HomeMy WebLinkAbout2025-01-07 Agenda and Supporting Documentation Town Council Afternoon Meeting1.Call to Order (3:00pm)
2.Presentation/Discussion (3:00pm)
2.1 Car Share Program Update (3:00pm)45 min.
Staff requests Council to move forward with developing a
partnership with Colorado Car Share to implement a local pilot
program in Vail with at least two vehicles.
Presenter(s): Cameron Millard, Clean Energy Specialist, Peter
Krahenbuhl, Executive Director of Colorado Car Share
Background: In February of 2023, Vail Town Council directed
staff to commission a feasibility study for a car share program
in Vail. This presentation will share the results of the study
and recommendations for program design for a Vail car
sharing program.
2.2 Employee Home Ownership Program (EHOP) Discussion
(3:45pm)
30 min.
Listen to presentation and provide feedback.
Presenter(s): Krista Miller, Human Resources and Risk
Management Director
Background: After 16 years of great success with the
Employee Home Ownership Program, staff wanted to provide
an update to Town Council, recommend a few modifications,
and request additional funding support if needed.
2.3 Colorado Department of Transportation (CDOT) Vail Pass
Construction Project Update (4:15pm)
15 min.
Verbal update only, no action required.
Presenter(s): Greg Hall, Director of Public Works and
Transportation and John Kronholm, Resident Engineer, Eagle
Residency CDOT
Background: Verbal update on progress for the Vail Pass
VAIL TOWN COUNCIL MEETING
Afternoon Session Agenda
Vail Town Council Chambers and virtually by Zoom.
Zoom meeting link: https://vail.zoom.us/webinar/register/WN_nYGDYlALQJm15Do8bipdbw
3:00 PM, January 7, 2025
Notes:
Times of items are approximate, subject to change, and cannot be relied upon to determine what time
Council will consider an item.
Car Share Memo 1.7.25
24_Vail CarShare Report - Slide deck
24 - Vail Carshare Assessment Report
EHOP TC Memo 2024 Dec 17
EHOP TC Attachment 2024 Dec 17
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Construction Project.
3.DRB/PEC (4:30pm)
3.1 DRB/PEC Update (5 min.)
4.Information Update (4:35pm)
4.1 December Revenue Update
5.Matters from Mayor, Council, Town Manager and Committee Reports (4:35pm)
5.1 Matters from Mayor, Council, and Committees (15 min.)
5.2 Town Manager Report (5 min.)
Vail Trailblazer Award Committee Selection
Action Requested of Council: Confirm two elected officials to
serve on selection committee for naming the next Trailblazer
Award Recipient/s.
5.3 Council Matters and Status Report
6.Executive Session (4:55pm)
(30 min.) Executive Session pursuant to:
1. C.R.S. §24-6-402(4)(b) - to hold a conference with the Town Attorney, to receive legal
advice on specific legal questions regarding Short Term Rentals.
7.Recess 5:25pm (estimated)
2025-01-07 TOV.pdf
DRB Results 12-18-24
PEC Results 12-23-24
250107 Revenue Update.pdf
TM Update 010725.docx
Winterfest Managers Report.pdf
250107 Matters
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website
www.vail.gov. All Town Council meetings will be streamed live by High Five Access Media and available
for public viewing as the meeting is happening. The meeting videos are also posted to High Five Access
Media website the week following meeting day, www.highfivemedia.org.
Please call 970-479-2460 for additional information. Sign language interpretation is available upon
request with 48 hour notification dial 711.
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AGENDA ITEM NO. 2.1
Item Cover Page
DATE:January 7, 2025
TIME:45 min.
SUBMITTED BY:Cameron Millard, Environmental Sustainability
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Presentation/Discussion (3:00pm)
SUBJECT:Car Share Program Update (3:00pm)
SUGGESTED ACTION:Staff requests Council to move forward with developing a partnership
with Colorado Car Share to implement a local pilot program in Vail
with at least two vehicles.
PRESENTER(S):Cameron Millard, Clean Energy Specialist, Peter Krahenbuhl,
Executive Director of Colorado Car Share
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
Car Share Memo 1.7.25
24_Vail CarShare Report - Slide deck
24 - Vail Carshare Assessment Report
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To: Town Council
From: Department of Environmental Sustainability
Date: January 7th, 2025
Subject: Car Share Program Feasibility Study
I. Purpose
The purpose of this memorandum is to provide the Vail Town Council with an update
on a car share program feasibility study and findings.
II. Background
In February of 2023, Vail Town Council directed staff to commission a feasibility study
for a car share program in Vail. A car share program has the potential to help Vail
meet its climate, transportation, and community strategic goals by offerin g the
following benefits:
• Reductions in greenhouse gas emissions
• Less congestion and parking demand
• Decreased VMT (Vehicle Miles Travelled)
• Increased mobility alternatives, especially for local workforce and residents
• Enhanced flexibility for guests who use regional transit, electric bike share, and
airport services
• Equitable access to mobility solutions
Colorado Car Share previously responded to a RFP for a car share program in Vail
and Eagle County and offered to assist with the feasibility study. Colorado Car Share
(CCS) is a non-profit organization active for over twenty years, currently operating
carsharing in Boulder, Denver, Breckenridge, Dillon, and Frisco. CCS’s mission is to
“empower our community to live a car-free lifestyle and have a positive impact on our
health, wealth, and shared environment. We aim to make Colorado a “cooler,”
healthier, and more socially equitable place to live.”
In collaboration with CCS Executive Director Peter Krahenbuhl, staff and CCS
conducted a survey and two focus group sessions with local residents, employees,
and employers to help determine how to best design a car share program for Vail.
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Town of Vail Page 2
Additionally, a site visit and demographic/spatial analysis with CCS helped provide the
context for the study.
III. Study Findings
The recently completed study was intended to evaluate local conditions and the
viability of parking locations, program costs, vehicle types, and other factors that could
influence program participation in Vail. The results are summarized in the Executive
Summary of the report, however overall interest and support for a program was strong
among respondents and focus group participants. Some concerns were also raised
around the viability of a car share program and some of its specific design parame ters
such as location, vehicle type, and reservation logistics (i.e. having access to a vehicle
when needed).
Survey and focus group results are provided in the attached report and will be
discussed in further detail during the presentation. The community engagement aimed
to gauge interest in the program and determine preferences for factors such as vehicle
types, locations, cost and pricing, vehicle amenities, concerns and barriers to use, and
interest levels among potential user groups.
IV. Staff Recommendation
Staff recommends the Vail Town Council direct staff to move forward with developing
a partnership with Colorado Car Share to implement a local pilot program with at least
two vehicles in Vail to be located at a suitable Town of Vail property. $170,000 has
been budgeted in 2025 to implement the pilot program with two vehicles.
V. Next Steps
Should the Town Council wish to move forward, staff will return to the Council with a
contract for services with Colorado Car Share. Details of pricing structure, firm
locations, specific vehicle types and other program specifics will be presented to
include Council feedback and direction.
Staff request Council feedback on program design and parameters, along with
consideration of the requested community input.
VI. Attachments
A. Vail Car Share Assessment Report
B. Vail Car Share Report Slide Deck
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Peter D. Krahenbuhl
Colorado CarShare
www.CarShare.org
Bike Share
Bike Parking
Free Mall Ride
RTD Regional BusTown of Vail
Car Share Feasibility Assessment & Recommendations
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Report Process:
1.Community / Resident Survey
2.Stakeholder Focus Groups
3.Locations Analysis:
○Properties, Demographics, Transit Access,
4.On-site Review / Assessment
○Property types, ownership, location, density, etc.
5.Financials / Budget
6.Implementation Recommendations
○Phasing Locations
○Community Engagement
Goal: Assessment, Community Engagement & Recommendations
for the deployment of a carshare program in the Town of Vail
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Carshare Benefits
Important to support ALL stakeholders:
●Community
●Individuals
●Properties
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Complimentary Mobility Options
Near Mixed Income Neighborhoods,
public transit & other mobility options
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Survey - CO CarShare Impacts
Since joining CO CarShare, do you do the following things less, about the
same, or more than you did before joining?”
Supporting and connecting to complimentary mobility modes 10
Impact!
7,000+ Members ~ 75 vehicles
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AAA estimates that it costs the
average American $7,835 to
drive a sedan 10,000 miles per
year. That’s $650 per month or
$78 for every hundred miles,
much more than just the price
of gas.
Car Sharing = Cost Sharing
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Residents: Sharing vs. Owning
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Survey Themes:
1.Positive Feedback:
○Support Active Public Transit Community
○Majority expressed enthusiasm for a program,
citing reduced car ownership needs, benefits to
locals / tourists, and environmental benefits.
○People are particularly excited about avoiding
need for large or second vehicles.
2.Concerns/Negative Feedback:
○Parking issues and cost were recurring
themes.
○Some voiced doubts about the feasibility of
EVs, dependability of car availability, and
concerns about maintenance and cleanliness.
3.Suggestions:
○Key features desired include snow tires, AWD,
bike/ski racks, and child seats.
○Location flexibility & partnership with
seasoned operators were highlighted.
Survey Results - Over 200 Responses!
Q7) If there was a carshare vehicle on/near-site,
would you be more likely to go car-less or reduce
the number of personally owned vehicles?
15
Need and Benefits
Public Transit. Acknowledged solid improvements but identified gaps in convenience for certain
trips, e.g. grocery runs, doctor appointments, or occasional road trips to nearby cities: Denver,
Glenwood Springs or Summit County.
Seasonal & Workforce Housing. Many felt carshare could benefit employees who need cars for
errands or day trips but cannot afford or do not need to own a vehicle.
Car Ownership (Cost). Some participants saw car share as a solution for eliminating a 2nd or 3rd
personal vehicle, esp in families or households as affordable alternative for short-term needs such
as running errands
Environmental & Sustainability. A car share program is seen as a positive step toward reducing
the environmental impact of individual car ownership (or 2nd or 3rd cars), especially with hybrid or
electric vehicles.
Focus Groups Themes
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Considerations and Concerns
Parking. A few questioned effectiveness of adding more cars to a community with already limited parking;
Suggestions for alternative locations (e.g., Red Sandstone or Vail Transportation Center).
Access & Convenience. Need for cars to be located near key users, e.g. employee housing & along transit lines.
Concerns about availability / lack of convenience for users, esp. in bad weather. Walkability: Willingness to walk
up to ¼ mile or 5-10 minute walk, or take a short bus ride, (e.g. to Red Sandstone Parking from nearby homes).
Seasonality and Demand Variability. Population seasonality creates a challenge in balancing car availability,
e.g. when there is more seasonal workforce in Vail.
Weather & Driving Conditions. Winter weather safety concerns for carshare operations and users, including
driving conditions, snow removal and battery range/life for EVs. Suggestion of using plug-in hybrids would address
concerns over EV reliability and range in cold, harsh weather.
Parking & Affordability. Concerns about high cost of car ownership, parking challenges and limited availability of
affordable rental options (especially those from workforce housing or seasonal roles), and emphasized the need
for a town-supported, subsidized model with affordable rates for residents as a key benefit.
Program Scale & Sustainability. Concern that 2-4 vehicles might not provide enough coverage to gauge real
demand and usability. Larger fleet of vehicles (6-10) would likely be needed for the program to reach “critical
mass” and to accommodate fluctuations in demand.
Focus Groups Themes
17
●Mapping:
○Properties
○Demographics / Density
○Transit Access
●Site Visits:
○Property types: TOV-owned, Parking, Residential
○Ownership
○Location
○Density
○Parking
Location Analysis
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Town-owned properties:
●Vail Municipal Building: 75 S Frontage Rd West
●Vail Transportation / Visitors Center: 241 E Meadow Drive
●Lionshead Parking Structure: 395 E Lionshead Circle
●Red Sandstone: 551 North Frontage Road
●Donovan Pavilion: 1600 S Frontage Rd West
●Chamonix Rd. neighborhood / West Vail Fire Dept.
