HomeMy WebLinkAbout00. Monthly Group Sales Monthly Mar25 - VVP
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: April 8, 2025
Re: March 2025 Group Sales Dashboard
2025 Key Performance Indicators 2024 2024
Description Monthly YTD 2025 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 15 57 30 93
Total Leads Generated 17 66 39 113
Active Leads in Pipeline 75 75 106 106
Room Nights Booked 941 5,281 4,090 4,952
Room Revenue Converted $265,949 $1,741,455 $1,765,344 $2,051,714
Cancelled & Lost Business 13 42 31 94
Site Visits 1 1 1 6
Cvent Production Monthly YTD 2025 Monthly 2024
VVP – Total RFP’s 10 45 22 71
VVP – Total RFP Room Nights 1,457 10,970 7,207 20,254
VVP – Total RFP Value $694,998 $4,451,526 $2,725,873 $7,948,368
Vail – Total RFP’s 65 247 70 270
Vail – Total Room Nights 20,520 68,837 20,703 81,062
Vail – Contracted RFP’s 18 40 18 46
Vail – Contracted RN’s 2,139 4,343 2,864 6,299
Vail – Contracted Value $897,435 $1,882,383 $1,303,656 $2,855,756
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners
VLMD Board & VLMD Partner Meetings
DOS Advisory Council Meeting
Final Prep for Interski 2027 Site
Reach out for Groups on the Books for Spring
Marketing/Media Efforts/Tradeshows:
MIC Tradeshow in Denver
ASAE Tradeshow – Registration, Hotel & Airfare
IMEX Tradeshow – Process Registration Fee (coop with Destination CO)
Cvent Renewal
Destination CO Featured Ad
Renew MPI Global Directory Listing
Executive Summary/What’s Next for April:
Monthly DOS Advisory Council Meeting
VLMD Board Meeting & Partner Meeting
Follow Up Again for Spring Groups on the Books
FORA FAM at Avanti
Interski 2027 Site Visit
Humacyte Site Visit – August 2025 – 241 Room Nights