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HomeMy WebLinkAbout07. VVP Group Sales Jan25 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: February 10, 2025 Re: January 2025 Group Sales Dashboard 2024 Key Performance Indicators 2024 2024 Description Monthly YTD 2025 Monthly Comparison YTD Comparison New Group Leads Generated 30 30 31 31 Total Leads Generated 31 31 38 38 Active Leads in Pipeline 90 90 117 117 Room Nights Booked 576 576 452 452 Room Revenue Converted $339,954 $339,954 $158,346 $158,346 Cancelled & Lost Business 6 6 32 32 Site Visits 0 0 3 3 Cvent Production Monthly YTD 2025 Monthly 2024 VVP – Total RFP’s 26 26 27 27 VVP – Total RFP Room Nights 7,410 7,410 6,158 6,158 VVP – Total RFP Value $3,015,324 $3,015,324 $2,417,535 $2,417,535 Vail – Total RFP’s 108 108 115 115 Vail – Total Room Nights 29,928 29,928 31,891 31,891 Vail – Contracted RFP’s 9 9 10 10 Vail – Contracted RN’s 578 578 1,169 1,169 Vail – Contracted Value $386,939 $386,939 $619,186 $619,186 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  Vail Sales Trip - DOS Advisory Council Gathering, Lunch with ACCESS, Site Visit with Avanti re: FORA FAM, Meeting with Sonnenalp Sales Team, Dobson Arena Meeting  Attend VLMD Board Meeting In-Person, VLMD Partner Meeting  Meeting with 970, Liz, JR & Patrick re: Group Sales Marketing Marketing/Media Efforts:  IPEC Tradeshow in Atlantic City  MIC Tradeshow – Coop Meeting, Pay Remaining Balance & Expo Table Order  Renew Destination CO Annual Membership  SalesForce Database Renewal  ASAE Annual Meeting & Tradeshow Deposit Executive Summary/What’s Next for February:  Monthly DOS Advisory Council Meeting  VLMD Board Meeting & Partner Meeting  Cvent – Renewal Meeting, Refresher with DMO Dashboard & Planner Navigator Tools, Update VVV & DiscoverVail Microsites with Video & Content  IPEC Tradeshow Follow Up & Thank You’s – 100 planner attendees, 20 one-on-one appts.  Compile agenda for Interski 2027 site tour for April