●East Vail area
Other / non-Town-owned properties:
●Timber Ridge & to be developed West Middle Creek
●Residences at Main
●City Market parking area
●Private Parking areas, e.g. local Hotels
Sites Considered / Visited
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Yr. 1 Vail EV Carshare Budget New Cars 2 2 Total Cars
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution - site host
EV Charging Station installation ---Partner Contribution - site host
Vehicle procurement $50,000 2
$100,000
Will vary depending on vehicle type/cost
Tech & Graphics (Procure & Install)$1,500 2 $3,000
Make-ready add-ons (e.g. snow tires, racks)$2,000 2 $4,000
Member Use Incentives, Subsidies, Discounts $20,000 Waived fees, carshare credit, discounts
Vehicle Insurance $2,500 2 $5,000
Vehicle Maintenance & Repair $1,000 2 $2,000
Member Service, Admin & Outreach Support*$1,000 12 $12,000 One year (12 months) of support
Fleet / Operations Support*$2,000 12 $24,000 One year (12 months) of support
Project Management/Overhead*$1,000 12 $12,000 One year (12 months) of support
Total OPEX $55,000
*Staff Expenses
Total Program Budget $182,000
Income
Partners (EVSI)-EVSI - Property owner
External Funding: Grant, Local support, etc.$174,800 96.0%
CO CarShare Contribution (earned income)**300 12 $7,200 4.0%
** CarShare Income will continue past yr. 1 Assumes light to medium use in Yr. 1
$182,000
Net Income $0
Financials - Yr.1
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Financials - Yr. 2
Yr. 2 Vail EV Carshare Budget New Cars 2 4 Total
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution - site host
EV Charging Station installation ---Partner Contribution - site host
Vehicle procurement $50,000 2
$100,000
Will vary depending on vehicle type/cost
Tech & Graphics (Procure & Install)$1,500 2 $3,000
Make-ready add-ons (e.g. snow tires, racks)$2,000 2 $4,000
Member Use Incentives, Subsidies, Discounts $15,000 Waived fees, carshare credit, discounts
Total OPEX $62,000
*Staff Expenses
Total Program Budget $184,000
Income
Partners (EVSI)-EVSI - Property owner
External Funding: Grant, Local support, etc.$155,200 84.3%
CO CarShare Contribution (earned income)**600 12 $28,800 15.7%
** CarShare Income will continue past yr. 1 Assumes light to medium use in Yr. 1
$184,000
Net Income $0
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Financials - Yr. 3
Yr. 3 Vail EV Carshare Budget New Cars -4 Total Cars
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution - site host
EV Charging Station installation ---Partner Contribution - site host
Vehicle procurement $50,000 -
$0
Will vary depending on vehicle type/cost
Tech & Graphics (Procure & Install)$1,500 -$0
Make-ready add-ons (e.g. snow tires, racks)$2,000 -$0
Member Use Incentives, Subsidies, Discounts
$10,000
Waived fees, carshare credit, discounts
Total OPEX $62,000
*Staff Expenses
Total Program Budget $72,000
Income
Partners (EVSI)-EVSI - Property owner
External Funding: Grant, Local support, etc.$43,200 60.0%
CO CarShare Contribution (earned income)**600 12 $28,800 40.0%
** CarShare Income will continue past yr. 1 Assumes light to medium use in Yr. 1
$72,000
Net Income $0
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What we heard - Interest & Concerns
●Considerations
○Affordability
○Seasonality and Demand Variability
○Weather & Driving Conditions
○Parking, EVs & Charge Infrastructure
■Access; Time
■EV Range / Reliability
○Program Scale & Sustainability
(financial support)
○Collaboration and Partnerships
Implementation Recommendations
25
Phasing Locations - Residential Options
●Timber Ridge Village: Carshare stated purpose: alleviate
parking pressure by creating an on-demand car rental in
close proximity to dense, affordable housing.
●Residences at Main: 100% deed-restricted, rental
residential development w/ 72 mixed apartments; Parking is
extremely limited - partner with property managers or
residents?
Implementation Recommendations
26
Phasing Locations - Parking Structures
●Red Sandstone Parking Structure: 551 North Frontage Road
○Spare EV charging capacity, centrally located, covered parking, near bus stop
●Vail Transportation Center @ Visitors Center: 241 E Meadow Drive
○Centrally located, highly visible location - four 15 minute parking spaces
●Lionshead Parking Structure: 395 E Lionshead Circle
○Similar to Visitor Center: good, centrally located “in-village” location.
●Town Municipal Building: 75 South Frontage Rd West
○Centrally located option with some existing charge station infrastructure.
Implementation Recommendations
27
Future Phase Locations
●West Middle Creek Housing - 2027 launch?
●Donovan Pavillion: 1600 S Frontage Rd West
○Closer to West Vail, tbus stop, not as high visibility
●Parking near City Market – needs relationship/partnership
●Private Parking – e.g. at/near hotels to support workers?
Others (see Report)
Implementation Recommendations
28
Procurement & Timeline
Procurement
1)Carshare Org Procures /
Owns
●Included in Proposed
Budget - partner financial
contribution
2)Town procures / owns /
insures
●CO CarShare adds tech &
Manages Program
Municipal Fleet + Carshare vehicles = Cost Savings
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Community Engagement Strategies:
●Build Relationships with Key Community Partners
○Establish trust and shared objectives to align on community needs
and engagement strategies. Ensure support especially in equity /
affordable housing areas.
●Leverage Multiple Approaches to Outreach
○Compliment digital w/ on-the-ground education and outreach
●Address Barriers Through Engagement
●Tailor engagement techniques, engagement events & inclusive
marketing to enhance receptivity and reduce barriers.
●Establish Adequate Budget and Staff Needs
●Measure Success and Reflect on Outcomes
Engagement
30
Peter D. Krahenbuhl
Colorado CarShare
www.CarShare.org
Bike Share
Bike Parking
Free Mall Ride
RTD Regional Bus
Town of Vail
Car Share Feasibility Assessment & Recommendations
Open Discussion
31
Town of Vail
Carshare Assessment &Recommendations Report
Prepared by
Colorado CarShare
December 2024
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Report:Vail EV Carshare Assessment Report
Table of Contents
1.Executive Summary 3
2.Background 4
2.1 Town of Vail
2.2 Carshare Overview
2.3 Barriers and Opportunities
2.4 Colorado CarShare
3.Process /Methodology 8
4.Community Engagement 9
4.1 Survey Results
4.2 Focus Groups Summary &Insights
5.Location Analysis 16
5.1 Mapping:Properties,Demographics,Transit Access
5.2 Site Visit:Property types,Ownership,Location,Density,Parking
6.Budget /Financials 19
7.Implementation Recommendations 22
7.1 Phasing of Locations
7.2 Fleet Procurement &Makeup
7.3 Community Engagement
Conclusion 27
Appendices Attachments
A.1 Community Survey
A.2 Community Survey Results
A.3 Focus Group Questions
A.4 Focus Group Summary
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Report:Vail EV Carshare Assessment Report
1.Executive Summary
Carsharing is a membership-based,mobility on-demand service that provides car access
without ownership,where members pay only for the time and/or distance they drive.In addition
to offering an equitable and sustainable alternative to private vehicle ownership,carshare
reduces demand for road and parking space,vehicle miles traveled (VMT)and associated
emissions,a benefit that is enhanced with electrification.
This report summarizes our team’s assessment and recommendations for the deployment of a
carshare program in the Town of Vail (Town).This was based on collaborating with the Town to
conduct community surveys,and focus groups,as well as community-wide location and
property analysis,population demographics and existing transit networks.
The report begins by providing key context,including challenges and opportunities for a
carshare program,both in general and specific to fleet electrification.This includes an industry
overview and brief background on Colorado CarShare,followed by summaries and key
takeaways from the community survey and stakeholder focus groups.The remainder of the
report contains an overview of the location analysis,population and property review,and on-site
visits.The resulting final section includes a summary of recommendations,including possible
carshare locations,and a discussion of recommendations for implementation.
Through this process,we analyzed a range of data,including demographic data,commuting
habits,access to public transit,proximity to affordable housing,spatial and trip data from current
transit services,access to EV charging infrastructure,and other key data.This complemented
site visits,coordinated stakeholder workshops and a community survey to gather input.Drawing
from these inputs,we identified up to six areas with potential for hosting carshare vehicles.
Our team recommends that carshare vehicles,locations,and where appropriate required
charging infrastructure,be implemented from 2025 to 2026.The priority should be on early
implementation of carshare sites with higher visibility,denser housing populations,and
established partnerships or ownership (e.g.Town-owned parking).Off-street locations,such as
parking lots and garages,are favored for improved access to charging stations and reduced risk
of damage,weather conditions and vandalism.
A budget with cost estimates for launching and operating an carsharing service is also included,
including capital expenditures such as vehicles (EVs and plug-in hybrids),EV and electric
vehicle supply equipment (EVSE)costs if applicable,and operational expenses over a 2-year
period,including maintenance,insurance,fuel,technology,and staff,as well as
resident/member engagement,marketing and outreach,service support and administration.
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Report:Vail EV Carshare Assessment Report
2.Background
2.1 Town of Vail
In 2023 the Town of Vail released a Request for Proposals (RFP)for An Eagle County Regional
Car Share Program with Vail,Avon,Minturn,and Eagle County.This effort aimed to seek
proposals from vendors to develop and implement a regional car share program across partner
community locations,in order to help achieve the following outcomes:
1.A reduction in greenhouse gas emissions
2.Less congestion and parking demand
3.Decreased VMT (Vehicle Miles Travelled)
4.Increased mobility alternatives,especially for local workforce
5.Complimentary transportation for guests who use regional transit,electric bike share,
and airport service
6.Increased equity –access to mobility solutions and pricing structure for low/moderate
income residents
Colorado CarShare submitted a response to the RFP and was recommended by Town staff to
be awarded as the selected vendor to support this initiative.Upon further discussion and review,
the Vail Town Council decided that it required further feasibility analysis and readiness plan
before implementing a related program.The Vail Town Council currently has three strategic
priorities that benefit from the development of a car share program.These include:
●Strategic Priority A -Create a strong community and create affordable housing
opportunities.A car sharing program is part of mobility plans related to the rezoning of
Timber Ridge and West Middle Creek.One purpose of a car share program is to
alleviate parking pressure on these sites by creating an on-demand car rental in close
proximity to dense,affordable housing.
●Strategic Priority D -Transportation.A car sharing program reduces congestion in
Vail by reducing the need to bring a car to Vail.If an on-demand car rental is available,it
makes it easier to leave the car behind when visiting or moving to Vail.
●Strategic Priority E -Environmental Sustainability:Car sharing programs have been
shown to reduce vehicle miles travelled,thus reducing emissions equivalent to 8,000
gallons of gasoline annually,preventing 73 tons of GHG emissions,and replacing 9-13
personally owned vehicles (saving $6,500 in car expenses to members).Electrification
enhances these benefits.
Colorado CarShare accepted the offer to help the Vail conduct this assessment,including a
deeper dive into resident and community stakeholder engagement,carshare feasibility and site
location recommendations.This report is the result of that process.
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Report:Vail EV Carshare Assessment Report
2.2 Carshare Overview
From The Carsharing Association (CSA):Carsharing is a membership-based service that
provides car access without ownership.It is mobility on demand,where members pay only for
the time and/or distance they drive.Every carsharing organization (CSO)is different,but
carsharing has a number of distinct characteristics that are the same within every CSO:
●Guided by environmental and social principles Carsharing is defined by its
environmental and social purpose,rather than just business and financial objectives.
●Local impact and community transit Carsharing is designed for local users in support
of community transit and environmental goals,including decreasing personal car
ownership,reducing vehicle distance travelled,and improving urban land use.It provides
affordable access to vehicles and incentivizing walking,cycling and public transit,
reducing dependence on fossil fuels and carbon emissions.
●Providing membership based services Carsharing is available to all qualified drivers
in a community.All CSOs offer members access to a dispersed network of shared
vehicles 24-hours,7 days a week at unattended self-service locations.
Parking and Urban Space Management.A study of North American roundtrip carsharing
members found that 25%sold a personal vehicle and another 25%postponed a purchase due
to carsharing.It also found that one roundtrip carsharing vehicle replaces 9 to 13 private
vehicles among members (Berkeley Institute of Transportation Studies.Feb 2021),freeing parking spaces
and incentivizing urban redesign that prioritizes alternate economic and transport options.
In addition to reducing vehicle miles traveled (VMT)and associated carbon emissions,further
reductions in emissions can be achieved by including electric vehicles (EVs)in carsharing
fleets.Existing carshare operators are increasingly exploiting this potential,with over 30
operators in North America now offering EVs (movmi,2024).
The Chart below shows lifecycle emissions comparing a comparable gas to EV.The overall
carbon reductions through avoided fuel consumption is less than half of a gas vehicle.On a
renewable energy grid (Holy Cross Energy is reaching 90%clean energy supply),this gap
widens further,to less than a fifth of the global warming emissions of an average new gas car.
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Report:Vail EV Carshare Assessment Report
It is important to consider the municipal goals related to interest in a carshare program,whether
it is to help address transportation related climate goals,reduce parking and traffic pressure,
increase public transit use,and or to provide accessible and affordable transportation options for
certain populations.Capturing those benefits is also important for many stakeholders.Below is
an example of carshare benefits based on a survey of Colorado CarShare Members.
2.3 EV Carshare Challenges
Launching and sustaining a successful carshare program,particularly in less dense urban or
rural areas,is not easy.It depends on community engagement that results in regular usage in
order to make a successful business model work.In many such areas,carshare organizations
depend on partnerships with property owners,local business,municipalities,and or other
funding partners such as foundations.If anything,a community carshare program should be
considered as a form of public transit,or rather,self-drive public transit,and it should be treated
and supported accordingly.
When considering whether or not to implement or transition to an electric vehicle (EV)carshare
program,there are additional barriers and opportunities to consider.
EV Infrastructure.Access to charging infrastructure is a critical factor in the success of EV
carsharing.Although approximately 60%of Americans live within two miles of a public EV
charger,the infrastructure network fails to support equitable access—only 17%of rural residents
have nearby access to charging stations.This access challenge is further exacerbated for those
living in lower-income and multi-family housing,which a nearby carshare service can help to
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Report:Vail EV Carshare Assessment Report
address.Vail can overcome this challenge by prioritizing locations with existing underutilized
charging infrastructure.
Operational Considerations:Fully charging an EV with Level 2 charging requires 8-10 hours.
This is not an issue where EVs are plugged in overnight and ready for members the next day;
however,in cases where cars have not been adequately charged,members may have
insufficient range for their trips or may experience "range anxiety".In addition,charging
infrastructure can experience performance issues in extreme weather (cold,hot,or snowy)and
can pose maintenance challenges further impacting user experience.Without reliable access to
charging stations,vehicles may be out of service for extended periods,negatively impacting
operational efficiency.(movmi,2024)
2.4 Colorado CarShare
Colorado CarShare (CCS)is a local non-profit organization that has been providing shared
mobility options as an alternative to single occupancy vehicle (SOV)ownership for over 25
years.In addition to education and outreach regarding alternatives to vehicle ownership,CCS
provides car sharing as a complement to public transit,micro-mobility,walking and biking.
