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HomeMy WebLinkAbout05. NWCCOG - CAST Presentation-Deck-Insights-Collective-5.2.24-finalNWCCOG/CAST COMMUNITY ASSESSMENT PROJECT INTRODUCTION 2Source: NWCCOG/CAST Community Assessment Project Northwest Colorado Council of Governments (NWCCOG) and Colorado Association of Ski Towns (CAST) partnered with Insight Collective to survey 4,000 people across 30+ communities in our region regarding how residents and second homeowners perceive their communities. This session will be an unveiling of the results along with interactive discussion facilitated by the Insight Collective team. The research was supported by a CEDS Implementation Grant from Colorado OEDIT THE INSIGHTS COLLECTIVE TRAVEL ECONOMY THINK TANK 3 Barb Taylor Carpender Owner | Taylored Alliances Brain London President & CEO | London Tourism Publications Carl Ribaudo President & Chief Strategist | SMG Consulting Chris Cares Managing Director | RRC Associates Jesse True Marketing | Arapahoe Basin Ralf Garrison Principal & Founder | The Advisory Group Susan Rubin-StewarT Strategist | SRS Consulting Tom Foley SVP Business Process & Analytics | Inntopia “None of us is as smart individually as all of us, together….” INSIGHT COLLECTIVE PLATFORM 2020-2024 4 1 2 3Situation Macro Drivers Assumptions Forces at Play New Realities Source: NWCCOG/CAST Community Assessment Project CONCEPT TO TEST…… The marketplace has changed; A new way of thinking is warranted. 5 THEN: Tourism Economy = Primary End-Goal NOW Tourism = Means to End-Goal: “Quality of Life” Source: NWCCOG/CAST Community Assessment Project 6 IN THE BEGINNING… A BRIEF REVIEW OF LEGACY DESTINATION TOURISM SITUATION DESTINATION RESORT PRODUCT LIFE CYCLE 7 What Next? In The Beginning… 1960 ’70 ’80 ’90 ’00 ’10 ’20 ’30 Source: Richard Butler CAPACITY CONSTRAINTS Quantitive Growth Sustainability Decline Source: NWCCOG/CAST Community Assessment Project BRIEF HISTORY RESORT COMMUNITY EVOLUTION 8 Community20202010200019901980197019601950RESORT Balanced Resort Community Life-Style Resort/Community Balance/Sustainability Year-Round Resort Retirement CommunityCustomer Lifetime Value Seasonal Resort 2nd Home/ Part-Time Resident Add Real Estate Focus Destination Lodging Purpose Built ResortAdd Lodging Services Day Visitors Mountain Beach Town Source: NWCCOG/CAST Community Assessment Project OVER TOURISM ATTRACTIONS EVERYWHERE... 9 Everest Summit Zion National Park Source: NWCCOG/CAST Community Assessment Project A PARADIGM SHIFT IN PROGRESS? 10 THEN - 2020 NOW : 2023-24 FUTURE: < 2025 Demand/Marketing Management Transient Visitor Mitigation Extractive Sustainability Regeneration Legacy: Visitor Transient Visitor Focus Community New Resident “Voice”Regeneration Economic Focus Quality Of Life Balanced Lifestyle For All TOURISM = GOAL TOURISM = MEANS TO END For Stakeholder Quality of Life Source: NWCCOG/CAST Community Assessment Project WANTED: A BALANCED PERSPECTIVE 11 ILLUSTRATIVE MODEL Legacy Tourism Economic Metrics Community Quality of Life Metrics •Revenue •Profit •GDP •DOW •Occ/Rate/RevPar •Sales Tax •Population Growth •Lifestyle •Well-Bering •Thrive •Balance •Diversity, Equity, Inclusion ? Source: NWCCOG/CAST Community Assessment Project WHY THIS PROJECT? The marketplace has changed, and new tools and thinking are needed. 12Source: NWCCOG/CAST Community Assessment Project THE BASIC PREMISE 13 TOURISM FOCUSED RESIDENT FOCUSED Tourism destinations are undergoing a shift towards becoming more resident-focused, albeit to varying degrees and different segments of the population perceive this transition differently. Continuum serves as a valuable resource for communities, aiding them in understanding the diverse range of perspectives surrounding this transition and to better manage change that benefits the entire community. Source: NWCCOG/CAST Community Assessment Project WHAT IS CONTINUUM? "Continuum" is a cutting -edge analytic tool designed to provide comprehensive insights into destination management and community balance. Whether you are a destination manager, community planner, or tourism stakeholder, "Continuum" equips you with the data -driven intelligence needed to make informed decisions and impactful strategic choices and foster destination and community stewardship. 