HomeMy WebLinkAbout07. Q1 Lodging Liaison Report 2025
97 Main Street, Suite E201, Edwards, CO 81632
VailValleyPartnershp.com
Lodging Liaison Update: Q1 2025
Summary
As of April 1st, the VVP has been in monthly communication with the Vail Lodging
community and the GM’s of the Vail lodging properties.
With this communication, we have asked for end-of-season specials and for the properties
to check their listing on DiscoverVail.com and send updated verbiage or seasonal pictures if
needed. We also provide a high-level overview of the VLMD’s monthly meeting, report that
the VLMD is financially strong, and the partners are working on fine-tuning Vail’s
marketing efforts.
Key Measurements
DiscoverVail.com:
• In 2024, there were 59+ properties listed on DiscoverVail.com, In 2025, there
are 76 properties listed on DiscoverVail.com
• We have received Spring Specials, but at this point, Ripe can only add the
specials to the properties listing (they are working on a Specials tab)
• Per Ripe data-
o We are seeing searches by events
▪ Vail Craft Beer Classic- 80 seaches
▪ Vail Wine Classic- 37 searches
▪ Bravo- 23 searches
(Liz is working with the VVF on a GoPro lodging link)
We have 12 properties that I have connected with Ripe and have access to the backside
information. I need to work on connecting more properties with our new Ripe contact,
Hayden.
Lodging Outreach & Communication:
• A monthly lodging email is sent out to reservation managers & directors of
sales/marketing with good responses to offers & information.
• A monthly GM Lodging email is sent out with good response as well.
What’s next
• We are planning the Summer DiscoverVail Lodging update meeting.
o May 21st from 12:00-2:00 pm at the Grand View Room (more details to
follow)
o Ripe is rolling out a new platform that Liz and I will learn about soon and
share with the Board and lodging partners.