With a long-standing commitment to integrating carsharing within mixed-income communities,
CCS now operates nearly 70 vehicles with a membership base of over 7,000 people,
businesses,and other organizations,mostly across the Denver Metro region,as well as in
Summit County around mountain towns.CCS serves “market rate”neighborhoods (e.g.,
downtown Denver)as well as mixed-income communities where the service provides equitable
access to mobility options.In 2023 CCS members completed 5,113 trips using EVs in the fleet,
which resulted in reducing tailpipe GHG emissions by 53.58 metric tons.Providing evidence of
the potential of the environmental benefits of EVs in car sharing.
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Each round trip Colorado carshare vehicle removes 9-13 vehicles from our roads,while
supporting 60+families,individuals and businesses.In doing so,Colorado CarShare helps
reduce the burden of family households’second largest expenditure next to shelter --
transportation –while connecting people with vital lifeline services.We also provide access to
CO’s mountains and nature to people who otherwise would not have access to the outdoors.So
in addition to reducing traffic,parking,carbon emissions and other pollution,there is a huge
economic benefit to car sharing,particularly in lower-income areas.Our work brings together
social equity,climate change,transportation and economic security.
3.Process /Methodology
Colorado CarShare (CCS),working with Town staff,conducted research to inform carshare
program options in Vail,including prospective carshare locations,numbers,and EV options,
based on following considerations:
●Resident demographics,vehicle type,resident feedback,partner needs,funding
availability,pricing,and existing or potential new dedicated charge station availability.
●Customer adoption potential,funding,operational complexity,technical feasibility and
viability,as well as charge station ownership,cost and administration factors
●Equity considerations such as current transportation deficiencies,including lack of
mobility options,affordability challenges,etc.
This report summarizes the analysis and recommendations for the deployment of carsharing in
the Town of Vail based on the following community engagement and analysis methodology:
1.Community Survey.CCS worked with Town staff to inform survey questions to identify
carshare design components/needs,local resident demographics,transportation habits,
etc.The survey was submitted to local residents and employees by the Town,resulting
in a total of over 200 respondents.(See Community Survey -Appendix 1)
2.Stakeholder Focus Groups.To complement the survey results,CCS,in collaboration
with the Town,conducted two focus groups to take a deeper and more qualitative dive
into identifying community needs,barriers to participation,potential locations,suitability
for a car share program,etc.The town organized,invited agreed attendees and hosted
focus groups.(See Focus Group Questions and Summary -Appendix 3 &4)
3.Mapping and Data Analysis:The Town provided relevant data points to help CCS
conduct research,for example related to potential properties (size,location,resident
makeup),demographics and transit access.
4.On-site Review /Assessment.This included town site inspections of properties (e.g.
residence vs.public parking,ownership,location,density),public transit routes,visitor
center and parking lots,etc.
5.Recommendations &Presentation.This report and presentation is the result of the
above process,including:resident and stakeholder engagement summary,potential
carshare location and program rollout recommendations,and financial considerations.
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4.Community Engagement
4.1 Survey Results
The local resident survey was geared toward collecting Vail resident and worker demographics,
transportation habits and interest in a potential carshare program.It was submitted by the Town
Over a month-long period from mid-october to mid-november,to local residents and employees
on the Engage Vail communication platform Over 200 responses were received.(See
Community Survey Results -Appendix 2)
Here is a summary of survey question responses:
1)How many respondents drive (97%)
2)How often do you drive?(84%over 10 times /month)
3)On average,how often do you currently commute around the region using public transit
or micro-mobility options like bike share?(37%do so two or more days per week)
4)If you had a more affordable transportation option available 24/7 and save a lot of money
over owning your own vehicle,would you consider using it?(77%yes)
5)If there was a carshare vehicle at or near where you live,would you be less likely to
drive your own personal vehicle(s)?(38%definitely yes)
6)If there were a carshare vehicle on/near-site that saves money,carbon emissions,
parking and traffic,would you consider using it?How many times would you expect to
use it?(84%overall yes,broken down by number of times per month)
7)If there was a carshare vehicle on/near-site,would you be more likely to go car-less or
reduce the number of personally owned vehicles?(See chart below)
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8)How much would your participation in a carshare program be influenced by whether the
vehicle was an electric vehicle (EV)?(51%positively or somewhat positively
influenced)
9)What type of trip would you expect to use a car share vehicle for and what type of
vehicle would best meet that use?[Open ended -see summary chart below]
10)What (area /neighborhood /zip code /address)do you live in?[Open ended -see
summary chart below]
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11)Are you a full time Vail resident?(64.5%full or part time;17.7%work in Vail but live
elsewhere)
12)What is your household family income?(16.7%Less than $52,750;32.5%Between
$52,750 and $97,800;50.7%Greater than $97,800)
13)How many people live in your household and how many drive?[See chart below]
14)How many vehicles do you have in your household and what type are they?
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15)Do you own or rent your residence?(54%+own;44+%rent)
16)Is there any additional information you would like to convey about the potential for a car
share program in Vail?[Open ended -see below]
The last survey question allowed for more qualitative responses and insight regarding resident
respondents’thoughts,concerns,interest,suggestions,etc.Because of the significant number
of open-ended responses,the following is an AI generated summary table of quantified themes,
with responses categorized as Positive Feedback,Concerns/Negative Feedback,and
Suggestions.Each comment has been grouped,counted,and tabulated for clarity.:
Category Subcategory Number of
Comments
Representative Feedback
Positive Feedback General Enthusiasm 15 "Great idea!","Looking forward to
this development!","Very nice
initiative."
Local and Tourist
Benefits
10 "Amazing for locals and tourists
alike.","This would help reduce
rental cars and traffic."
Potential for Reduced
Car Ownership
8 "Would help us avoid buying a
second car.","Great way to avoid
owning a large vehicle for occasional
use."
Environmental Impact 5 "This can reduce emissions and
parking needs."
Useful for Specific
Groups
4 "This would be huge for young
locals!","Perfect for seasonal
workers arriving without cars."
Concerns/Negative
Feedback
Parking Issues 10 "Vail already has parking problems.",
"Where will car share cars be
parked?"
Cost 8 "It all comes down to cost.","Might
be too expensive for locals."
Vehicle Accessibility &
Maintenance
6 "What happens if the car isn’t
returned on time?","How do we
ensure the car is clean and
functional?"
Electric Vehicle
Feasibility
4 "Charging infrastructure is
insufficient.","EVs are impractical in
winter or for long trips."
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Dependability of
Shared Cars
5 "What if the car isn’t available when I
need it?","I’d worry about being
stranded."
Personal Vehicle
Preference
3 "I’d rather own my car.","I don’t trust
shared vehicles in adverse weather."
Suggestions Vehicle Features 12 "Snow tires and AWD are essential.",
"Add bike and ski racks."
Pickup/Drop-off
Locations
8 "Should have options in West/East
Vail and near bus stops.",Multiple
pick-up and drop-off locations would
be useful.."
Operational
Improvements
6 "Allow one-way drops at airports or
trailheads."
Program Focus 5 "Prioritize locals over tourists.",
"Offer child seats for families."
Pricing and Incentives 4 "Ensure it’s affordable for locals.",
"Avoid increasing parking rates."
Insights from Comments
1.Positive Feedback:
○Majority (38)expressed enthusiasm for the program,citing reduced car
ownership needs,benefits to locals /tourists,and environmental benefits.
○People are particularly excited about avoiding the need for large or second
vehicles.
2.Concerns/Negative Feedback:
○Parking issues (10)and cost (8)were recurring themes.
○Some voiced doubts about the feasibility of electric vehicles,dependability of car
availability,and concerns about maintenance and cleanliness.
3.Suggestions:
○Key features desired include snow tires,AWD,bike/ski racks,and child seats.
○Location flexibility &partnership with seasoned operators were highlighted.
The survey responses illustrated transportation use patterns,including an active public transit
community,and it highlighted an interest in a community carshare program.However,it is
important to keep in mind that what survey respondents say they are willing to do is not always
aligned with what they actually do and may result in two different outcomes.As a result,some of
the more qualitative insights regarding community interest,perceived benefits and concerns
regarding this type of program are highlighted and summarized based on the in-person focus
groups,described in the next section.
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4.2 Focus Groups Summary
The two focus groups held in November provided valuable insights on resident preferences,
concerns,and considerations for launching a car-sharing program in Vail.Both carshare focus
groups were held on November 7th,the first one was at 12 PM at the Town Public Library with
eight participants,and the second focus group was that evening at Bart and Yeti’s with 7
participants.Key demographics between the two groups included local residents,seasonal
workers,families,and employees with limited access to cars.After providing a general carshare
and organizational overview,we dove into qualitative,relevant discussion topics.(See Focus
Group Summary -Appendix 4)
While there was general support for the car share program,particularly for workforce housing
and as an alternative to first,second or third car ownership,there were also concerns about
parking availability,reliability,and user demand.The following summarizes these workshops:
Need and Benefits
Public Transit.Participants acknowledged Vail’s public transportation improvements but
identified gaps in convenience for certain trips,like grocery runs,doctor appointments,or
occasional road trips to nearby cities like Denver,Glenwood Springs or Summit County.
Seasonal and Workforce Housing.Many felt the program could benefit employees who need
cars for errands or day trips but cannot afford or do not need to own a vehicle.
Car Ownership (Cost).Some participants saw car share as a solution for eliminating a 2nd or
3rd personal vehicle,especially in families or households as it could be an affordable alternative
to owning an additional car for short-term needs such as running errands
Environmental &Sustainability.A car share program is seen as a positive step toward
reducing the environmental impact of individual car ownership (or 2nd or 3rd cars),especially
with hybrid or electric vehicles.
Considerations and Concerns
Parking.Several participants questioned the effectiveness of adding more cars to a community
with already limited parking (e.g.,Timber Ridge,Lionshead,Vail Village),with suggestions for
alternative locations (e.g.,Red Sandstone or Vail Transportation Center).Concerns were
expressed about safety,such as driving in snow,car availability,and potential congestion.
Access &Convenience.Participants emphasized the need for cars to be located near key
users,especially in employee housing and along transit lines.Concerns about availability (e.g.,
the risk of a car being unavailable due to a late return)and potential lack of convenience for
users,especially in bad weather,highlighting the need for nearby “buddy”carshare vehicles and
starting the program with more than just two vehicles.When pressed on how far residents would
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walk to access a carshare vehicle,the general feedback was that participants are willing to walk
up to ¼mile or 5-10 minute walk,or take a short bus ride,for example to Red Sandstone
Parking Structure from nearby homes (e.g.Residences at Main Vail).
Seasonality and Demand Variability.The seasonality of Vail's population creates a challenge
in balancing car availability.The workforce may have high demand for vehicles for errands or
day trips,while in the summer,tourists or second homeowners may also create demand,though
this is less likely as the program is more geared toward locals in more dense areas.
Weather &Driving Conditions.Vail’s winter weather presents unique challenges for both car
share operations and users,including driving conditions,snow removal and battery range/life for
EVs.The suggestion of using plug-in hybrids would address concerns over EV reliability and
range in cold,harsh weather.
Affordability.Participants expressed concerns about the high cost of car ownership,parking
challenges and the limited availability of affordable rental options (especially those from
workforce housing or seasonal roles),and emphasized the need for a town-supported,
subsidized model with affordable rates for residents as a key benefit.
Program Scale &Sustainability.Both focus groups agreed that starting with 2-4 vehicles
might not provide enough coverage to gauge real demand and usability.A larger fleet of
vehicles (6-10)would likely be needed for the program to reach “critical mass”and to
accommodate fluctuations in demand.
Conclusion
The feedback from the two focus groups indicates significant interest in a car share program,
particularly as a solution for workforce housing residents and for reducing reliance on personal
vehicles.However,success will hinge on careful consideration of location,affordability,and
reliability—particularly in terms of vehicle availability and weather resilience.Starting with a pilot
program in select high-demand/visibility areas and near denser housing populations,combined
with strategic partnerships and subsidized pricing,could help to address key concerns and
ensure the program's success.
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5.Location Analysis
5.1 Mapping:Properties,Demographics,Transit Access
In addition to population and other resident data points provided by Town staff,we also analyzed
Vail’s publicly available government map in order to overlay additional data points,such as
employee housing units,town-owned property,population census blocks,parking lots,etc.(See
below images).
Vail Town maps including Town owned property and Employee Housing Units
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Vail Town Map including Population Census Blocks
The goal through this process was to identify potential properties that could be viable carshare
host locations based on land-use,population density and demographics,parking limitations and
local workforce housing access.This was also analyzed within the context of Vail’s existing
public transit in the form of the current free year-round bus service.(See below map)
By overlaying these relevant datasets we were able to identify potential viable future (EV)
carshare locations,though this “remote”review required on-site inspections,as described in the
next section.
5.2 Site Visit:Property types,Ownership,Location,Density,Parking
We conducted on-site visits covering the identified areas to gather direct observations and
develop a more nuanced understanding of the neighborhoods,which we used to subsequently
refine our site selection.Working with Town staff,this included gaining a better on the ground
understanding of existing inputs,as described in earlier sections of this report.We
complimented this with Vail Town Council and staff feedback and direction,including a strong
preference to be accessible to the more dense,affordable housing areas in town.We also
assessed parking options for safety,accessibility,visibility,and importantly,EV charge station
infrastructure (current or future potential).Sites visited and considered as possible carshare
locations include the following:
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The following addresses are Town-owned properties visited:
●Vail Municipal Building:75 S Frontage Rd West
●Vail Transportation /Visitors Center:241 E Meadow Drive
●Lionshead Parking Structure:395 E Lionshead Circle
●Red Sandstone:551 North Frontage Road
●Donovan Pavilion:1600 S Frontage Rd West
●Chamonix Rd.neighborhood /West Vail Fire Dept.
●East Vail area
Other,non-municipally-owned properties that were inspected:
●Timber Ridge &to be developed West Middle Creek
●Residences at Main
●City Market parking area
●Private Parking areas,e.g.local Hotels
All of the above highlighted areas were visited during on-site inspections across the Town.