14Source: NWCCOG/CAST Community Assessment Project WHAT IS CONTINUUM? All Resort Communities are on a continuum somewhere between the extremes of wholly tourism-focused and wholly resident- focused.Where your community is on that continuum is a matter of resident perception more than policy. Measuring where residents feel the community is and should be on that continuum is measuring the work needed to find policy balances sound economics and community contentment. 15Source: NWCCOG/CAST Community Assessment Project THE BASIC PREMISE 16 TOURISM FOCUSED RESIDENT FOCUSED Tourism destinations are undergoing a shift towards becoming more resident-focused, albeit to varying degrees and different segments of the population perceive this transition differently. Continuum serves as a valuable resource for communities, aiding them in understanding the diverse range of perspectives surrounding this transition and to better manage change that benefits the entire community. Source: NWCCOG/CAST Community Assessment Project KEY FEATURES OF THIS UNIQUE APPROACH 1.Destination Analysis 2.Community Engagement 3.Sustainability Metrics 4.Data Analysis 5.Scenario Planning 17Source: NWCCOG/CAST Community Assessment Project KEY TERMS You will be hearing more about: •The Voice of the Resident & of the Second Homeowner •Tourism Centric/Resident Centric •Departure Gap. i.e. how far are you from where you want to be? •Balance •KPIs 18Source: NWCCOG/CAST Community Assessment Project THE COMMUNITY METRIC PROJECT DOCUMENTS & OUTCOMES The project resulted in multiple documents and outcomes: NWCCOG Mountain Economic Summit and Audience Discussion Project White Paper •Details the research effort and provides an in-depth examination of the findings and the development of the Community/Destination Continuum Assessment© metric. Slide Library •Provides an overview of research and summary slides for use by stakeholders. 19Source: NWCCOG/CAST Community Assessment Project How Do I Get More Information? Contact NWCCOG and/or the Insights Collective regarding details or the research or subsequent consulting or research opportunities. 20 METHODS & DEMOGRAPHICS METHODOLOGY Two primary methods of outreach were used to invite participation in the on-line (digital) survey: 1)Postcards to a random sample of residents of the five -county Council of Governments (COG) region: Eagle, Grand, Pitkin, Routt and Summit. •These respondents were considered the statistically valid sample. 2)Direct email outreach - the “Open” version of the survey. •The Open sample included responses from invitations sent by NWCCOG and CAST using e -mailing lists, as well as publicity to encourage sharing the survey. 21Source: NWCCOG/CAST Community Assessment Project METHODOLOGY The survey produced a robust sample! 22 2,530 Postcard Response Sample 1,470 “Open” Response Sample 4,000 Total Survey Responses Source: NWCCOG/CAST Community Assessment Project DEMOGRAPHICS: AN IMPORTANT KEY TO UNDERSTANDING OPINIONS & BEHAVIORS Demographic data represent an important component of the surveying effort. The key demographic segments are used to crosstab or “filter” many of the questions that were investigated. Examples of these segments include: •The Geography of Participants •Results presented Overall and then segmented by one of 5 counties •Residency Type •Resident Renter, Resident Owner, Second Homeowner, Second Homeowner that Short Term Rents Unit •Length of Time in Community •Level of Involvement in Governance •Elected Officials/Boards, Not-involved, etc. •Income •Age, Gender, Presence of Kids •Origins of Residents in Mountain Counties •Where did you move from? 23Source: NWCCOG/CAST Community Assessment Project GEOGRAPHY A KEY MEASURE Eagle | Grand | Pitkin | Routt | Summit 24Source: NWCCOG/CAST Community Assessment Project RESIDENCY A KEY MEASURE 25 Full Time Residents •Owners •Renters Second Homeowners •Do NOT STR their residence •Do STR their residence Source: NWCCOG/CAST Community Assessment Project LEVEL OF INVOLVEMENT IN GOVERNANCE 26Source: NWCCOG/CAST Community Assessment Project ORIGINS OF RESIDENTS 27 Top Ten States of Origin for Mountain Community