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Home My WebLink About10. Vail Taxable Sales Report thru 2025-04-30Destination: Vail Report Period: Winter taxable sales through April 2025 a) Vail Village/Lionshead Combined Performance Taxable sales Nov-Apr 2024/25 Taxable sales Nov-Apr 2023/24 % Difference $135,270,956 $137,563,978 -1.7% $128,563,200 $122,941,889 4.6% $161,508,289 $164,615,622 -1.9% $426,947,378 $425,117,022 0.4% b) Retail Segment Performance, by Neighborhood $104,763,822 $104,736,733 0.0% $31,212,844 $32,827,267 -4.9% $135,270,956 $137,563,978 -1.7% c) Restaurant Segment Performance, by Neighborhood $103,590,400 $98,792,133 4.9% $25,098,289 $24,149,756 3.9% $128,563,200 $122,941,889 4.6% d) Lodging Segment Performance, by Neighborhood $100,386,111 $101,483,244 -1.1% $61,895,911 $63,127,889 -2.0% $161,508,289 $164,615,622 -1.9%Lodging Sales in Vail Village + Lionshead DESCRIPTION: The Vail Taxable Sales Report provides monthly ("Foundation") and seasonal ("Seasonal") insights into taxable sales in Vail. FOUNDATION REPORT: The Foundation Report is a monthly summary of taxable sales in the Vail Village and Lionshead neighborhoods by industry segment (retail, restaurant, lodging), with five sections: 1. Retail, Restaurant, and Lodging Sales: By industry segment for VV & LH combined. 2. Retail Sales: VV, LH and combined. 3. Restaurant Sales: VV, LH and combined. 4. Lodging Sales: VV, LH and combined. 5. Five-Year Monthly Report: by neighborhood by sector. Data is sourced from the monthly Town of Vail Business Review and reflects the most recent available information. SEASONAL REPORT: Produced twice a year, the Seasonal Report expands on the Foundation Report by analyzing sales for the summer (May–October) and winter (November–April) seasons. It shows aggregate taxable sales for Vail (all neighborhoods and industry sectors combined) compared to Aspen, Breckenridge, and Steamboat Springs. This report provides competitive insights for Vail relative to peer communities. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2025 DestiMetrics. All Rights Reserved 1 RETAIL, RESTAURANT AND LODGING SEGMENTS + AGGREGATE Vail Village + Lionshead Combined Summer 2024 and Winter 2024/25 Taxable Sales 12.5% -3.0% -6.3% -0.6% -14.1% -1.4% -4.5% -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1b: Retail Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 30.2% 11.8% 2.9% 7.6% -7.0% 3.4%5.0% -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 $140 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1c: Restaurant Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 4.1% -2.7% 3.3% 19.8% -3.5% 4.6%5.0% -8.5% 0.7% -2.1% 2.2% -10.6% 26.3% -1.9% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1d: Lodging Sales -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 17.9% 2.9% 0.1% 8.8% -8.2% 2.1% 2.2% -7.7% -1.0% 1.9%2.8% -6.6% 22.5% 0.4% -10% -5% 0% 5% 10% 15% 20% 25% $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.2 RETAIL SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 30.6% 2.3% -7.7% -1.6% -13.4% 11.6% -0.3%-1.9% -6.2% -2.5%-3.9% -12.8% 21.4% -4.9% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $5 $10 $15 $20 $25 $30 $35 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2c: Lionshead Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 12.5% -3.0% -6.3% -0.6% -14.1% -1.4% -4.5% -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2a: VV + LH Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 10.6% -3.8% -6.1% -0.4% -14.2% -3.1%-2.1% -16.0% -3.6% 6.2% 1.4% -5.5% 17.4% 0.0% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 2b: Vail Village Retail Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.3 RESTAURANT SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 27.7% 37.1% 17.4% 50.3% -8.6% 33.7% 18.4% 12.2% -0.2%-2.0% 14.6% 0.6% 5.6%3.9% -20% -10% 0% 10% 20% 30% 40% 50% 60% $0 $5 $10 $15 $20 $25 $30 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3c: Lionshead Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 30.2% 11.8% 2.9% 7.6% -7.0% 3.4%5.0% -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 $140 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3a: VV + LH Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 31.2% 5.0% -0.8% -3.2% -6.5% -4.0% 0.6% -2.9% 1.3% 7.9% 4.5% -0.1% 29.2% 4.9% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 3b: Vail Village Restaurant Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.4 LODGING SEGMENT BY NEIGHBORHOOD Summer 2024 and Winter 2024/25 Taxable Sales 46.2% 28.7% 4.8% 25.8% -11.3% 33.5% 10.5% -5.2% 2.5% -4.7% 0.3% -10.7% 14.1% -2.0% -20% -10% 0% 10% 20% 30% 40% 50% $0 $10 $20 $30 $40 $50 $60 $70 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4c: Lionshead Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance 4.1% -2.7% 3.3% 19.8% -3.5% 4.6%5.0% -8.5% 0.7% -2.1% 2.2% -10.6% 26.3% -1.9% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4a: VV + LH Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance -20.9% -16.2% 2.6% 16.4% 1.5% -7.4% -0.2% -10.3% -0.4%-0.5% 3.4% -10.6% 35.8% -1.1% -30% -20% -10% 0% 10% 20% 30% 40% $0 $20 $40 $60 $80 $100 $120 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl Mi l l i o n s Chart 4b: Vail Village Lodging Sales Sales thru Apr-25 Sales thru Apr-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.5 FIVE YEAR REPORT BY NEIGHBORHOOD AND SEGMENT April 2020 - April 2025 Taxable Sales $0 $10 $20 $30 $40 $50 $60 $70 $80 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5 $10 $15 $20 $25 $30 $35 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $20 $40 $60 $80 $100 $120 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Mi l l i o n s Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2025 DestiMetrics. All Rights Reserved.6 Total Taxable Sales Destination Comparative Seasonal Report VAIL vs COMPETITIVE DESTINATIONS Summer 2007 to 2024 and Winter 2006/07 to 2024/25 Absolute Values and Indexing 161% 162% 228% 110% -20% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 200% 220% 240% Summer 2007 Summer 08 vs 07 Summer 09 vs 07 Summer 10 vs 07 Summer 11 vs 07 Summer 12 vs 07 Summer 13 vs 07 Summer 14 vs 07 Summer 15 vs 07 Summer 16 vs 07 Summer 17 vs 07 Summer 18 vs 07 Summer 19 vs 07 Summer 20 vs 07 Summer 21 vs 07 Summer 22 vs 07 Summer 23 vs 07 Summer 24 vs 07 % V a r i a n c e v s S u m m e r 2 0 0 7 B e n c h m a r k Chart 6b: All Vail and Competitive Destinations taxable summer sales indexed to 2007 Summer 2007 -2024 vs Summer 2007 Benchmark VAIL Summer Index Aspen Summer Index Breckenridge Summer Index Steamboat Springs Summer Index $0 $100 $200 $300 $400 $500 $600 $700 $800 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 0607 0708 0809 0910 1011 1112 1213 1314 1415 1516 1617 1718 1819 1920 2021 2122 2223 2324 Summer Winter To t a l S a l e s b y D e s t i n a t i o n & S e a s o n Mi l l i o n s Chart 6a: All Vail total taxable sales versus Competitive Destination total taxable sales Seasonal Totals Summer 2007 to 2024 and Winter 2006/07 to 2023/24 VAIL Aggregate Aspen Aggregate Breckenridge Aggregate Steamboat Springs Aggregate W 112% 166% 164% 123% -20% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 200% 220% 240% Winter 0607 Winter 0708 v. 0607 Winter 0809 v. 0607 Winter 0910 v. 0607 Winter 1011 v. 0607 Winter 1112 v. 0607 Winter 1213 v. 0607 Winter 1314 v. 0607 Winter 1415 v. 0607 Winter 1516 v. 0607 Winter 1617 v. 0607 Winter 1718 v. 0607 Winter 1819 v. 0607 Winter 1920 v. 0607 Winter 2021 v. 0607 Winter 2122 v. 0607 Winter 2223 v. 0607 Winter 2324 v. 0607 Winter 2425 v. 0607 % V a r i a n c e v s W i n t e r 2 0 0 6 / 0 7 B e n c h m a r k Chart 6c: All Vail and Competitive Destinations taxable winter sales indexed to 2006/07 Winter 2006/07 -2024/25 vs Winter 2006/07 Benchmark VAIL Winter Index Aspen Winter Index Breckenridge Winter Index Steamboat Springs Winter Index $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 0607 0708 0809 0910 1011 1112 1213 1314 1415 1516 1617 1718 1819 1920 2021 2122 2223 2324 2425 Summer Winter To t a l S a l e s b y D e s t i n a t i o n & S e a s o n Mi l l i o n s Chart 6a: All Vail total taxable sales versus Competitive Destination total taxable sales Seasonal Totals Summer 2007 to 2024 and Winter 2006/07 to 2024/25 VAIL Aggregate Aspen Aggregate Breckenridge Aggregate W Copyright (c) 2025 DestiMetrics. All Rights Reserved.7