HomeMy WebLinkAbout08. VVP Group Sales Feb25
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: March 10, 2025
Re: February 2025 Group Sales Dashboard
2025 Key Performance Indicators 2024 2024
Description Monthly YTD 2025 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 12 42 32 63
Total Leads Generated 18 49 36 74
Active Leads in Pipeline 115 115 115 115
Room Nights Booked 3,764 4,340 410 862
Room Revenue Converted $1,135,552 $1,475,506 $128,024 $286,370
Cancelled & Lost Business 23 29 31 63
Site Visits 0 0 2 5
Cvent Production Monthly YTD 2025 Monthly 2024
VVP – Total RFP’s 9 35 22 49
VVP – Total RFP Room Nights 2,103 9,513 6,889 13,047
VVP – Total RFP Value $741,204 $3,756,528 $2,804,960 $5,222,495
Vail – Total RFP’s 74 182 85 200
Vail – Total Room Nights 18,389 48,317 28,468 60,359
Vail – Contracted RFP’s 13 22 18 28
Vail – Contracted RN’s 1,626 2,204 2,266 3,435
Vail – Contracted Value $598,009 $984,948 $932,914 $1,552,100
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners
VLMD Board & VLMD Partner Meetings
DOS Advisory Council Meeting
Avanti Contract for FORA FAM
Follow Up Meeting with Interski stakeholders
Marketing/Media Efforts/Tradeshows:
Cvent – Renewal Meeting & Refresher Training for DMO Business Intelligence Tool
Cvent - Updates to Discover Vail Microsite
Luxury & Wellness Tradeshow (Northstar Media) – process registration fee
IPEC Tradeshow - Thanks You Emails/Follow Up
Executive Summary/What’s Next for March:
Monthly DOS Advisory Council Meeting
VLMD Board Meeting & Partner Meeting
Final Prep for Interski 2027 Site Visit
Final Prep for MIC Tradeshow in Denver
Reach out for Spring Groups on the Books
ASAE Tradeshow - Registration & Airfare (coop with Grand Hyatt)
IMEX Tradeshow – Process Registration Fee (coop with Destination CO)