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Home My WebLink About08. VVP Group Sales Dec24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: January 9, 2025 Re: December 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 16 290 22 323 Total Leads Generated 16 340 27 385 Active Leads in Pipeline 74 74 118 118 Room Nights Booked 1,062 29,526 760 16,595 Room Revenue Converted $552,038 $10,793,493 $288,443 $5,353,112 Cancelled & Lost Business 27 289 13 269 Site Visits 1 17 0 20 Cvent Production Monthly YTD 2024 Monthly 2023 VVP – Total RFP’s 5 201 18 237 VVP – Total RFP Room Nights 2,210 58,273 7,243 67,352 VVP – Total RFP Value $854,705 $22,552,108 $2,294,465 $25,496,203 Vail – Total RFP’s 62 888 49 847 Vail – Total Room Nights 18,056 248,731 15,039 248,290 Vail – Contracted RFP’s 30 190 21 193 Vail – Contracted RN’s 3,403 25,197 3,766 32,166 Vail – Contracted Value $1,524,880 $11,266,410 $1,969,970 $13,885,828 Member/Lodging Partner Engagement:  VLMD Board Meeting & VLMD Partner Meetings  Lead Status Update Report  Interski Organizing Committee Meeting  DOS Advisory Council Meeting Marketing/Media Efforts/Tradeshows:  SalesForce Renewal  Vail Presentation to Direct Travel planners (met at IMEX)  Create Contact List for Diane/Liz for Wedding Content/Photography from Vail Hotels Executive Summary/What’s Next for January:  Send Out Lead Status Update Report  DOS In-Person Gathering  VLMD Board Meeting, VLMD Special Meeting & Partner Meeting  Meeting with VLMD re: Dobson Arena Village Wide Marketing  Site Tour at Avanti – Discuss FORA FAM Sponsorship Options  Meeting with Sonnenalp sales team  Review lineup for Houston Rodeo – determine if participating for in-market event/coop  Lunch meeting with ACCESS – brainstorm on activation/décor ideas  MIC Tradeshow Committee meeting  IPEC Tradeshow in Atlantic City