HomeMy WebLinkAbout06. Q1 Miles Supplemental ReportDiscover Vail: Apple Map Guides | FY2024 Supplemental Report
Family-Friendly Summer in Vail
Eat Like a Local in Vail
Only in Vail Guide
Q1 Report: January - March, 2025
●Q1 saw 3,583 unique users across three guides, with
expected seasonal variation.
●19% of users sought point-to-point directions to featured
locations from the Guide.
●“Eat Like a Local” drove 336 direction requests — even
assuming only half converted to actual visits, the guide
generated nearly $15,000 in local restaurant revenue.
Discover Vail: Wedding Content | FY2024 Supplemental Report
Background
●In June 2024, we identified wedding and romance
as a trend for Vail based on 63% of Gen Z and
Millennial reporting strong excitement for wedding
and romance travel and that 25% of weddings are
now destination weddings.
●We set a goal for Q1 2025 to increase pageviews
and users by 20% and improve engagement rates.
Results (Q1 2025 vs Q1 2024)
●Traffic to /weddings/ pages rose by 26%, active
users grew 12%, views per user increased by
13% and engagement rate jumped 29%!
●Anniversary-focused keywords grew by 15%
and honeymoon-related keywords grew by
122%!
●Optimizations to the “Bachelorette Party in Vail”
page resulted in a 12% rise in pageviews and
20% increase in engagement rate.
●Optimizations to “Planning a Fall Vail Wedding”
resulted in a 37% increase in pageviews and a
3% rise in engagement rate.
Discover Vail: Wedding Content | FY2024 Supplemental Report
Background
●In June 2024, we also identified multi-generational
travel as a trend and wanted to expand our
definition of family travel to lean into the booming
multi-gen trend.
●Our goal was primarily to address a content and
SEO gap in our content while continuing to nurture
this important segment.
Results (Q1 2025 vs Q1 2024)
●Family-related keywords grew by 11%
●Optimizations to “Best Things to Do in Colorado
with Teenagers” resulted in a 117% increase in
pageviews.
●Optimizations to the Family landing page drove
9% more pageviews.
●Three brand new blogs were recently published
with all three having incredibly strong
engagement rates between 86-91%
●“5 Days of Winter Fun for Your Whole Family in
Vail” drove an astonishing 3m12s time of page
with a 91% engagement rate