Residents: •42.2% Colorado •6.5% California •5.9% Illinois •5.6% New York •2.7% Texas •3.2% Michigan •2.3% Wisconsin •2.2% Virginia •2.2% Missouri •1.9% Montana Source: NWCCOG/CAST Community Assessment Project ORIGINS OF RESIDENTS 28 Most Mountain Residents are from Urban Areas •59% moved from urban areas •14% moved from rural areas •13% moved from another resort community •9% have always lived in the specified location Source: NWCCOG/CAST Community Assessment Project 29 EMPLOYMENT EMPLOYMENT & WORKFORCE 30Source: NWCCOG/CAST Community Assessment Project Working from home has continued since COVID. The 2021 NWCCOG Mountain Migration found about 50% of households had someone working from home. Among 2023 survey respondents today that figure is about 58%. EMPLOYMENT & WORKFORCE RESPONSES FROM RECENT 2ND HOME BUYERS (WITHIN LAST 5 YEARS) 31Source: NWCCOG/CAST Community Assessment Project 1% 19% 25% 55% Income Profile of New Purchasers Under $100,00 $100,000-$199,999 $200,000-$299,999 $300,000 or more N= 161 Responses EMPLOYMENT & WORKFORCE RESPONSES FROM RECENT 2ND HOME BUYERS (WITHIN LAST 5 YEARS) 32Source: NWCCOG/CAST Community Assessment Project Weeks of the Use of the Second Home by New Resident with Household Income Over $300,000 Seasonal Use for Family 19 Weeks (36%) Vacation Rental (Note - 52% do not STR their unit)11 Weeks (21%) Vacant 22 Weeks (43%) Total 52 Weeks (100%) 33 TOURISM TOPICS TOURISM TOPICS A SEQUENCE OF QUESTIONS DESIGNED TO QUANTIFY RESPONDENT OPINIONS 34Source: NWCCOG/CAST Community Assessment Project About half of Resident Renters and Owners agree that the area is overcrowded. Second homeowners are less likely to feel this way (one in three). We believe crowding concerns have diminished post COVID. TOURISM TOPICS A SEQUENCE OF QUESTIONS DESIGNED TO QUANTIFY RESPONDENT OPINIONS 35Source: NWCCOG/CAST Community Assessment Project TOURISM TOPICS A SEQUENCE OF QUESTIONS DESIGNED TO QUANTIFY RESPONDENT OPINIONS 36Source: NWCCOG/CAST Community Assessment Project TOURISM TOPICS A SEQUENCE OF QUESTIONS DESIGNED TO QUANTIFY RESPONDENT OPINIONS 37Source: NWCCOG/CAST Community Assessment Project Most cohorts support diverting existing funding from marketing efforts towards community -based priorities, with those that support such measure favoring 25-50% diversion of funding. This is a cautionary finding for traditional marketing organizations. 38 QUALITY OF LIFE QUALITY OF LIFE 29 FACTORS RATED 39Source: NWCCOG/CAST Community Assessment Project SEGMENT CATEGORIES TOP 10 40 Categories Important to All Access to outdoor activities and experiences beyond snowsports Easy access to trails Sense of safety and security Emergency services / response time Availability of high-speed internet Quality and adequacy of grocery stores Quality (sound) infrastructure (sidewalks, traffic signals/signs, paving, sewer, water quality, etc.) Categories Important to Two Sense of community Categories Important to One Small town atmosphere Traffic congestion Access to snowsports opportunities Variety of restaurants Quality of recreation facilities and programs Availability and cost of housing Cost of living Own - use as primary residence Own - use as secondary residence Rent Source: NWCCOG/CAST Community Assessment Project ASPECTS WITH BROAD SUPPORT 41 Own - use as primary residence Own - use as secondary residence Rent Categories Important to ALL Categories Important to Two Sense of community Categories Important to One Small town atmosphere Traffic congestion Access to snowsports opportunities Variety of restaurants Quality of recreation facilities and programs Availability and cost of housing Cost of living Access to outdoor activities and experiences beyond snowsports Easy access to trails Sense of safety and security Emergency services / response time Availability of high-speed internet Quality and adequacy of grocery stores Quality (sound) infrastructure Source: NWCCOG/CAST Community Assessment Project CATEGORIES SPECIFIC TO OWNERS 42 Categories Important to All Three Access to outdoor activities and experiences beyond snowsports Easy access to trails Sense of safety and security Emergency services / response time Availability of high-speed internet Quality and