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6.Budget /Financials
To provide a clear understanding of the financial requirements to ensure that EV car sharing is
successfully established and on a path to long-term sustainability,this section includes a
summary of a budget estimate to launch and operate a car share service.Capital expenditures
such as vehicles (EVs and plug-in hybrids),EV and electric vehicle supply equipment (EVSE)
purchase costs and operational expenses (OPEX)over a 3-year period,including maintenance,
insurance,fuel,technology,and staff,as well as resident/member engagement,marketing and
outreach,service support and administration.
The major cost components for a car sharing service include:
●Vehicles
●Vehicle-related insurance and depreciation
●EV infrastructure where relevant
●Car share service OPEX (cost),including fleet management,member engagement and
support,technology (hardware and software),etc.
Operational income is earned income from carshare member use.Sites that are located in
demographic areas,for example near denser housing with less parking/vehicles and lower
income residents,are more likely to achieve earned income revenue sufficient to meet operating
costs.This,however,will likely not be sufficient alone to ensure program sustainability in Vail,at
least in initial years and until there is denser housing near carshare locations.
Note that the below budget identifies,but does not include costs for charge station
infrastructure,as it is assumed that they already exist or that partner locations provide that
investment.It also includes a suggested average EV price of $50k that includes a mix of AWD
and 2WD vehicles.There are numerous EVs that cost less than that amount,particularly with
state and federal incentives,and traditional or hybrid vehicles may also cost less.
The following budget estimate is based on launching a three-year,four-vehicle pilot carshare
program.This includes two new car locations in year one and two more in year two.The total
budget for year one is estimated to be approximately $182,000.Conservatively,earned income
is estimated at $7,200,so the program would require about $175,000 from the Town or another
income source source.Year 2 would be similar with two additional vehicles added,resulting in
slightly higher OPEX costs but also higher earned income expectation as the program picks up
speed and will have four vehicles (estimated to rise to $28,800),resulting in contributing support
needed at about $155,000.In year three,without new vehicle procurement and increased
program earned income,the total budget is estimated at $72,000 with estimated total Town
contribution of $43,200.Total support needed for a three year pilot program is approximately
$373,200.See below for an estimated detailed 3-year budget breakdown.
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Yr.1 Vail EV Carshare Budget New Cars 2 2 Total Cars
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution -site host
EV Charging Station installation ---Partner Contribution -site host
Vehicle procurement $50,000 2 $100,000 Will vary depending on vehicle
type/cost
Tech &Graphics (Procure &Install)$1,500 2 $3,000
Make-ready add-ons (e.g.snow tires,racks)$2,000 2 $4,000
Member Use Incentives,Subsidies,Discounts $20,000 Waived fees,carshare credit,discounts
Vehicle Insurance $2,500 2 $5,000
Vehicle Maintenance &Repair $1,000 2 $2,000
Member Service,Admin &Outreach
Support*$1,000 12 $12,000 One year (12 months)of support
Fleet /Operations Support*$2,000 12 $24,000 One year (12 months)of support
Project Management/Overhead*$1,000 12 $12,000 One year (12 months)of support
Total OPEX $55,000
*Staff Expenses
Total Program Budget $182,000
Income
Partners (EVSI)-EVSI -Property owner
External Funding:Grant,Local support,etc.$174,800 96.0%
CO CarShare Contribution (earned income)**300 12 $7,200 4.0%
**CarShare Income will continue past yr.1 Assumes light to medium use in Yr.1
$182,000
Net Income $0
Yr.2 Vail EV Carshare Budget New Cars 2 4 Total
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution -site host
EV Charging Station installation ---Partner Contribution -site host
Vehicle procurement $50,000 2 $100,000 Will vary depending on vehicle
type/cost
Tech &Graphics (Procure &Install)$1,500 2 $3,000
Make-ready add-ons (e.g.snow tires,racks)$2,000 2 $4,000
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Member Use Incentives,Subsidies,Discounts $15,000 Waived fees,carshare credit,discounts
Total OPEX $62,000
*Staff Expenses
Total Program Budget $184,000
Income
Partners (EVSI)-EVSI -Property owner
External Funding:Grant,Local support,etc.$155,200 84.3%
CO CarShare Contribution (earned income)**600 12 $28,800 15.7%
**CarShare Income will continue past yr.1 Assumes light to medium use in Yr.1
$184,000
Net Income $0
Yr.3 Vail EV Carshare Budget New Cars -4 Total Cars
Expenses Amount Qty Total Notes
EV Charging Station Purchase ---Partner Contribution -site host
EV Charging Station installation ---Partner Contribution -site host
Vehicle procurement $50,000 -$0 Will vary depending on vehicle
type/cost
Tech &Graphics (Procure &Install)$1,500 -$0
Make-ready add-ons (e.g.snow tires,racks)$2,000 -$0
Member Use Incentives,Subsidies,Discounts $10,000 Waived fees,carshare credit,
discounts
Total OPEX $62,000
*Staff Expenses
Total Program Budget $72,000
Income
Partners (EVSI)-EVSI -Property owner
External Funding:Grant,Local support,etc.$43,200 60.0%
CO CarShare Contribution (earned income)**600 12 $28,800 40.0%
**CarShare Income will continue past yr.1 Assumes light to medium use in Yr.1
$72,000
Net Income $0
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The trajectory for a self-sustaining program would have to be reviewed over the course of the
pilot program.While it is feasible for the program to sustain itself in the medium to long term,it is
important to keep in mind that launching and sustaining a successful carshare program,
particularly in less dense urban or rural areas,is not easy.Consider treating the program a form
of self-drive public transit,and support it accordingly.
The sites identified for implementation in 2025-26 are more likely to be financially self-sustaining
over the medium plus term,but will require support to launch and operate in the short term (at
least three years).The sites identified for implementation in 2027 and beyond will require
additional operational support funding for a period of at least two years from launch before they
may achieve financially sustainable revenues.
Financially,the more likely scenario over time is that each carshare location will require up to
$10k per vehicle location per year,which should be budgeted accordingly,and or additional
resources should be identified over time.One example of the latter is Colorado’s Community
Accelerated Mobility Project (CAMP)Grant funding for community-led,shared e-mobility
projects,which will be funding these types of programs for ten years (starting in 2024).
7.Implementation Recommendations
What we heard.Overall,residents of Vail expressed strong interest in a carsharing program,
particularly as a solution for workforce housing and those seeking to reduce reliance on
personal vehicles.There is support for targeting workforce housing areas,such as Timber Ridge
and Residences of Main Vail,where parking is limited and residents face challenges with car
ownership.Accessibility to carshare vehicles was a key concern,with participants emphasizing
the need for convenient,proximity-based locations near higher-density housing and public
transit routes,while concerns about weather (especially winter conditions)and the reliability of
EVs suggest starting with hybrid or plug-in vehicles could be a part of the solution.
In determining recommendations for launching a community carshare program in Vail,the
following should be considered:
Affordability.Participants expressed concerns about the high cost of car ownership,parking
challenges and the limited availability of affordable rental options,,and emphasized the need for
a town-supported,subsidized model with affordable rates for workforce/seasonal housing and
income-qualified individuals.as a key benefit.
Seasonality and Demand Variability.The seasonality of Vail's population creates a possible
challenge in balancing car availability.The workforce may have high demand for vehicles for
errands or day trips,while in the summer,tourists or second homeowners may also create
demand,though this is less likely as the program is more geared toward locals in denser areas.
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Weather &Driving Conditions.Vail’s winter weather presents unique challenges for both car
share operations and users,including driving conditions,snow removal and battery range /life
for EVs.The suggestion of using plug-in hybrids would address concerns over EV reliability and
range in cold,harsh weather.
Program Scale &Sustainability.Both focus groups agreed that starting with 2-4 vehicles
might not provide enough coverage to gauge real demand and usability.A larger fleet of
vehicles (6-10)may be needed for the program to reach “critical mass”and to accommodate
fluctuations in demand,but that would likely also increase challenges related to keeping a fleet
viable during low demand periods.Once daily per vehicle use exceeds 5 hours per day (20%
use)and demand outstrips availability,this is a threshold for considering additional site vehicles.
Collaboration and Partnerships.Developing partnerships between carshare operators,the
Town and local businesses,including hospitality,can support the establishment of a robust
network of charging stations in strategic locations,thus bolstering the operational viability of
carsharing.One example of this was highlighted during the focus groups when a staff member
of Sonnenalp Hotel suggested this could be a valuable service for their employees who may live
in Vail but not own a vehicle.A related idea is to consider offering a partnership related to hotel
parking with staff benefits in return.
Program Implementation
To ensure success,the program should prioritize higher visibility,density/demand,accessible
locations and prioritize affordability,especially for mixed-income and local workforce
households.A pilot phase in these areas,with subsidized pricing,significant outreach support,
and strategic partnerships with businesses like hotels and commercial properties,could address
key concerns and boost sustainability.The program should be flexible and reliable,with clear
communication around vehicle availability,maintenance,and weather resilience.Additionally,a
scalable model with tiered membership plans could accommodate both workforce residents and
occasional users,addressing fluctuating demand and ensuring broad accessibility.
7.1 Phasing of Locations
We recommend that an initial 3-year program,including at least four carshare vehicle locations,
and where appropriate charging infrastructure,be implemented from 2025 to 2027,with the first
four vehicles added in 2025-2026.The priority should be on early implementation of carshare
sites with higher visibility,more dense and workforce housing,transit connections,and
established parking partnerships or town ownership.Off-street locations,such as parking lots
and garages,are favored for improved access to charging stations and reduced risk of damage,
weather conditions and vandalism.The following site location are recommended initial program
options,including four cars over the first two years:
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Timber Ridge Village
Residential
●Timber Ridge Village
○A goal of the car share program is to alleviate parking pressure on sites with an
on-demand car rental in close proximity to dense,affordable housing.At Timber
Ridge,the PEC application narrative from the developer states that:Car share
and other “common use”parking spaces can be accommodated in Building D.All
commercially reasonable efforts will be made to identify a company to provide a
car sharing amenity for the future residents at the Timber Ridge II development.
(Timber_Ridge_II_Redevelopment__-_Applicant_Narrative_GR_06262023.pdf,Page 13)
●Residences at Main Vail
○This is designed as a 100%deed-restricted,for rent,residential development
including a mix of 72 one-and two-bedroom apartments;Parking there is
extremely limited so a partnership would have to be developed with property
managers.Another idea is to pay a resident to allow use of their parking space.
Parking Structures
●Red Sandstone:551 North Frontage Road
○This location has spare EV charging capacity,is centrally located with covered
parking near a bus stop,etc.It is not as convenient as being located right on
residential sites,but would be worth a pilot EV carshare location.
●Vail Transportation Center at the Visitors Center:241 E Meadow Drive
○This a very centrally located,highly visible location that would help to get the
word out about the program.There are also four 15 minute parking spaces here:
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●Lionshead Parking Structure:395 E Lionshead Circle
○Similar to the Visitors Center,this is a good,centrally located “in-village”location.
●Town Municipal Building:75 South Frontage Rd West
○This offers a centrally located option with some existing charge station
infrastructure.While it is crowded during peak occasions (e.g.Town Council
meetings),it is highly visible,centrally located and relatively safe.Ultimately,the
Town will have to balance prioritizing this program with limited parking.
As more,denser affordable and workforce housing comes online in the coming years,locations
may be shuffled or new locations added.The following could be considered:
●West Middle Creek –expected launch in 2027
Rendering of future West Middle Creek housing project
●Donovan Pavillion:1600 S Frontage Rd West
○Closer to West Vail,there is a bus stop,maybe not as high visibility a location.
●Parking near City Market –pending relationship/partnership building)
●Private Parking –e.g.at/near hotels to support their workers (e.g.a focus group
participant suggested this)
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7.2 Fleet Procurement &Makeup
We recommend launching the pilot program with at least 50%electric vehicles (EVs)or plug-in
hybrid vehicles (PHEVs),particularly as this program is geared toward helping the Town achieve
its emissions reductions goals.PHEVs are a great bridge to full EVs as they eliminate the
battery range concern.At least 50%of the carshare vehicles should be AWD,some of which
with ski /bike racks.The remaining 2WD vehicles would be well-equipped with winter tires as
appropriate,which is sufficient for most commuter needs due to the heavier,lower center of
gravity of EVs.Hybrids/non-EVs should only be considered where viable host locations are not
yet electrified.Plans should be in place to add charge station infrastructure in those instances.
From a procurement perspective,Vail has a couple of options.It can budget in for the carshare
provider to procure,own and operate all carshare vehicles.The benefit is being hands-off and
not having to get involved with vehicle ownership,maintenance,insurance,etc.The downside is
that the Town would not own the vehicles but can request a committed time frame from a
carshare organization (CSO).The second option,pending CSO agreement,is for the Town to
procure and own vehicles directly through its fleet department.The Town would technically own
the vehicles,but then would have to come to an agreement with the CSO related to
maintenance,damage,etc,similar to how fleet vehicles are currently managed.
Based on all of the above considerations and recommendations,the following is a high-level
timeline overview for the first 2 years of car share program implementation that involves vehicle
procurement.Note that it may be possible to purchase,make-ready and onboard vehicles more
quickly but the below chart takes a conservative approach.:
26
57
Report: Vail EV Carshare Assessment Report
7.3 Community Engagement
Of vital importance to the success of any carshare program, is a deep level of resident and
community engagement. As such we recommend implementing the following strategies:
Build Relationships with Key Community Partners/Liaisons
● It is important to identify and engage key stakeholders early to establish trust and shared
objectives, including meetings to align on community needs and engagement strategies.
Ensure alignment and support through local resident / community liaisons where
needed, especially in equity / affordable housing areas.
