Loading...
HomeMy WebLinkAbout03. Vail Taxable Sales Report thru 2025-04-30 - excluding comps to other resortsDestination: Vail Report Period: Winter taxable sales through April 2025 a) Vail Village/Lionshead Combined Performance Taxable sales Nov-Apr 2024/25 Taxable sales Nov-Apr 2023/24 % Difference $135,270,956 $137,563,978 -1.7% $128,563,200 $122,941,889 4.6% $161,508,289 $164,615,622 -1.9% $426,947,378 $425,117,022 0.4% b) Retail Segment Performance, by Neighborhood $104,763,822 $104,736,733 0.0% $31,212,844 $32,827,267 -4.9% $135,270,956 $137,563,978 -1.7% c) Restaurant Segment Performance, by Neighborhood $103,590,400 $98,792,133 4.9% $25,098,289 $24,149,756 3.9% $128,563,200 $122,941,889 4.6% d) Lodging Segment Performance, by Neighborhood $100,386,111 $101,483,244 -1.1% $61,895,911 $63,127,889 -2.0% $161,508,289 $164,615,622 -1.9%Lodging Sales in Vail Village + Lionshead DESCRIPTION: The Vail Taxable Sales Report provides monthly ("Foundation") and seasonal ("Seasonal") insights into taxable sales in Vail. FOUNDATION REPORT: The Foundation Report is a monthly summary of taxable sales in the Vail Village and Lionshead neighborhoods by industry segment (retail, restaurant, lodging), with five sections: 1. Retail, Restaurant, and Lodging Sales: By industry segment for VV & LH combined. 2. Retail Sales: VV, LH and combined. 3. Restaurant Sales: VV, LH and combined. 4. Lodging Sales: VV, LH and combined. 5. Five-Year Monthly Report: by neighborhood by sector. Data is sourced from the monthly Town of Vail Business Review and reflects the most recent available information. SEASONAL REPORT: Produced twice a year, the Seasonal Report expands on the Foundation Report by analyzing sales for the summer (May–October) and winter (November–April) seasons. It shows aggregate taxable sales for Vail (all neighborhoods and industry sectors combined) compared to Aspen, Breckenridge, and Steamboat Springs. This report provides competitive insights for Vail relative to peer communities. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2025 DestiMetrics. All Rights Reserved 1 RETAIL, RESTAURANT AND LODGING SEGMENTS + AGGREGATE Vail Village + Lionshead Combined Summer 2024 and Winter 2024/25 Taxable Sales 12.5% -3.0% -6.3% -0.6% -14.1% -1.4% -4.5% -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1b: Retail Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 30.2% 11.8% 2.9% 7.6% -7.0% 3.4%5.0% -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 $140 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1c: Restaurant Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 4.1% -2.7% 3.3% 19.8% -3.5% 4.6%5.0% -8.5% 0.7% -2.1% 2.2% -10.6% 26.3% -1.9% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1d: Lodging Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 17.9% 2.9% 0.1% 8.8% -8.2% 2.1% 2.2% -7.7% -1.0% 1.9%2.8% -6.6% 22.5% 0.4% -10% -5% 0% 5% 10% 15% 20% 25% $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.2 RETAIL SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 30.6% 2.3% -7.7% -1.6% -13.4% 11.6% -0.3%-1.9% -6.2% -2.5%-3.9% -12.8% 21.4% -4.9% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $5 $10 $15 $20 $25 $30 $35 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2c: Lionshead Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 12.5% -3.0% -6.3% -0.6% -14.1% -1.4% -4.5% -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2a: VV + LH Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 10.6% -3.8% -6.1% -0.4% -14.2% -3.1%-2.1% -16.0% -3.6% 6.2% 1.4% -5.5% 17.4% 0.0% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2b: Vail Village Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.3 RESTAURANT SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 27.7% 37.1% 17.4% 50.3% -8.6% 33.7% 18.4% 12.2% -0.2%-2.0% 14.6% 0.6% 5.6%3.9% -20% -10% 0% 10% 20% 30% 40% 50% 60% $0 $5 $10 $15 $20 $25 $30 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3c: Lionshead Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 30.2% 11.8% 2.9% 7.6% -7.0% 3.4%5.0% -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 $140 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3a: VV + LH Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 31.2% 5.0% -0.8% -3.2% -6.5% -4.0% 0.6% -2.9% 1.3% 7.9% 4.5% -0.1% 29.2% 4.9% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3b: Vail Village Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.4 LODGING SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 46.2% 28.7% 4.8% 25.8% -11.3% 33.5% 10.5% -5.2% 2.5% -4.7% 0.3% -10.7% 14.1% -2.0% -20% -10% 0% 10% 20% 30% 40% 50% $0 $10 $20 $30 $40 $50 $60 $70 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4c: Lionshead Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 4.1% -2.7% 3.3% 19.8% -3.5% 4.6%5.0% -8.5% 0.7% -2.1% 2.2% -10.6% 26.3% -1.9% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4a: VV + LH Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance -20.9% -16.2% 2.6% 16.4% 1.5% -7.4% -0.2% -10.3% -0.4%-0.5% 3.4% -10.6% 35.8% -1.1% -30% -20% -10% 0% 10% 20% 30% 40% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4b: Vail Village Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.5 FIVE YEAR REPORT BY NEIGHBORHOOD AND SEGMENT April 2020 - April 2025 Taxable Sales $0 $10 $20 $30 $40 $50 $60 $70 $80 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5 $10 $15 $20 $25 $30 $35 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $20 $40 $60 $80 $100 $120 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2025 DestiMetrics. All Rights Reserved.6