adequacy of grocery stores Quality (sound) infrastructure (sidewalks, traffic signals/signs, paving, sewer, water quality, etc.) Categories Important to Two Sense of community Categories Important to One Category Small town atmosphere Traffic congestion Access to snowsports opportunities Variety of restaurants Quality of recreation facilities and programs Availability and cost of housing Cost of living Own - use as primary residence Own - use as secondary residence Rent Source: NWCCOG/CAST Community Assessment Project CATEGORIES SPECIFIC TO SECOND HOMEOWNERS 43 Categories Important to All Three Access to outdoor activities and experiences beyond snowsports Easy access to trails Sense of safety and security Emergency services / response time Availability of high-speed internet Quality and adequacy of grocery stores Quality (sound) infrastructure (sidewalks, traffic signals/signs, paving, sewer, water quality, etc.) Categories Important to Two Sense of community Categories Important to One Category Small town atmosphere Traffic congestion Access to snowsports opportunities Variety of restaurants Quality of recreation facilities and programs Availability and cost of housing Cost of living Own - use as primary residence Own - use as secondary residence Rent Source: NWCCOG/CAST Community Assessment Project CATEGORIES SPECIFIC TO RENTERS 44 Categories Important to All Three Access to outdoor activities and experiences beyond snowsports Easy access to trails Sense of safety and security Emergency services / response time Availability of high-speed internet Quality and adequacy of grocery stores Quality (sound) infrastructure (sidewalks, traffic signals/signs, paving, sewer, water quality, etc.) Categories Important to Two Sense of community Categories Important to One Category Small town atmosphere Traffic congestion Access to snowsports opportunities Variety of restaurants Quality of recreation facilities and programs Availability and cost of housing Cost of living Own - use as primary residence Own - use as secondary residence Rent Source: NWCCOG/CAST Community Assessment Project 45 CONTINUUM THE INITIAL PREMISE 46 Tourism destinations are undergoing a shift towards becoming more resident-focused, albeit to varying degrees and different segments of the population perceive this transition differently. The continuum serves as a valuable resource for communities, aiding them in understanding the diverse range of perspectives surrounding this transition and to better manage change that benefits the entire community. Source: NWCCOG/CAST Community Assessment Project THE CONTINUUM 1.Identifies where a community is tourism- and resident-focused based on the members of that community 2.Identifies gaps in policymakers’ expectations / perceptions of the community consensus 3.Identifies the community’s target state on the continuum, by cohort and characteristic 4.Creates KPIs based on Start, Work, and Finish 47Source: NWCCOG/CAST Community Assessment Project 5 COMMUNITY’S ASSESSMENT COMMUNITY’S TARGET WORK BALANCED 4 3 2 1 0 -1 -2 -3 -4 -5 POLICYMAKERS’ EXPECTATION Equal Balance “Using the scale below, how would you characterize your community between tourism-focused and resident-focused at the present time?” “From the point of view of you and your household, using the same scale, where would you like the community to be in the future?” 18%20% 62% 46%42% 12% CONTINUUM 48 Current Assessment Future Assessment Source: NWCCOG/CAST Community Assessment Project Equal Balance “Using the scale below, how would you characterize your community between tourism-focused and resident-focused at the present time?” “From the point of view of you and your household, using the same scale, where would you like the community to be in the future?” 