Leverage Multiple Approaches to Outreach
● Use a mix of outreach and engagement methods to maximize impact, such as QR code
decals on vehicles and targeted digital marketing. On-the-ground education and
outreach support, for example at local community events, etc. can compliment this.
Address Barriers Through Engagement
● Tailor engagement techniques to reduce resistance and enhance receptivity, including
equity considerations related to inclusive marketing materials and engagement events
that accommodate different schedules. Gather input and feedback over time.
Establish Adequate Budget and Staff Needs
● Allocate sufficient resources for engagement activities including bilingual where relevant
Measure Success and Reflect on Outcomes
● Define success, track engagement, and adapt strategies based on feedback / outcomes.
Conclusion
The above assessment of a carshare program in Vail was based on Town input, resident surveys
and focus groups, as well as community-wide location and property analysis, population
demographics and transit networks. Based on that process, the recommendations in this report
are for the deployment of a pilot program for three years.
Overall, there is significant interest in a car share program, in particular for workforce housing, in
order to help residents save money while reducing reliance on personal vehicles. It would also
help to mitigate parking pressure and support municipal climate and transportation goals.
However, success will hinge on careful consideration of location, affordability, and
reliability—particularly in terms of vehicle availability and weather resilience.
A pilot program should include high-demand/visibility areas and near denser housing
populations, combined with strategic partnerships and subsidized pricing. Signficant support for
community engagement and programmatic operations for at least the first several years will be
necessary. And finally, it should include periodic review and assessment in order to ensure
program success.
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58
AGENDA ITEM NO. 2.2
Item Cover Page
DATE:January 7, 2025
TIME:30 min.
SUBMITTED BY:Stephanie Bibbens, Town Manager
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Presentation/Discussion (3:00pm)
SUBJECT:Employee Home Ownership Program (EHOP) Discussion
(3:45pm)
SUGGESTED ACTION:Listen to presentation and provide feedback.
PRESENTER(S):Krista Miller, Human Resources and Risk Management Director
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
EHOP TC Memo 2024 Dec 17
EHOP TC Attachment 2024 Dec 17
59
To: Town Council
From: Human Resources & Risk Management Department
Date: December 17, 2024
Subject: Employee Home Ownership Program (EHOP) Recommendations
I. INTRODUCTION
In 2008, the Town Council approved the creation of an Employee Home Ownership Program
(EHOP) which provides equity share mortgage loans to town employees purchasing homes in the
region. Funding to start the program was included in the 2009 General Fund budget. After 16 years
of great success with the program, staff wanted to provide Council with an update, recommend
some modifications and request additional funding support if needed.
II. PROGRAM SUMMARY AND RECOMMENDATIONS
The current EHOP program is an Equity Share Mortgage Loan. With an equity share loan, there
is no interest and no payments for the term of the loan. Instead, when the loan is repaid, the
repayment is a proportionate share of the appreciation on the home in addition to the original
principal of the loan. For example, an employee purchasing a $400,000 property with a town EHOP
loan of $40,000 (10% of the purchase price) then sells the property several years later for $500,000
generating $100,000 in appreciation. The loan repayment would be the original $40,000 plus 10%
of the equity appreciation or $10,000. The equity share arrangement is advantageous to the town
in that appreciation of homes in the Vail area have outpaced interest that could be earned on these
funds. From an accounting standpoint, these investments are reflected on the balance sheet as
an asset, and do not show up as an expenditure each year. The General Fund fund statement
displays the amount of funding at the bottom.
In 16 years, the EHOP program has provided 60 loans to employees with an average loan amount
of $41,015. To date, 38 of these loans have been fully repaid bringing an additional $398,809 in
increased equity value returned to the town. This equates to a return of 29%, with an annual
average return of 6.5% for these repaid loans. The town has a positive track record in EHOP loans
and the security of real property to back the loans.
At the program’s creation in 2009, Town Council appropriated $690,000 from internal housing
programs and rental income (out of the General Fund) to be used to invest in the EHOP program.
In 2010, 2018 and 2020, Council approved increases in funding available for a total investment of
$1,190,000. The additional earned equity of $398,809 from loan turnovers has raised the available
funding to $1,588,809. With 22 loans outstanding valued at $1.087M, the current available funding
for loans available for new loans is approximately $500K.
60
Town of Vail Page 2
The mortgage industry has new regulations and the housing market in the region is changing, thus
staff is recommending several changes to the program. Fannie Mae and Freddie Mac are
government-sponsored enterprises (GSEs) which support around 70% of the mortgage market,
meaning that most conventional loans are either purchased or backed by one of these two entities.
These entities have updated guidelines for down-payment assistance programs that limit the
potential use of our EHOP for borrowers. Our current program is still viable for portfolio and other
loans that are not backed by the GSEs. The guidelines for GSE backed loans no longer allow for
an equity share loan when the term is shorter than the primary conventional mortgage, which are
typically 30 years (current EHOP term is 15 years).
The Town has two options to allow pairing with these mortgages:
Option 1 – Retain Equity Share – Staff Recommended Option
This option keeps the program much the same with an extended term from 15 to 30 years to match
the primary mortgage term. The equity share allows the town to continue to use the gained equity
(which is typically higher than an interest rate) to reinvest in the program for the future. Since the
equity share program does not have a monthly payment, it maximizes the employee’s ability to
qualify for a primary mortgage.
Option 2 – Convert to an interest rate-based loan
This option changes the program to establish an interest rate (utilizing a low interest rate index)
with monthly payments and retains the 15 year term. The interest rate can also be set to change
upon separation of employment which could incentivize retention and/or early repayment. The
monthly repayments impact an applicant’s debt-to-income ratio equating to less borrowing capacity
in the primary mortgage, although provides a regular and faster repayment to the town. For
example, a $150k loan at 3% interest, amortized over 30 years, repayment would be $632/month.
The chart attached outlines the two options presented compared to the current program. The chart
also includes some recommended program updates and the two options.
- Several employees have requested extending the 50 mile distance for eligible properties.
- Staff recommends increasing the available loan amounts to the lesser of $250,000 or 20%
of the purchase price. (Current maximums: $10% for deed-restricted property, $120k in
Vail, $75k within 50 miles of Vail)
- Staff recommends adding a First Right of Refusal when available which would allow the
Town to acquire the property upon sale if desired.
Several other EHOP programs provide a forgiveness of interest/equity during employment or if
repaid early. For example, Eagle County forgives the equity gain if repaid within 24 months, and
the ambulance district forgives 10% annually if they remain employed. If interested, the town could
consider equity forgiveness if Town of Vail employment is retained for five years and the loan is
repaid within 10 or 15 years (IE: forgive 50% of equity gain if employed five years after loan closing).
While this could incentivize retention and early payoff, it will limit the equity/interest gain for future
program funding.
The town has two other programs to support employee housing for municipal workers which
includes town-provided rental units and rental deposit loans. The town staff are proposing creation
of a more comprehensive Internal Housing Strategy for all of town’s municipal employee housing
programs to provide a framework for future decision making in supporting municipal employee
housing programs.
61
Town of Vail Page 3
III. ACTION REQUESTED BY THE TOWN COUNCIL
Staff asks the Town Council to provide direction on the recommended program changes noted.
- Does the Town Council support increasing loan limits to $250k or 20% of purchase price?
- Does the Town Council support extending the equity share loan to 30 years or converting
the program to an interest rate loan?
- Does the Town Council support additional funding via supplemental appropriation if
available funds drop below $250,000?
- Does the Town Council support providing loans beyond the 50 mile region?
- Does the Town Council want to consider forgiveness of equity if repaid early and/or
employment continues?
62
Employee Home
Ownership Program
(EHOP)
Current Program Recommendations
Retain Equity Share
Model – extend term to
30 years
Recommendations
Move to Interest rate
Model
Eligible Borrowers Full-time municipal
employees with 6 months
of service.
No changes No changes
Eligible Properties Primary residences taxed
as real property within the
Town of Vail limits or
within 50 miles of town.
Employee requests to
extend distance from the
town.
Employee requests to
extend distance from the
town.
Loan Maximum Amounts
– Within TOV limits
– Within 50 miles of TOV
– Deed restricted
properties
– $120,000
– $75,000
– 10% max up to above
limits
Increases recommended
Allow all loans up to max
value and percent:
– $250,000
– 20% of purchase
Increases recommended
Allow all loans up to max
value and percent:
– $250,000
- 20% of purchase
Interest Rate None – Equity share
(repayment based on
share in equity growth)
None – Equity share
(repayment based on
share in equity growth)
Set interest rate: 3.0%
during employment (Can
tie to community rate
index or fed funds)
Increases to match
primary mortgage rate
upon separation.
Debt ratio Maximum total debt to
income of 43%
No changes No changes
Assets May not have net assets
exceeding 1.5x income
(retirement accounts
excluded)
No changes No changes
Borrower minimum
investment
5% of purchase price No changes No changes
Term and Repayment Max term - 15 years
Repayment upon:
– Sale
– Refinance
– No longer primary
residence
– Secure additional loans
against property
– Bankruptcy or
foreclosure filings
Max term - 30 years
No changes to repayment
Max term - 15 years
Monthly payments of principal
and interest. Amortized over
30 years with balloon
payment at 15 years. Full
repayment upon sale,
refinance, no longer primary
residence, other loans, or
bankruptcy/ foreclosure.
First right of refusal None Recommendation
Include a first right of
refusal allowing town to
acquire property
63
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AGENDA ITEM NO. 2.3
Item Cover Page
DATE:January 7, 2025
TIME:15 min.
SUBMITTED BY:Stephanie Bibbens, Town Manager
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Presentation/Discussion (3:00pm)
SUBJECT:Colorado Department of Transportation (CDOT) Vail Pass
Construction Project Update (4:15pm)
SUGGESTED ACTION:Verbal update only, no action required.
PRESENTER(S):Greg Hall, Director of Public Works and Transportation and John
Kronholm, Resident Engineer, Eagle Residency CDOT
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
2025-01-07 TOV.pdf
65
Vail Pass Safety and Operations
West Vail Pass
January 7, 2025 Vail Pass Safety and Operations 1
Work Completed in Summer 2024:
Wildlife Fence Posts East Bound MP 187-190
Detour Pavement (for 2025 detour) East Bound MP 187-189
Curve Correction Walls MP 188
Water Quality/Sediment Collection Ponds along recreation
Paved some of 3rd Lane from 188.5 – 190
Drainage improvements
Fiber optic relocation and electric mainline installation
New Bridge piers for East Bound Bridge at MP 185 (Polk Creek)
Paved new I-70 Alignment to Bridge at MP 185
66
Vail Pass Safety and Operations
Construction Package 4
January 7, 2025 Vail Pass Safety and Operations 267
Vail Pass Safety and Operations
Construction Package 5
January 7, 2025 Vail Pass Safety and Operations 368
Vail Pass Safety and Operations
West Vail Pass
January 7, 2025 Vail Pass Safety and Operations 4
Planned work for Summer 2025:
Detour traffic head to head (barrier separated)
Avalanche Mitigation – Traffic Holds for 6 weeks +/-
Begin larger wildlife underpasses
Continue to pave eastbound new 3rd lane
Continue wildlife fence installation
Continue Drainage work
Open 3rd lane for winter of 2025/2026 (work continues into 2026)
Install new girders and bridge deck at MP 185 (Polk Creek)
Complete bridge at MP 185 and remove old eastbound bridge
Project is currently on schedule and
planned to be completed in
November of 2026
69
Town of Vail Wildlife Fence Installation
January 7, 2025 Vail Pass Safety and Operations 5
Install 8’ tall wildlife fence with gates and jump outs – planned 2027
MP 178.8 to MP 183.5 installed between frontage road and I-70
(West Vail Interchange to Frontage Road Overpass in East Vail)
Wild Animal Collisions
State 5%
Eagle County 9%
Vail 17%
70
Dowds Variable Speed Limit
January 7, 2025 Vail Pass Safety and Operations 6
Majority of work is completed
Variable Speed Limit signs are in the testing phase
Planned to be fully operational this winter
Some seeding work may be required this spring
Planned to function automatically by algorithm:
- Roadway Friction (wet, icy, snow)
- Visibility
- slowdown (queue develops)
Goal is a 20% reduction in crashes
Fixed the lighting, except for the ramps
71
AGENDA ITEM NO. 3.1
Item Cover Page
DATE:January 7, 2025
SUBMITTED BY:Greg Roy, Community Development
ITEM TYPE:DRB/PEC Update
AGENDA SECTION:DRB/PEC (4:30pm)
SUBJECT:DRB/PEC Update (5 min.)
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
DRB Results 12-18-24
PEC Results 12-23-24
72
Design Review Board Minutes
Wednesday, December 18, 2024
2:00 PM
Vail Town Council Chambers
Present: Roland J Kjesbo
Kit Austin
Mary Egan
Rys Olsen
Herbert Roth
Absent:
1. Virtual Meeting Link
Register to attend Design Review Board Meetings. Once registered, you will receive
a confirmation email containing information about joining this webinar.
