HomeMy WebLinkAbout01. Quarterly DV Social Report DEC-MAR 2025 (2) 1Social Media
Report
D E C 2 4 - M A R 2 5
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S O C I A L U P D A T E S :
M E T A :
T h e o l d D i s c o v e r V a i l a c c o u n t w a s d e a c t i v a t e d i n M a y 2 0 2 4
d u e t o u n f i x a b l e i s s u e s a t M e t a .
B y S e p t e m b e r 2 0 2 4 , t h e n e w a c c o u n t o u t p e r f o r m e d t h e
p r e v i o u s a c c o u n t (e .g ., K P I s ).
*N E W * C R O W D R I F F C R E A T O R S :
L a u n c h e d i n N o v e m b e r 2 0 2 4 : C o n n e c t s D i s c o v e r V a i l w i t h
C o l o r a d o -b a s e d c o n t e n t c r e a t o r s f o r u s e r -g e n e r a t e d r e e l s .
O r g a n i c C o n t e n t : F o c u s e s o n a u t h e n t i c , o r g a n i c c o n t e n t t h a t
p e r f o r m s b e s t o n t h e p l a t f o r m .
C r e a t o r B r i e f s : D i s c o v e r V a i l a s s i g n s b r i e f s , a n d c r e a t o r s
g e n e r a t e c o n t e n t t a i l o r e d t o o u r n e e d s .
P e r f o r m a n c e M i l e s t o n e s : C u r r e n t l y , t h e m o s t e n g a g e d v i d e o
w a s c r e a t e d b y a C r o w d R i f f C r e a t o r — 'H o t C h o c o l a t e T o u r '.
Y O U T U B E G R O W T H H I G H L I G H T S :
O b j e c t i v e : E n h a n c e d S E O t h r o u g h s t r a t e g i c v i d e o c o n t e n t .
G r o w t h P l a n L a u n c h : I n t r o d u c e d Y o u T u b e g r o w t h s t r a t e g y
i n S e p t e m b e r 2 0 2 4 .
P e r f o r m a n c e M i l e s t o n e s : R e a c h e d 3 m i l l i o n v i e w s a n d
g a i n e d 8 .3 k s u b s c r i b e r s .
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101k Views 365 likes
Top Perfor ming Posts:
JANUARY
IMPRESSIONS POSTS PER MONTHENGAGMENT RATE FOLLOWERS
IMPRESSIONS
205,575 4.2%
ENGAGMENT RATE
BENCHMARK GOALS:
1.22 % /Month
Based on industry
standard.
16k
(Previous account
following)
POSTS PER MONTH
IMPRESSIONS
282,105 0.8% 2,024
ENGAGMENT RATE NEW FOLLOWERS POSTS PER MONTH
90 Published Posts
20 -22 Feed Posts
81 Published Posts 983
220K
Average per month in
previous account.
CURRENT FOLLOWING: 15.5KKEY METRICS
DECEMBER
RESULTS
INSTAGRAM
FEBRUARY
IMPRESSIONS
297,856 2.3%
ENGAGMENT RATE POSTS PER MONTH
80 Published Posts 2,120
NEW FOLLOWERS
NEW FOLLOWERS
IMPRESSIONS
310,199 2.2% 766
ENGAGMENT RATE NEW FOLLOWERS POSTS PER MONTH
90 Published Posts
MARCH
JANUARY
IMPRESSIONS POSTS PER MONTHENGAGMENT RATE FOLLOWERS
IMPRESSIONS
816,965 3.2%
ENGAGMENT RATE
BENCHMARK GOALS:
.11 % /Month
Based on industry
standard.
3.5k
(Previous account
following)
POSTS PER MONTH
IMPRESSIONS
1.5 million 2.1%234
ENGAGMENT RATE NEW FOLLOWERS POSTS PER MONTH
91 Published Posts
20 -22 Feed Posts
81 Published Posts 207
433.3k
Average per month in
previous account.
CURRENT FOLLOWING: 6.1KKEY METRICS
DECEMBER
RESULTS
FACEBOOK
FEBRUARY
IMPRESSIONS
882,276 4%
ENGAGMENT RATE POSTS PER MONTH
80 Published Posts 110
NEW FOLLOWERS
NEW FOLLOWERS
IMPRESSIONS
1.6 million 2.4% 156
ENGAGMENT RATE NEW FOLLOWERS POSTS PER MONTH
90 Published Posts
MARCH