cancelled & Lost Business 22 262 26 256 Site Visits 0 16 1 20 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 11 196 33 219 VVP – Total RFP Room Nights 3,443 56,063 7,653 60,109 VVP – Total RFP Value $1,326,447 $21,697,403 $3,708,295 $23,201,738 Vail – Total RFP’s 56 826 82 798 Vail – Total Room Nights 17,919 230,675 20,883 233,251 Vail – Contracted RFP’s 17 160 15 172 Vail – Contracted RN’s 2,548 21,794 2,211 28,400 Vail – Contracted Value $1,390,860 $9,741,530 $970,787 $11,915,858 Member/Lodging Partner Engagement:  DOS Advisory Council Zoom Meeting  MIC Annual Meeting & Tradeshow Booth Registration/Book Hotel/Airfare  VLMD Board Meeting & VLMD Partner Meetings  Book Hotel/Car Rental for Quarterly Sales Trip for January – VVP Post Holiday Party, DOS In- Person Gathering, VVP Mixer, VLMD Board Meeting, Additional Lodging Partner Meetings  Lead Status Update Report Marketing/Media Efforts/Tradeshows:  Destination Colorado Advertising/Marketing Renewal Outreach  Ordered Promo Items for 2025 Tradeshows Executive Summary/What’s Next for December:  Send Out Lead Status Update Report  DOS Advisory Council Meeting  Meeting with Liz/Diana re: DiscoverVail.com Wedding Content/New Photography  Vail Presentation to Direct Travel staff – Met at IMEX  Sales Force Annual Renewal  VLMD Board Meeting & Partner Meeting  Interski Organizing Committee Meeting Follow Up