HomeMy WebLinkAbout03. VLMDAC January 13 2025 Special Meeting MinutesVail Local Marketing District Advisory Council
Special Meeting Minutes
January 13, 2025
10:00am
VLMDAC Board Member Attendees:
Zoom- Jana Morgan (Sweet Basil), Patrick Davis (Manor Vail), Esmarie Faessler
(Sonnenalp), Douglas Kessler (Homeowner), Sam Biszantz (Council Rep/Root &
Flower), Kim Fuller (Jaunt Media Collective), Jonathan Reap (Four Seasons),
Sarah Franke (VVF), Molly Bond (Vail Resorts)
Additional attendees:
In-person- Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Abby Oliveira
(Town of Vail), Diana Ramirez (Town of Vail), Jeremy Gross (Town of Vail), Jake
Shipe (Town of Vail), Carlie Smith (Town of Vail), Ali Wadey (VCBA), Ben Walton
(Miles), Bob Brown (BAAG), Clare Hefferren, Jeremy Coleman (BAAG), Kim
Brussow (VVP), Kristin Yantis (MYRP), Mark Masters, Slade Cogswell (970
Design), Michal Bednarczyk (970 Design), Theron Gore (East West)
Minutes
Call to Order
Esmarie called the meeting to order at 10:02 AM
Swearing in of New Board Members – Stephanie Kauffman swore in new and
reappointed members: Esmarie Faessler (Sonnenalp), Douglas Kessler (Member
at Large), Sarah Franke (Vail Valley Foundation), Molly Bond (Vail Resorts),
1. Discover Vail Strategic Plan
Strategic plan was presented and discussed.
ACTION: be sure KPIs are clearly addressed for 2025 – 2027
2. Strategic Action Plan Development Timeline
Timeline was presented
3. Vail Local Marketing District Budget Expectations
3 categories were discussed
ACTION update the budget expectations slide to include a third category for using
reserves above 25% for one-time marketing expenses.
4. 2025 Supplemental Budget Reduction Request
In response to Vail Local Marketing District request to adjust the approved 2025
Operating Plan in the September Operating Plan meeting, reductions have been
identified. The primary reduction is the investment of a new brand launch. Additional
one-time expenses were identified that can be held while the Strategic Action Plan is
being developed.
Reductions in the original budget of $6,503,000 were presented as Option A:
$5,676,393 and Option B: $5,581,000 and were discussed. Paid Media was the
reduction for Option B. The discussion
Douglas made motion to approve option B of $5,581,000 to present to Town Council.
Motion passed 7 to 2
Slight adjustment requests will be made and presented to VLMD Town Council on
January 21, 2025.
5. Other Business
6. Public Comment
7. Adjournment
Esmarie called meeting to adjourn at 11:16am. Jonathan first / Kim second
Upcoming Meetings:
VLMDAC Board Meeting
Thursday, January 16, 2024, Grand View Room
VLMD / VLMDAC Joint Meeting
Tuesday, January 21, Town Council Chambers