HomeMy WebLinkAbout02. VLMD January 16 2025 MinutesPublic Notice
Vail Local Marketing District Advisory Council
Monthly Meeting Minutes
January 16, 2024 8:30am
VLMDAC Board Member Attendees:
In-person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil), Kim Fuller
(Jaunt Media Collective), Douglas Kessler (Homeowner), Sam Biszantz (Council
Rep/Root & Flower) Molly Bond (Vail Resorts), Sarah Franke (Vail Valley
Foundation), Jeremy Gross (Town of Vail)
Zoom- Patrick Davis (Manor Vail), Jonathan Reap (Four Seasons)
Additional attendees:
In-person- Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Chris Romer
(VVP), Kim Brussow (Vail Valley Partnership),
Zoom- Kay Schneider (Vail Valley Partnership), Abby Oliveira (Town of Vail),
Diana Ramirez (Town of Vail), Amanda McNally (MYPR), Angela Mueller (Ren
Event Productions), Beth Wright-Cheeseman (Miles), Bob Brown (BAAG),
Clare Hefferren (Local Event Producer), Jenna Luberto (BAAG), Kim Rediker
(Vail Raquet Club), Kristin Yantis (MYPR), Michal Bednarczyk (970), Jeremy
Coleman (BAAG), Mark Masters (Vail Comedy Show), Jake Shipe (Town of Vail),
Michal Bednarczyk (970), Ben Walton (Miles), Sarah Kessler (Hythe), Tor Linzee
(Hythe), Laura Libby (Miles)
Call to Order
Esmarie called the meeting to order at 8:37 AM
1. Minutes Approval (1 minute)
o Action Requested of Board: Approve minutes
2. Monthly Financial Report (5 minutes), Jake Shipe, Town of Vail
3. Board Training (45 minutes), Mia Vlaar, Town of Vail
4. Group Sales (15 minutes), Kim Brussow, Vail Valley Partnership
o Kim to explore upgrading to a 2 diamond listing on Cvent for Vail.
o VVP to check other markets to see what their sales staff looks like
o Kim to create an overlay of base occupancy, group occupancy and existing
events
o Kim and 970 Design: Look into all Kim’s current group assets and work with 970
to update B Roll etc.
o Kim to utilize the new Cvent planner navigator tool to target planners booking in
Denver and mountain destinations
o Kim to look into in-market events in Houston and Chicago in 2025 to re-establish
relationships with planners.
o New Group Ad Hoc Group: Patrick and Jonathan
5. Brand Perception Study (30 minutes), Alex Molin, Research Director, Future Partners
6. 2025 Summer Campaign Update (10 minutes), 970 Design
7. Whistler Peer Visit Recap (10 minutes), Sam Biszantz, Mia Vlaar, Jeremy Gross
8. Other Business
9. Public Comment
10. Adjournment
Upcoming Meetings:
VLMDAC Monthly Meeting
Thursday, April 17, Grand View Room