2. Call to Order
3. Main Agenda
3.1 DRB24-0469 - Hurtt Residence
Final review of a conceptual single family home
Address/ Legal Description: 4978 Meadow Drive/Lot 18, Block 7, Bighorn Subdivision 5th Addition
Planner: Jonathan Spence
Applicant Name: Gerorge C Hurtt Revocable Trust, represented by Pierce Austin Architects
DRB24-0469 Plan Set.pdf
DRB24-0469 Renderings.pdf
Conceptual only. No action necessary
3.2 DRB24-0460 - Essin/Iberlin Residence
Conceptual review of addition and exterior alterations
Address/ Legal Description: 4264 Columbine Way 12/Bighorn Terrace & 4264 Columbine
Way 11/Bighorn Terrace
Planner: Jamie Leaman-Miller
Applicant Name: James & Jacqueline Iberlin / William Essin, represented by Alicia Davis Architect PC
DRB24-0460 Documents.pdf
DRB24-0460 Conceptual Plans.pdf
Conceptual only. No action necessary
3.3 DRB24-0443 - One Vail Place
Final review of an exterior alteration (paint)
Address/ Legal Description: 244 Wall Street, Lot A & C, Block 5C, Vail Village Filing 1
Planner: Jamie Leaman-Miller
Applicant Name: Represented by One Vail Place
Condominiums DRB24-0443 Documents.pdf
Design Review Board Meeting Minutes of December 18, 2024
1
73
Existing Conditions Photos.pdf
DRB24-0443 Plans.pdf
Herbert Roth made a motion to Table to January 15, 2025; Rys Olsen seconded the motion Passed
(4 - 0).
3.4 DRB24 -0449 - Apres Vous Investments LLC
Final review of an addition
Address/ Legal Description: 483 Gore Creek Drive 1/Lot #1, Vail Village Filing 4
Planner: Jamie Leaman-Miller
Applicant Name: Apres Vous Investments, represented by 159 Design
DRB24-0449 Photos & Documents.pdf
DRB24-0449 Plans.pdf
Conditions:
1. The applicant shall provide all utility verification forms prior to building permit submittal
2. Prior to building permit submittal the applicant shall provide a mitigation and restoration plan for
the limits of disturbance on town property to be approved by Staff. This work to be completed by
the applicant prior to September 5, 2025.
Rys Olsen made a motion to Approve with conditions and the findings it meets 14-10-4 & 14-10-
5; Roland J Kjesbo seconded the motion Passed (5 - 0).
4. Staff Approvals
4.1 DRB24-0428 - Bullchamp LLC
Final review of a sign application
Address/ Legal Description: 2810 Aspen Court/Lot 13, Vail Village Filing 11
Planner: Jamie Leaman-Miller
Applicant Name: Bullchamp, represented by Pinnacle Mountain Homes
4.2 DRB24-0430 - Two Hearts LLC
Final review of exterior alteration (deck/snowmelt/windows/doors)
Address/ Legal Description: 2009 Sunburst Drive/Lot 15, Vail Valley Filing3
Planner: Jamie Leaman-Miller
Applicant Name: Two Hearts LLC, represented by Nebdo Construction
4.3 DRB24-0430.001 - Two Hearts LLC
Final review of an exterior alteration (soffit material)
Address/ Legal Description: 2009 Sunburst Drive/Lot 15, Vail Valley Filing 3
Planner: Jamie Leaman-Miller
Applicant Name: Two Hearts LLC/represented by Nedbo Construction
4.4 DRB24-0434 - Alpen Dogs
Final review of a sign application
Address/ Legal Description: 616 West Lionshead Circle 206/Lot 1, Vail Lionshead Filing 4
Planner: Jonathan Spence
Applicant Name: Alpen Dogs, represented by Pierce Austin Architects
4.5 DRB24-0444 - Lionshead Arcade Condo
Design Review Board Meeting Minutes of December 18, 2024
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74
Final review of a sign application
Address/ Legal Description: 531 East Lionshead Circle/Lot 3, Block 1, Vail Lionshead Filing 1
Planner: Greg Roy
Applicant Name: Lionshead Arcade Condo, represented by Roaring Fork Sign and Lighting
4.6 DRB24-0445 - Smathers Residence
Final review of an exterior alteration (water heater)
Address/ Legal Description: 1975 Placid Drive 14/Lot 29-42, Vail Village West Filing 2
Planner: Jonathan Spence
Applicant Name: Smathers Family Trust, represented by Plumbing Systems Inc
4.7 DRB24-0450 - Bailey Residence
Final review of an addition
Address/ Legal Description: 1190 Casolar Del Norte Drive A/Lot 6, Casolar Vail
Planner: Jonathan Spence
Applicant Name: Mike & Suzi Bailey, represented by Pierce Austin Architects
4.8 DRB24-0452 - Wilcox/Ozzello Residence
Final review of an exterior alteration (windows, door)
Address/ Legal Description: 400 Vail valley Drive 4/Tract B, Vail Village Filing 1
Planner: Heather Knight
Applicant Name: John Wilcox & Janice Ozzello, represented by Berglund Architects
4.9 DRB24-0455 - Del Toro
Final review of a sign application
Address/ Legal Description: 2211 North Frontage Road West/Lot 1, Highline Sub
Planner: Jonathan Spence
Applicant Name: Del Toro, represented by Daniela Acero
4.10 DRB24-0465 - Pazzos Pizza
Final review of an exterior alteration (door)
Address/ Legal Description: 122 East Meadow Drive 9/Tract C, 5E, Vail Village Filing 1
Planner: Jonathan Spence
Applicant Name: Pazzos Pizza, represented by Nedbo Construction
4.11 DRB24-0467 - 298 Rockledge LLC
Final review of a sign application
Address/ Legal Description: 298 Rockledge Road/Lot 16, Block 7, Vail Village Fililng 1
Planner: Jonathan Spence
Applicant Name: 298 Rockledge LLC, represented by Paragon Homes
4.12 DRB24-0468 - 298 Rockledge LLC
Final review of a sign application
Address/ Legal Description: 298 Rockledge Road/Lot 16, Block 7, Vail Village Filling 1
Planner: Jonathan Spence
Applicant Name: 298 Rockledge LLC, represented by Paragon Homes
Design Review Board Meeting Minutes of December 18, 2024
3
75
4.13 DRB23-0286.001 - Mexamer
Final review of new construction (duplex)
Address/ Legal Description: 990 Fairway Court, Lot #4, Block 1, Vail Village Filing 7 / Vail Village
Filing 10
Planner: Heather Knight
Applicant Name: Mexamer II Fairway Court LLC, represented by KH Webb Architects
5. Staff Denials
6. Adjournment
Design Review Board Meeting Minutes of December 18, 2024
4
76
Planning and Environmental Commission Minutes
Monday, December 23, 2024
1:00 PM
Vail Town Council Chambers
Present: David N Tucker
William A Jensen
Robert N Lipnick
John Rediker
Scott P McBride
Brad Hagedorn
Robyn Smith
Absent:
1. Virtual Link
Register to attend the Planning and Environmental Commission meeting. Once registered,
you will receive a confirmation email containing information about joining this webinar.
2. Call to Order
3. Main Agenda
3.1
A request for a recommendation to the Vail Town Council of an application to
reestablish Special Development District No. 43, pursuant to Section 12 -9(A), Special
Development Districts, Vail Town Code, to allow for the development of a hotel addition,
add conference space and an employee housing apartment building, and related uses
and improvements, located at 2211 North Frontage Road West which is composed of
Tract C, Lot 1, Lot 2, and Lot 3 Vail Das Schone Filing No. 1 and Lot 1, Vail Das Schone
Filing 3, and setting forth details in regard thereto. (PEC24-0039)
This item's attachments can be found with item 3.2 PEC24-0044
Planner: Greg Roy
Applicant Name: TNFREF III Bravo Vail LLC represented by Mauriello Planning Group
Rediker introduces Items 3.1 and 3.2. The items are heard concurrently.
Planner Roy gives a presentation. He walks through the history, site plans, existing conditions,
and proposed plans.
Roy and commission discuss details of the parking study for the Highline.
Lipnick asks about the size of the EHUs in the apartment building. Roy says from 800 sf up to 1200 sf.
Rediker asks about the conditional use permit in 2019? Has anything happened with that, does it need
to be addressed?
Roy says the CUP is still in place, not a requirement of the SDD.
Planning and Environmental Commission Meeting Minutes of December 23, 2024
1
77
Rediker says the existing non-conformities we’re addressing today were previously addressed in the
SDD approval, which has now expired. Roy says we’ve realized the SDD needs to address the
existing non-conformities today.
Rediker asks about loading and delivery. Roy says the spaces will stay the same, he highlights the
two spaces on the site map. The PEC can deviate on the size of the loading spaces.
Hagedorn asks about the height deviations. Roy says all portions of the additions fit within the 48’.
Any future redevelopment will have to conform with that height.
Smith asks about housing as a public benefit versus housing as a code standard.
Roy talks about commercial linkage and inclusionary zoning. That is not seen generally as a public
benefit because it’s required. The employee housing on the north of the site is not required by
linkage, it’s seen as an additional benefit.
Smith, four of the units are permanent public benefit, the remainder are temporary until required
for a future project.
Smith asks how has this proposal changed from the last time?
Roy, generally it’s very similar. The fire-truck turnaround has a different orientation.
Smith, will we have to come back again if the project doesn’t finish?
Roy says the development plan would come back.
The applicant is represented by Dominic Mauriello with Mauriello Planning Group. Maurielloo says in
our view, we’re here getting an extension with slight change. Staff has a different view with a re-
establishment of the SDD. We’re really talking about the same process of something that has been
thoroughly reviewed. All the deviations were previously approved, we’re not asking for anything new
or different.
Mauriello gives a presentation. He talks about the employee housing requirements. He talks about
the changes made to the application with the fire code and the fire-resistant landscaping. All of
these EHU units are public benefit in recognition of the SDD. Four of those units cannot be banked.
Rediker asks if the whole new wing complies with the 48’ height, Mauriello says yes except for
the elevator tower on the south which can exceed that per code.
Rediker and Mauriello discuss the operation of the valet parking. Mauriello says there will be a
controlled area specifically for the valet parking. The valet spaces are enclosed. The EHU building
may have its parking within the valet area, to be addressed with a parking management plan. This is
also a good location for someone to live without a car.
Jensen asks employee housing mitigation.
Mauriello talks about the employee housing mitigation bank and how that has been applied in the past.
Smith and Mauriello talk about the expirations with the previous approvals.
Smith says the West Vail Master Plan recognizes this. She would like further clarification as to the
transporation master plan, streetscape plan, and the proposed sidewalk on the north and west of
the site.
Mauriello, you would extend the sidewalk if something were to happen in the future where it
should extend to the property line on the southwest.
Planning and Environmental Commission Meeting Minutes of December 23, 2024
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78
Smith, this is off the property and don’t want to hold up this approval but the design of the streetscape
is a conversation we should have.
Smith asks if that conversation can be continued, Roy says it would be best to talk to the Town
Engineer for that conversation.
Smith asks about the grass product. Mauriello says they thought tit was better than it being asphalt.
Smith, the parking lot is currently very lit up. It would be good to address that, especially for the
residents of the EHU building.
Mauriello says they will be responsive to that concern.
Rediker asks about the parking approvals from 2019. Why was it determined that the meeting
room space would require zero spots?
Mauriello say the parking study showed that the actual utilization was less than the parking
requirement. When you took the project wholistically, the conference room was being accommodated
because the hotel was overparked on a per unit basis. That’s a simplified version of the study, can
give you a more detailed version of that.
Rediker asks about the management of the snow storage when the hotel is full of guests. Mauriello
says it can be a challenge but it’s not something that’s not manageable.
Rediker asks about the current snow storage on the south of the building. Mauriello thinks currently
some of it happens on the back of the site. Tucker says currently some of it is stored by the pool.
Rediker, what was the conversation previously in regard to parking for the EHUs?
Roy, it was a mixture of valet and the spaces back there. There are also six spaces on the north side
of the covered parking, plus the option to utilize the valet. From staff’s perspective it’s about making
sure there are spaces allocated within the parking plan.
Jensen, as long as the hotel is operating the EHU it’s just a management problem. But if they decide
to sell the housing site it could create problems.
Rediker asks if the enclosed parking is buried. Mauriello, eventually the parking will be seen as
being underground. The garage is buried for the majority of the perimeter.
Roy talks about previous geohazard studies. There will be a site-specific report for this project
with a building permit submittal.
Rediker asks for public comment.
Molly Reagan, lives in the neighborhood. She wants to talk about quality of life, and the potential for
three years of construction traffic on Chamonix Road. They have young children in the area.
Appreciate that there is going to be more discussion about what traffic in west Vail looks like.
Walkability, and community engagement were goals of the WVMP. This will cause more noise in that
neighborhood, the pool at the hotel is already very noisy, would like to talk more about noise as it
pertains to the hotel. Construction traffic will only access via Chamonix, which is a big concern for
everyone in that neighborhood.
Rediker closes public comment.
Tucker, everything has been well laid out. Concerned about purchasing a unit where the parking
wasn’t fully realized, in terms of the EHU.
Planning and Environmental Commission Meeting Minutes of December 23, 2024
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79
Smith, this reaffirms that SDD’s are a risky business. Wants to honor continuity of governance, and
provide a consistent process. Since the plan hasn’t changed since the last time, ok with extending
approval. Ok with phasing, the concern is always that the EHU’s are not going to be delivered, but
there is a condition in there. We need a public process to produce design guidelines and a
streetscape vision for Chamonix, shouldn’t put that on any one applicant. Personally is opposed to
the sidewalk, but wants to talk to Town Engineer.
Lipnick, overall approve of this process. Concerned about the EHU having specific parking spots,
especially if it’s sold to someone else. The management of parking is crucial, but it’s crucial everywhere in
Town. Concerned about the neighbors along Chamonix, that their needs are addressed – noise,
construction, etc.. In general, supports this project, but come back with more specifics.
Jensen, his overall view is just reapproving an existing plan with some modest modifications. The EHU
in its location will benefit the Chamonix residences, providing shielding from the highway. Encourages
applicant to commit to assigned parking spaces for the EHU’s in the underground parking. That will
provide the most value to the people living there year-round. Hopes that construction access occurs
through the property and not Chamonix.
