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HomeMy WebLinkAbout05. Vail Taxable Sales Report thru 2025-07-31Destination: Vail Report Period: Summer taxable sales through July 2025 a) Vail Village/Lionshead Combined Performance Taxable sales May-Jul 2025 Taxable sales May-Jul 2024 % Difference $30,693,889 $29,474,644 4.1% $38,197,222 $39,139,156 -2.4% $25,921,111 $27,902,689 -7.1% $94,812,222 $96,516,489 -1.8% b) Retail Segment Performance, by Neighborhood $27,009,044 $25,585,956 5.6% $3,684,844 $3,888,689 -5.2% $30,693,889 $29,474,644 4.1% c) Restaurant Segment Performance, by Neighborhood $30,371,667 $29,498,600 3.0% $7,825,556 $9,640,556 -18.8% $38,197,222 $39,139,156 -2.4% d) Lodging Segment Performance, by Neighborhood $16,851,222 $17,645,644 -4.5% $9,069,889 $10,257,044 -11.6% $25,921,111 $27,902,689 -7.1%Lodging Sales in Vail Village + Lionshead DESCRIPTION: The Vail Taxable Sales Report provides monthly ("Foundation") and seasonal ("Seasonal") insights into taxable sales in Vail. FOUNDATION REPORT: The Foundation Report is a monthly summary of taxable sales in the Vail Village and Lionshead neighborhoods by industry segment (retail, restaurant, lodging), with five sections: 1. Retail, Restaurant, and Lodging Sales: By industry segment for VV & LH combined. 2. Retail Sales: VV, LH and combined. 3. Restaurant Sales: VV, LH and combined. 4. Lodging Sales: VV, LH and combined. 5. Five-Year Monthly Report: by neighborhood by sector. Data is sourced from the monthly Town of Vail Business Review and reflects the most recent available information. SEASONAL REPORT: Produced twice a year, the Seasonal Report expands on the Foundation Report by analyzing sales for the summer (May–October) and winter (November–April) seasons. It shows aggregate taxable sales for Vail (all neighborhoods and industry sectors combined) compared to Aspen, Breckenridge, and Steamboat Springs. This report provides competitive insights for Vail relative to peer communities. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2025 DestiMetrics. All Rights Reserved 1 RETAIL, RESTAURANT AND LODGING SEGMENTS + AGGREGATE Vail Village + Lionshead Combined Winter 2024/25 and Summer 2025 Taxable Sales -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% 17.9% 0.0% 3.7%4.1% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 1b: Retail Sales -VV + LH Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6%2.7% -4.7% -2.1% -2.4% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 1c: Restaurant Sales -VV + LH Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -8.5% 0.7%-2.1% 2.2% -10.6% 26.3% -1.9% -27.3% -10.0% -2.4% -7.1% -30% -20% -10% 0% 10% 20% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 1d: Lodging Sales -VV + LH Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -7.7% -1.0% 1.9%2.8% -6.6% 22.5% 0.4%0.3% -4.8% -0.4%-1.8% -10% -5% 0% 5% 10% 15% 20% 25% $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Summer Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH Sales thru Jul-25 Sales thru Jul-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.2 RETAIL SEGMENT BY NEIGHBORHOOD Winter 2024/25 and Summer 2025 Taxable Sales -1.9% -6.2% -2.5%-3.9% -12.8% 21.4% -4.9% -1.6% -4.4%-6.2%-5.2% -15% -10% -5% 0% 5% 10% 15% 20% 25% $0 $5 $10 $15 $20 $25 $30 $35 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 2c: Lionshead Retail Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -13.3% -4.2% 3.9% 0.0% -7.3% 18.1% -1.7% 17.9% 0.0% 3.7%4.1% -15% -10% -5% 0% 5% 10% 15% 20% $0 $20 $40 $60 $80 $100 $120 $140 $160 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 2a: VV + LH Retail Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -16.0% -3.6% 6.2% 1.4% -5.5% 17.4% 0.0% 19.9% 0.6% 5.4%5.6% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% $0 $20 $40 $60 $80 $100 $120 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 2b: Vail Village Retail Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.3 RESTAURANT SEGMENT BY NEIGHBORHOOD Winter 2024/25 and Summer 2025 Taxable Sales 12.2% -0.2%-2.0% 14.6% 0.6% 5.6% 3.9% -34.5% -24.3% -10.0% -18.8% -40% -30% -20% -10% 0% 10% 20% $0 $5 $10 $15 $20 $25 $30 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 3c: Lionshead Restaurant Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -0.3%1.1% 5.7%6.4% 0.0% 24.0% 4.6%2.7% -4.7% -2.1% -2.4% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20 $40 $60 $80 $100 $120 $140 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 3a: VV + LH Restaurant Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -2.9% 1.3% 7.9% 4.5% -0.1% 29.2% 4.9% 20.9% 2.2% 0.2% 3.0% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $20 $40 $60 $80 $100 $120 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 3b: Vail Village Restaurant Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.4 LODGING SEGMENT BY NEIGHBORHOOD Winter 2024/25 and Summer 2025 Taxable Sales -5.2% 2.5% -4.7% 0.3% -10.7% 14.1% -2.0% -58.9% -18.7% 5.1% -11.6% -70% -60% -50% -40% -30% -20% -10% 0% 10% 20% $0 $10 $20 $30 $40 $50 $60 $70 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 4c: Lionshead Lodging Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -8.5% 0.7%-2.1% 2.2% -10.6% 26.3% -1.9% -27.3% -10.0% -2.4% -7.1% -30% -20% -10% 0% 10% 20% 30% $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 4a: VV + LH Lodging Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance -10.3% -0.4%-0.5% 3.4% -10.6% 35.8% -1.1% 7.7% -4.2%-6.0%-4.5% -20% -10% 0% 10% 20% 30% 40% $0 $20 $40 $60 $80 $100 $120 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 Winter Ttl May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Summer Ttl Mi l l i o n s Chart 4b: Vail Village Lodging Sales Sales thru Jul-25 Sales thru Jul-24 YOY % Variance Copyright (c) 2025 DestiMetrics. All Rights Reserved.5 FIVE YEAR REPORT BY NEIGHBORHOOD AND SEGMENT July 2020 - July 2025 Taxable Sales $0 $10 $20 $30 $40 $50 $60 $70 $80 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Jul-25 Mi l l i o n s Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5 $10 $15 $20 $25 $30 $35 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Jul-25 Mi l l i o n s Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $20 $40 $60 $80 $100 $120 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Jul-25 Mi l l i o n s Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2025 DestiMetrics. All Rights Reserved.6