18% 20% 62% 46% 42% 12% CONTINUUM 49 Current Assessment Future Assessment Source: NWCCOG/CAST Community Assessment Project CONTINUUM DETAIL 50 Current Assessment “Using the scale below, how would you characterize your community between tourism -focused and resident-focused at the present time?” 18%62%20% Tourism focused 4 3 2 1 Equal balance -1 -2 -3 -4 Resident focused 15% 9% 14%15% 9% 20% 6%5%3%3%2% Source: NWCCOG/CAST Community Assessment Project CONTINUUM DETAIL 51 Current Assessment “Using the scale below, how would you characterize your community between tourism -focused and resident-focused at the present time?” 18%62%20% Tourism focused 4 3 2 1 Equal balance -1 -2 -3 -4 Resident focused 15% 9% 14%15% 9% 20% 6%5%3%3%2% Source: NWCCOG/CAST Community Assessment Project CONTINUUM DETAIL 52 Future Assessment “From the point of view of you and your household, using the same scale, where would you like the community to be in the future?” 46%12%42% Tourism focused 4 3 2 1 Equal balance -1 -2 -3 -4 Resident focused 1%1%2%4%4% 42% 14%14% 8%4%7% 15% 9% 14%15% 9% 20% 6%5%3%3%2% Source: NWCCOG/CAST Community Assessment Project CONTINUUM DETAIL 53 Future Assessment “From the point of view of you and your household, using the same scale, where would you like the community to be in the future?” 46%12% Tourism focused 4 3 2 1 Equal balance -1 -2 -3 -4 Resident focused 1%1%2%4%4% 42% 14%14% 8%4%7% 15% 9% 14%15% 9% 20% 6%5%3%3%2% The “Departure Gap”  Source: NWCCOG/CAST Community Assessment Project CONTINUUM DETAIL 54 Future Assessment “From the point of view of you and your household, using the same scale, where would you like the community to be in the future?” 46%12% Tourism focused 4 3 2 1 Equal balance -1 -2 -3 -4 Resident focused 1%1%2%4%4% 42% 14%14% 8%4%7% 15% 9% 14%15% 9% 20% 6%5%3%3%2% 42% would like to see an equal balance in the future. Source: NWCCOG/CAST Community Assessment Project 55 Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. Average rating on a scale from:to CONTINUUM CROSSTABS How does the continuum look by: •County •Resident Type (Homeowner vs. Renter) •Years in the Community •Role in Governance Source: NWCCOG/CAST Community Assessment Project 57 Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. Average rating on a scale from: -5-4-3-2-1012345 By County of Distribution Routt 1.9 -1.1 (-3.0) Grand 1.8 -0.6 (-2.4) Pitkin 1.7 -0.9 (-2.6) Summit 1.5 -0.4 (-1.9) Other / Unknown CO County (Open Link)1.4 -1.3 (-2.7) Eagle 1.0 -1.1 (-2.1) *Sorted in descending by the average current assessement. to Sorted ascending (less tourism- focused to more tourism focused) by the current assessment CONTINUUM CROSSTABS BY COUNTY BY RESIDENTTYPE BY YEARS IN THE COMMUNITY Source: NWCCOG/CAST Community Assessment Project 58 -5-4-3-2-1012345 By County of Distribution Routt 1.9 -1.1 (-3.0) Grand 1.8 -0.6 (-2.4) Pitkin 1.7 -0.9 (-2.6) Summit 1.5 -0.4 (-1.9) Other / Unknown CO County (Open Link)1.4 -1.3 (-2.7) Eagle 1.0 -1.1 (-2.1) *Sorted in descending by the average current assessement. Routt County currently ranks as the most tourism- focused! CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. Average rating on a scale from:to Source: NWCCOG/CAST Community Assessment Project 59 -5-4-3-2-1012345 By County of Distribution Routt 1.9 -1.1 (-3.0) Grand 1.8 -0.6 (-2.4) Pitkin 1.7 -0.9 (-2.6) Summit 1.5 -0.4 (-1.9) Other / Unknown CO County (Open Link)1.4 -1.3 (-2.7) Eagle 1.0 -1.1 (-2.1) *Sorted in descending by the average current assessement. CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY …and the broadest differential (-3.0). Routt respondents want change. Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. Average rating on a scale from:to Source: NWCCOG/CAST Community Assessment Project 60 CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. toAverage rating on a scale from: Source: NWCCOG/CAST Community Assessment Project 61 CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Renters want change. Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. toAverage rating on a scale from: Source: NWCCOG/CAST Community Assessment Project 62 CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Whereas second homeowners that STR are content with the status quo. Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. toAverage rating on a scale from: Source: NWCCOG/CAST Community Assessment Project 63 CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. toAverage rating on a scale from: Source: NWCCOG/CAST Community Assessment Project 64 CONTINUUM CROSSTABS BY GOVERNANCE BY RESIDENT TYPE BY YEARS IN THE COMMUNITY … Source: NWCCOG/CAST Community Assessment Project 65 CONTINUUM CROSSTABS BY COUNTY BY RESIDENT TYPE BY YEARS IN THE COMMUNITY Excepting newcomers (<1 year), the degree to which people rate communities as tourism-focused and the degree of change desired tends to increase with time in the community. Q: Using the scale below, how would you characterize your community between tourism-focused and resident-focused … ... in the future?...at the present time?vs. toAverage rating on a scale from: Source: NWCCOG/CAST Community Assessment Project SECONDARY PERFORMANCE INDICATORS Establishes a series of key or secondary performance indicators: •Current Continuum position as a value •Future Continuum positions as a target •Departure Gap as work to be accomplished 66Source: NWCCOG/CAST Community Assessment Project COMMUNITY & DESTINATION CHALLENGES 67Source: NWCCOG/CAST Community Assessment Project ROOM RATES PEAKED & STABILIZING 68 $544.96 $0.00 $100.00 $200.00 $300.00 $400.00 $500.00 $600.00 -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% Absolute Avg Daily Rate: 3 Month Moving Avg January 2019 Sept 2024 Source: NWCCOG/CAST Community Assessment Project A LITTLE CONTEXT MEASURING AGAINST ALL-TIME HIGHS 69 -4.7% 61.1% 61.9% -35.0% -20.0% -5.0% 10.0% 25.0% 40.0% 55.0% 70.0% Average Daily Rate Gain / Loss in Mountain Communities 12MMA vs 2019/20 12 MMA Occup 12 MMA to 2019 ADR 12 MMA to 2019 RevPAR 12 MMA to 2019 Source: NWCCOG/CAST Community Assessment Project COMMUNITY & DESTINATION CHALLENGES 70 Many community challenges are two-dimensional, one side for an issue and another side opposing an issue. Using the continuum can help frame a more nuanced discussion of the issue and open the door for possible solutions. For More Housing Against More Housing Properly Framed questions can use the dynamic of the continuum to find a range of nuanced positions. Source: NWCCOG/CAST Community Assessment Project COMMUNITY & DESTINATION CHALLENGES 71 The Continuum provides data that represents a variety of perspectives that can’t be drowned out by vocal community elements. It can establish legitimacy for a variety of perspectives. Resort Perspective Community Perspective The Continuum tool allows for various perspectives that engage community interest and creativity in finding solutions. COMMUNITY CAPACITY Trails, Parking, Housing, Water, etc. Source: NWCCOG/CAST Community Assessment Project COMMUNITY & DESTINATION CHALLENGES Insights Collective - New Tools and New Insights to help communities •Continuum •Think Tank Process •Scenario Planning 72 Community/Destination Issues/Concerns (Disequilibrium) Continuum Measurement /Analysis/KPI Insights Collective Think Tank Process Insights Collective Scenario Planning Report Implementation/ Destination Community Balance/Equilibrium Source: NWCCOG/CAST Community Assessment Project VALIDATING CONTINUUM THE SOLID FOUNDATION BUILT BY THE COMMUNITY ASSESSMENT PROJECT •Identifies the most important quality of life characteristics for a wide number of cohorts Identifies whether QoL is improving or declining •Measures concern about declines, if any •Identifies & quantifies: •a current location on Continuum •desired location on Continuum •a gap between current and desired state (“departure gap”) •Compares those quantified values between cohorts •Creates a new way of thinking about change in destination •Generates quantitative values for qualitative characteristics 73Source: NWCCOG/CAST Community Assessment Project 74 Barb Taylor Carpender | Founder | Taylored Alliance btc@tayloredalliances.com – (303) 808-7963 Chris Cares | Founder & Managing Director | RRC Associates Chris@rrcassociates.com – (720) 346-4572 Tom Foley | Senior VP Business Intelligence | Inntopia tfoley@inntopia.com – (760) 880-1825 Ralf Garrison | Principal | The Advisory Group of Denver, Inc. ralf@ralfgarrison.com – (303) 929-2122 Brian London | Owner | London Tourism Publications (904) 402-1738 Carl Ribaudo | President & Chief Strategist | SMG carl@smgonline.net – (530) 957-5299 Susan Rubin-Stewart srubinstew@outlook.com – (970) 333-0075 Jesse True | VP Marketing & Skier Services | Arapahoe Basin Ski Area Jesset@a -basin.net – (970) 513-5767 Please contact any of the INSIGHT COLLECTIVE members with additional thoughts & questions!