Hagedorn, this is an example of why SDD’s have become a thorn. A lot of the issues we’ve seen this
year are derived from SDD’s. Not interested in revisiting this agreement, this is an extension. A three-
year sunset is not realistic for SDD’s in today’s environment. He supports a sidewalk along
Chamonix, it would be a benefit to have some pedestrian access there, a broader conversation about
that would be great.
McBride, shares concern about parking, not sure we can continue to make the same assumptions.
Understand if the Town and applicant have come to an agreement if this is an extension.
Rediker, wants to have a better understanding of the process, the end result might be the same but
want to understand the process. Don’t see any issues necessarily with the planset. With the
expansion will there be any extra trash services involved with that?
Roy says it may be increasing frequency of service but not expanding.
Rediker, all the deviations are reasonable, some are minimal. Want to make sure parking works, in
particular parking for the EHU. If the EHU building is under different ownership that’s where
difficulties may arise. We have a reduction in snow storage, and an area that is not conducive to
snow removal. Wants to make sure snow storage is properly addressed and wants to know Staff’s
opinion on that. There have been some comments today giving a lot of leeway to the previous
approval.
Mauriello, they will plan to designate some parking spaces to the EHUs, or a condition that if it’s
no longer managed by the hotel there will need to be dedicated parking.
Rediker, agree we don’t want sidewalks all over town but this is an area that is prime for a
sidewalk, there is a public benefit to that.
Brad Hagedorn made a motion to Table to the January 13th, 2025 meeting; Robyn Smith seconded
the motion Passed (7 - 0).
3.2 A request for review of an Exterior Alteration, pursuant to Section 12-7J-12, Exterior
Alterations or Modifications, Vail Town Code, to allow for a hotel addition and an EHU apartment
building, located at 2211 North Frontage Road West which is composed of Tract C, Lot 1, Lot 2,
and Lot 3 Vail Das Schone Filing No. 1 and Lot 1, Vail Das Schone Filing 3, and setting forth
details in regard thereto. (PEC24-0044)
Planning and Environmental Commission Meeting Minutes of December 23, 2024
4 80
Planner: Greg Roy
Applicant Name: TNFREF III Bravo Vail LLC, represented by Mauriello Planning Group
Staff Memorandum - PEC24-0044 - PEC24-0039.pdf
Attachment A. Vicinity Map.pdf Attachment B. Applicant
Narrative.pdf Attachment C. McDowell Parking
Analysis.pdf Attachment D. Skyline Geoscience
Geologic Study.pdf Attachment E. McDowell
Transportation Impact Study.pdf Attachment F. Project
Plan Set.pdf
(Item heard concurrently with 3.1)
Brad Hagedorn made a motion to Table to the January 13th, 2025 meeting; Robyn Smith seconded
the motion Passed (7 - 0).
3.3 PEC24-0049 - 2000 Vail LLC
A request for a recommendation to the Vail Town Council for a zone district boundary amendment,
pursuant to Section 12-3-7, Amendment, Vail Town Code, to allow for the rezoning of 2000
Chamonix Lane, Buffehr Creek Resubdivision, Lot 37, from the Two Family Primary/Secondary (PS)
District to the West Vail Multi-Family (WVMF) Overlay District. (PEC24-0049)
Planner: Heather Knight
Applicant Name: 2000 Vail LLC, represented by Current Architects
PEC24-0049 Chamonix Rezone Staff Memo.pdf
Attachment A. Vicinity Map - Buffer Creek Resub, Lot 37 - 2000 Chamonix
Lane.pdf Attachment B. 2000 Chamonix - Applicant Narrative.pdf Attachment C.
2000 Chamonix - survey.pdf
Attachment D. 2023-19 Ordinance.pdf
2000 Chamonix Ln Redevelopment - Email1.pdf
Planner Knight gives a presentation. She talks about the existing site and surrounding area. She
talks about the master plan context. She walks through the zoning summary for the existing and
proposed zoning.
Hagedorn and Knight discuss the 40% EHU requirement for GRFA.
Smith, to clarify if the mitigation amount is above 438 sf, an EHU is required on site.
The applicant is represented by Michael Current with Current Architects. He says the property fits
what this was intended for. The client was originally planning on building a two -family duplex, but this
became an interesting opportunity when this overlay was approved. There are no concrete plans yet,
but the idea is one EHU with three bedrooms. Get’s the Town an EHU that people want, gives the site
a little more site coverage and GRFA.
Jensen asks about the potential parking for the EHU.
Current says a three-bedroom unit would require three surface spots, with the new standards
there would be room for that. The unit may be about 1,600 sf, the plans are very preliminary.
Tucker, will this come back to PEC?
Roy, says if recommended it would go to Council for final approval of the rezoning and then DRB.
Rediker asks for public comment. They have received public comment that was given to the
Planning and Environmental Commission Meeting Minutes of December 23, 2024
5
81
commissioners today.
Knight says she had phone conversations with neighbors and the main concerns were about
density, bus usage, and increased traffic.
Jon and Barbara Kirschner live in the neighnorhood. Jon Kirschner says they are all for redevelopment,
but they’ve been given to understand there is the potential to have five more EHUs on the site.
Barabara Kirschner says they are in favor of one EHU, maybe even two EHUS, but if it gets up to
seven units it’s a lot more traffic and commotion. We want to live in a safe, quiet neighborhood, there
have been problems in the neighborhood. Very concerned about the seven units, when it gets bigger
it’s too much.
Jon Kirschner says when they redeveloped their property in 2008 it was built according to code in the
county as a 50/50 duplex, then we were informed we had to do primary/secondary split. That should
still be in effect for Chamonix Lane. We’re happy to not look at that fourplex any more. The other
neighbors agree with this, but they couldn’t be here.
Rediker closes public comment. He asks for commissioner comment.
McBride, concerned why we're being asked to vote on something up to 7 units.
Hagedorn, this is not binding as to a development plan. It allows for flexibility in granting more GRFA
for securing EHU’s on properties. This is functioning like we intended it to, without the applicant
opting in there would be no EHU and it would be a luxury duplex. This shows there is some incentive
here. Believes it meets the criteria, makes sure at least one workforce housing unit is preserved on
this property.
Jensen, like the idea of a three bedroom unit as opposed to one bedroom units, there would be
the opportunity for a family to live here. This is what we hoped for with this plan.
Lipnick is in support of this. The overlay was proposed for benefiting the residents and workers in
West Vail, and this meets the criteria.
Smith supports application. This meets the criteria; she concurs with the findings. This is exactly what
we were intending with the overlay district. We can’t condition zoning; we built this overlay carefully to
say this is likely to produce what is desired. What’s important is that we are respecting and retaining
that neighborhood, an old building gets redeveloped in a way that is good for the community. Doubt
anybody could park 7 units, it is self-limiting.
Tucker, likes the proposal, appreciate you’ve taken advantage of it. Looking forward to seeing
what it looks like.
Rediker agrees it meets the criteria. Appreciates the public comment, the public can be reassured
when we were looking at a lot this size. It could never be a giant parking building on this lot, because
of the way the overlay is structured, it is naturally limiting it due to the criteria involved.
William A Jensen made a motion to Recommend for approval with the findings on page 12 & 13 of
the staff memo; Robyn Smith seconded the motion Passed (7 - 0).
4. Approval of Minutes
4.1 PEC Results 12-9-24
PEC Results 12-9-24.pdf
Planning and Environmental Commission Meeting Minutes of December 23, 2024
6
82
(Lipnick abstains)
David N Tucker made a motion to Approve ; Brad Hagedorn seconded the motion Passed (6 - 0).
5. Information Update
6. Adjournment
Robyn Smith made a motion to Adjourn ; David N Tucker seconded the motion Passed (7 - 0).
Planning and Environmental Commission Meeting Minutes of December 23, 2024
7
83
AGENDA ITEM NO. 4.1
Item Cover Page
DATE:January 7, 2025
SUBMITTED BY:Carlie Smith, Finance
ITEM TYPE:Information Update
AGENDA SECTION:Information Update (4:35pm)
SUBJECT:December Revenue Update
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
250107 Revenue Update.pdf
84
1
TOWN OF VAIL
REVENUE UPDATE
January 7, 2025
4.0% General Sales Tax
Upon receipt of all sales tax returns, November 2024 collections are estimated to
be $1,741,192, down (8.4%) from 2023 and down (2.1%) from the budget. The
decline in October and November 2024 collections can partially be attributed to
the allocation of Q4 quarterly fillings, which, by comparison, are reflected in the
October and November 2023 totals. Quarterly filings allocated to these months
will be updated in the next revenue update, which will include December 2024
collections.
2024 YTD collections of $36,068,471 are down (0.3%) from 2023 and up 1.3%
from the budget. Inflation as measured by the consumer price index was up 2.7%
for the 12-months ending November 2024. The annual budget totals $40.85
million.
0.5% Housing Fund Sales Tax
Upon receipt of all sales tax returns, November 2024 collections of the 0.5%
housing sales tax are estimated to be $209,804, down (8.4%) from 2023 and down
(2.8%) from the budget. 2024 YTD collections of $4,371,236 are down (0.4%) from
2023 and up 1.3% from the budget. The annual budget for the housing fund sales
tax totals $4.95 million.
Real Estate Transfer Tax (RETT)
RETT collections through December 26 total $9,346,776, up 16.9% from 2023.
The number of property sales (excluding time-shares) is tracking down (7.9%) from
2023, while the average collection is tracking up 26.0%. Several high-dollar
residential property sales during 2024 increased the town’s average RETT
collection. The proposed amended budget for RETT collections totals $8,212,318.
Construction Use Tax
Use Tax collections through December 24 total $3,078,166 compared to
$2,532,881 in 2023. The proposed amended budget totals $3,118,670.
Lift Tax
Year to date lift tax collections through November 30 total $5,553,154, up 4.8% or
$257,552 from 2023. The proposed amended budget totals $7,014,135. The
2023/2024 season Epic Pass and Epic Pass Local both were priced with an 8%
increase compared to the prior season.
Daily Parking Sales
Daily sales from the parking structures from November through December 28th
total approximately $1,648,484, up 0.4% from time last year. This amount includes
daily fees charged to the parking pass holders.
85
2
Parking Pass Sales
Parking pass sale revenue through December 28th for the 2024/2025 winter
season totals $1,179,275, up 5.3% or $59,644 from this time last year. In order to
provide a better customer service experience while staff explored a new pass sales
system, the annual fees for the Eagle County Local and Vail Local passes and
were automatically renewed for the 2023/2024 winter season. A total of 3,972
passes have been sold this season compared to the 3,996 passes purchased and
utilized to date during the prior winter season.
Summary
Across all funds and excluding one-time grants and reimbursement, year-to-date
total revenue of $97.3 million is up 1.6% from the proposed amended budget and
up 3.8% from prior year. The majority of the positive variance compared to the prior
year is due to increased property tax collections, real estate transfer tax
collections, construction use tax collections, and ski lift tax collections.
86
2024 Budget % change % change
2019 2020 2021 Budget Variance from 2023 from Budget
January 4,079,994$ 4,076,145$ 3,422,209$ 5,217,125$ 5,911,572$ 5,787,370$ 5,798,584$ 11,214$ -1.91% 0.19%
February 4,137,087 4,285,633 3,691,850 5,686,585 6,041,108 5,914,315 6,072,895 158,580 0.53% 2.68%
March 4,237,933 2,243,518 4,364,797 5,912,059 6,055,992 6,035,677 6,405,920 370,243 5.78% 6.13%
April 1,445,071 427,518 1,751,528 2,234,296 2,264,892 2,258,798 1,836,279 (422,519) -18.92% -18.71%
May 763,756 503,828 1,061,516 1,227,974 1,118,011 1,111,919 1,170,007 58,088 4.65% 5.22%
June 1,606,748 1,023,517 2,149,312 2,317,931 2,272,457 2,265,104 2,350,146 85,042 3.42% 3.75%
July 2,480,292 2,084,644 3,491,668 3,507,973 3,412,277 3,399,024 3,636,007 236,983 6.56% 6.97%
August 2,237,050 2,138,838 2,877,550 2,997,389 2,932,111 2,920,600 3,033,996 113,396 3.47% 3.88%
September 1,600,100 1,767,393 2,359,528 2,441,331 2,508,064 2,495,143 2,392,305 (102,838) -4.62% -4.12%
October 1,165,176 1,371,727 1,734,964 1,729,558 1,773,358 1,652,467 1,631,140 (21,327) -8.02% -1.29%
November 1,260,314 1,425,461 1,880,397 1,902,643 1,901,141 1,779,167 1,741,192 (37,975) -8.41% -2.13%
Total 25,013,520$ 21,348,222$ 28,785,318$ 35,174,864$ 36,190,983$ 35,619,584$ 36,068,471$ 448,887$ -0.34% 1.26%
December 4,237,178 3,625,189 5,749,365 5,602,018 5,691,428 5,230,416 -
Total 29,250,698$ 24,973,411$ 34,534,683$ 40,776,882$ 41,882,411$ 40,850,000$ 36,068,471$ 448,887$ -0.34%1.26%
**Please note, October and November 2024 does not include quarterly filings as oppsed to October and November 2023 where quarterly revenue has been allocated to those periods.
Sales tax for these 2024 periods show as less by comparison and will reflect quarterlies in December.
2022 2023 2024 Budget % change % change
Collections Collections Budget Variance from 2023 from Budget
January 645,487$ 720,906$ 700,920$ 704,341$ 3,421$ -2.30% 0.49%
February 702,730 736,788 716,760 740,723 23,963 0.53% 3.34%
March 719,717 738,244 731,610 782,297 50,687 5.97% 6.93%
April 269,018 271,930 273,735 221,206 (52,529) -18.65% -19.19%
May 146,657 132,333 134,640 138,966 4,326 5.01% 3.21%
June 280,460 275,113 274,230 283,659 9,429 3.11% 3.44%
July 424,602 412,849 411,840 438,245 26,405 6.15% 6.41%
August 361,165 352,887 353,925 366,936 13,011 3.98% 3.68%
September 294,861 304,068 302,445 289,963 (12,482) -4.64% -4.13%
October 207,397 213,568 200,475 195,096 (5,379) -8.65% -2.68%
November 230,383 229,092 215,820 209,804 (6,016) -8.42% -2.79%
Total 4,282,477$ 4,387,778$ 4,316,400$ 4,371,236$ 54,836$ -0.38% 1.27%
December 671,982 687,985 633,600 -
Total 4,954,459$ 5,075,763$ 4,950,000$ 4,371,236$ 54,836$ -0.38% 1.27%
Town of Vail Revenue Update
January 7, 2025
4.0% GENERAL SALES TAX
2024 Budget Comparison
0.5% Collected
Sales Tax
0.5% HOUSING SALES TAX
2024 Budget Comparison
Actual 4.0% Collections 4.0% Collected
Sales Tax2022 2023
87
Vail Business Review
November 2024
January 7, 2025
The Vail Business Review breaks down the 4.5% sales tax collected for the month of
November. The 4.5% sales tax includes the town’s general 4% sales tax and the 0.5%
housing sales tax supported by Town of Vail voters during the November 2021 election,
effective January 1, 2022. The housing sales tax sunsets on December 31, 2051.
November 4.5% sales tax was down (8.5)% from the prior year. Retail decreased
(17.7)%, lodging increased 4.0%, food and beverage increased 3.9%, and utilities/other
decreased (21.2)%. Excluding the out-of-town category, sales tax for the month of
November was down (6.4)% compared to prior year.
Town of Vail sales tax forms, the Vail Business Review, and sales tax worksheets are
available on the internet at vail.gov. You may email me to request to have the Vail
Business Review and the sales tax worksheet emailed to you automatically.
Please remember when reading the Vail Business Review that it is produced from sales
tax collections as opposed to actual gross sales.
If you have any questions or comments, please feel free to call me at (970) 479-2125 or
Carlie Smith, Finance Director, at (970) 479-2119.
Sincerely,
Lauren Noll
Revenue Manager
88
November 2023
Sales Tax Collections by Business Type
November 2024
Town of Vail Business Review
November Sales Tax Collections by Year
November 2024 Sales Tax
Retail
821,632
Lodging
593,623
Food &
Beverage
380,533
Utilities &
Other
155,160
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
RLFU$0$100,000$200,000$300,000$400,000$500,000$600,000$700,000$800,000$900,000LFU$0$100,000$200,000$300,000$400,000$500,000$600,000$700,000R
1,389,683
1,884,888
2,131,788
2,132,094
1,950,949
$0 $500,000 $1,000,000 $1,500,000 $2,000,000
2020
2021
2022
2023
2024
General Sales Tax
Housing Sales Tax
• November 2024 retail sales decreased (17.7)%, lodging increased 4.0%, food and beverage
increased 3.9%, and utilities and other decreased (21.2)%.
• The figures above reflect 4.5% sales tax.
Retail
998,243
Lodging
570,793
Food &
Beverage
366,162
Utilities &
Other
196,896
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
(17.7)%
• This report represents collections of Town of Vail sales tax, as opposed to actual gross sales.
• On January 1st, 2022, Town of Vail sales tax increased from 4.0% to 4.5% on all items except food for
home consumption. 2022, 2023, and 2024 above include the 0.5% increase to sales tax, depicted in
light blue. Prior years show 4.0% sales tax collections.
• Total November 2023 collections were $2,132,094; November 2024 collections were $1,950,949, down
(8.5)% from the prior year.
4.0%3.9%(21.2)%
89
November 2024 Sales Tax
Town of Vail Business Review
November 2023November 2024
Geographic Area Trends by Year
November Sales Tax
Sales Tax by Location
Other Areas
13%
Lionshead
10%
Out of
Town
43%
Vail Village
34%
• Vail Village sales tax decreased (10.2)%, Lionshead decreased (0.4)%, Other Areas decreased (0.8)%, and
Out of Town decreased (11.2)%. Excluding Out of Town collections, all areas were down (6.4)%.
• The figures above reflect 4.5% sales tax.
241,495
235,269
162,531
216,986
531,107
770,278
454,550
662,355
$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000
2020
2021
2022
2023
2024
Vail Village
Out of Town
Lionshead
Other Areas
237,082
285,087
• This chart shows November sales tax collections by geographic area over time.
• 2022, 2023, and 2024 include the 0.5% increase for housing sales tax, depicted in lighter shades.
General 4.0% sales tax collections are shown in darker shades.
266,743
212,175 922,240
730,936
656,523
211,239 818,668
264,519
Other Areas
13%
Lionshead
11%
Out of
Town
42%
Vail Village
34%
688,301
921,317
90
Accommodation Services Sales Tax by Year
Retail Business 4.5% Sales Tax Detail
November 2024 Sales Tax
Town of Vail Business Review
Apparel
$139,679
Grocery
$111,585
Gallery
$10,297
Gifts
$2,880
Jewelry
$13,276
Retail Liquor
$31,578
Retail Other
$280,831
Sporting Goods
$130,427
Online Retailers
$101,079
Retail Home
Occupation
$0
• November 2024 accommodations services increased 4.0% from the prior year. Short-term rentals increased
3.6% and hotels and lodges increased 4.3%.
• The figures above reflect 4.5% sales tax.
• Short-term rental sales tax collection numbers include online marketplace facilitators like Airbnb and VRBO.
Revenue collections from facilitators may include some hotels and lodges.
325,478
256,161
318,049
252,744
331,722
261,902
$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000
Hotel and Lodges
Short-Term Rentals
2024 2023 2022
91
Cascade Village / East Vail / Sandstone / West Vail
Retail 133,368 143,785 -7.24%
Lodging 69,684 72,090 -3.34%
F & B 59,496 43,971 35.31%
Other 1,970 6,897 -71.43%
Total 264,519 266,743 -0.83%
Lionshead
Retail 70,070 71,397 -1.86%
Lodging 77,755 81,981 -5.15%
F & B 62,594 55,781 12.21%
Other 821 3,016 -72.79%
Total 211,239 212,175 -0.44%
Out of Town
Retail 358,560 473,957 -24.35%
Lodging 309,659 264,550 17.05%
F & B 481 613 -21.66%
Other 149,968 183,120 -18.10%
Total 818,668 922,240 -11.23%
Vail Village
Retail 259,634 309,103 -16.00%
Lodging 136,526 152,173 -10.28%
F & B 257,962 265,797 -2.95%
Other 2,401 3,863 -37.84%
Total 656,523 730,936 -10.18%
Total - All Areas
Retail 821,632 998,243 -17.69%
Lodging 593,623 570,793 4.00%
F & B 380,533 366,162 3.92%
Other 155,160 196,896 -21.20%
Total 1,950,949 2,132,094 -8.50%
Retail Summary
Retail Apparel 139,679 150,904 -7.44%
Retail Food 111,585 126,332 -11.67%
Retail Gallery 10,297 9,941 3.58%
Retail Gift 2,880 4,447 -35.25%
Retail Home Occupation - 206 -100.00%
Retail Jewelry 13,276 30,203 -56.04%
Retail Liquor 31,578 33,437 -5.56%
Retail Other 280,831 397,413 -29.34%
Retail Sport 130,427 151,040 -13.65%
Retail Online Retailer 101,079 94,321 7.17%
Total 821,632 998,243 -17.69%
**Please note, November 2024 does not include quarterly filings as oppsed to November 2023 where quarterly revenue has been allocated.
The Retail Other category is most affected by quarterly filings.
Town of Vail Business Review
November 4.5% Sales Tax
2024 Collections 2023 Collections YoY % Change
92
AGENDA ITEM NO. 5.1
Item Cover Page
DATE:January 7, 2025
SUBMITTED BY:Steph Johnson, Town Manager
ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports
AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee
Reports (4:35pm)
SUBJECT:Matters from Mayor, Council, and Committees (15 min.)
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
93
AGENDA ITEM NO. 5.2
Item Cover Page
DATE:January 7, 2025
SUBMITTED BY:Steph Johnson, Town Manager
ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports
AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee
Reports (4:35pm)
SUBJECT:Town Manager Report (5 min.)
SUGGESTED ACTION:
Vail Trailblazer Award Committee Selection
Action Requested of Council: Confirm two elected officials to serve on
selection committee for naming the next Trailblazer Award
Recipient/s.
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
TM Update 010725.docx
Winterfest Managers Report.pdf
94
Town Managers Update
January 7, 2024
1. Update Whistler Peer Resort Visit
There will be a update regarding the upcoming Whistler Peer Resort Visit on January 8, 2025, to January
12, 2025.
2. AIPP Winterfest Update
Please see the attached update regarding this year’s AIPP Winterfest Event.
3. Other
There may be other topics the Town Manager needs to share with the Town Council.
95
The Town of Vail’s Art in Public Places announces its 18th Annual Vail Winterfest – Night
Owls. For nearly two decades, the Annual Vail Winterfest has been a beloved and anticipated public art
event for the community. The interactive ice sculpture installation invites viewers to wander through the
stunning works of art during the day or at dusk when the sculptures are illuminated. Owls were chosen as
this year’s theme for their majestic beauty and association with wisdom and good fortune, as well as their
nocturnal navigation capabilities. Pay attention as you may even hear a few hoots during the evening
hours!
The transformation of the Gore Creek Promenade in Vail Village begins Jan. 2 when Alpine Ice carves over
25,000 pounds of ice into several larger-than-life owl sculptures. The exhibit officially opens Jan. 10 and is
anticipated to be on display through mid-February. Art in Public Places is pleased to present several
programs throughout the Vail Winterfest including art workshops and educational opportunities in
collaboration with the Environmental Sustainability Department, Vail Public Library, and the Colorado
Snowsports Museum.
The Town of Vail’s Art in Public Places is extremely grateful for the additional support provided by several
community members, including Vicki and Kent Logan, Judy and Alan Kosloff, and Doe Browning and Jack
Hunn. Their generous contributions totaling $20,000 have funded this year’s enhanced additional
programming and ice sculptures for the 18th Annual Vail Winterfest.
96
AGENDA ITEM NO. 5.3
Item Cover Page
DATE:January 7, 2025
SUBMITTED BY:Stephanie Bibbens, Town Manager
ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports
AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee
Reports (4:35pm)
SUBJECT:Council Matters and Status Report
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
250107 Matters
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COUNCIL MATTERS
Status Report
Report for January 7,2025
Social Media Listening
https://share.sproutsocial.com/view/a4dd3a37-ed05-44bb-9d3a-37ed0524bbbd
Events and economic development's village activations were regularly featured in social
posts from this period, from the Tiesto show to skating shows and Kringle Krossing.
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Figure skater Jason Brown, who skated in the Ice Spectacular, had some of the most
engagement with video of him skating on Solaris ice rink:
https://www.instagram.com/p/DD9y9_5OPMw/?
https://x.com/jasonbskates/status/1871572289583759417hl=en https://x.com/TheIliaSoc
iety/status/1872303733725675828
In the News______________________________________________________
Dec. 13
Ski Town Progress on Housing
https://www.parkrecord.com/2024/12/13/are-ski-towns-making-progress-on-housing/
Groundwater Treatment Requirements
https://coloradosun.com/2024/12/13/big-new-buildings-treat-their-groundwater-now-colorado-
health-department-may-strip-the-rule-away/
Dec. 17
Lunch with the Locals
https://www.realvail.com/town-of-vail-hosts-a-very-fishy-lunch-with-the-locals-on-dec-
18/a20966/
Dec. 18
Vacant Home Tax
https://www.vaildaily.com/news/colorado-vacant-home-tax-short-term-rentals/
Dec. 19
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Standing Up for Our Immigrant Community - letter
https://www.vaildaily.com/opinion/letter-standing-up-for-our-immigrant-community/
Dec. 20
SeeWalker Lawsuit
https://www.cpr.org/2024/12/20/vail-denies-wrongdoing-in-seewalker-residency-lawsuit/
Dec. 21
Demand for Carpooling and Bus on I-70
https://www.vaildaily.com/news/i-70-colorado-transportation-traffic-tips/
Best Ski Towns for Christmas
https://www.powder.com/ski-resorts/best-ski-resorts-christmas
Dec. 23
Happy Holidays from Vail Mountain - editorial
Modernize Main Street - editorial
https://www.parkrecord.com/2024/12/23/journalism-matters-modernize-main-street-so-history-
can-stand-out/
Dec. 25
Holiday Lodging
https://www.vaildaily.com/news/vail-valley-holiday-lodging/
Dec. 26
Eagle County Year in Review
https://www.vaildaily.com/news/2024-eagle-county-news-flights-development-oil-rail-missing-
hiker-lindsey-vonn/
New Michelin Restaurants
https://www.denverpost.com/2024/12/27/michelin-recommended-glo-tavernetta-wayan-open-
vail-aspen/
Dec. 27
Eagle County Year in Review Photos
https://www.vaildaily.com/news/2024-wrapped-the-year-in-photos-in-the-vail-valley/
Dec. 28
South Frontage Road Shutdown
https://www.vaildaily.com/news/south-frontage-road-reopens-in-vail-after-overturned-truck-
causes-5-hour-shutdown/
Dec. 29
New Year's Eve Preview
https://www.vaildaily.com/news/new-years-eve-happenings-around-the-vail-valley/
https://www.realvail.com/vail-beaver-creek-set-to-welcome-new-year-with-new-snow/a21026/
Upcoming Dates
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January 10 Deadline for Trailblazer nominations
February 14 Ski With Electeds!
March 25 Annual Community Meeting
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