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HomeMy WebLinkAbout03. Vail_Lodging_Pulse_Survey_-2Vail Winter Lodging Pulse Survey Reports Create your own Jotform Report - It’s free Create your own Report Vail Winter Lodging Pulse Survey Lodging type? 35 Responses 0 5 10 15 20 Vacation Renta… Hotel/Resort H… Lodge/Inn/B&B Other 18 51% 14 40% 2 6% 1 3% Have cancellations increased in the past 7-10 days? 35 Responses 0 5 10 15 Slight increase Signicant incr… Moderate incre… No change Not sure 13 37% 9 26% 8 23% 4 11% 1 3% Reports Create your own Jotform Report - It’s free Create your own Report Vail Winter Lodging Pulse Survey Where are cancellations concentrated? 35 Responses 0-7 days before arrival 8-21 days 22-45 days No clear pattern 0-7 days before arrival46% 16 8-21 days34% 12 22-45 days11% 4 No clear pattern9% 3 Top stated reasons for cancellations? 35 Responses Low snow / snow conditions Flexible plans / changed travel dates Illness and injury. For low snow issues, guests are rebooking to dierent dates this… Combination of Snow and "health related" w / snow conditions91%32 Flexible plans / chan3% 1 Illness and injury. F3% 1 Combination of Sn3%1 Reports Create your own Jotform Report - It’s free Create your own Report Vail Winter Lodging Pulse Survey Are cancelled guests rebooking Vail for later dates? 35 Responses Sometimes Rarely Not sure Often Sometimes49% 17 Rarely23% 8 Not sure17% 6 Often11% 4 If yes, what dates? 16 Responses- 19 Empty Data Responses March 3 February and March 2 February/March 2 this ski season - just pushing back 1 Feb 1 Later in the Winter, February/March 1 Varies 1 moving them to dates for this winter season 1 Other entries 4 Reports Create your own Jotform Report - It’s free Create your own Report Vail Winter Lodging Pulse Survey Reservation pace for the next 30 days compared to last year: 35 Responses Down 1-10%Down 11-25%Ahead Down 25%+Not sure Down 1-10%46% 16 Down 11-25%29% 10 Ahead14% 5 Down 25%+6% 2 Not sure6% 2 Reservation pace for 31-90 days compared to last year 34 Responses- 1 Empty Ahead Down 1-10%Down 11-25% Ahead38% 13 Down 1-10%35% 12 Down 11-25%26% 9 Reports Create your own Jotform Report - It’s free Create your own Report Vail Winter Lodging Pulse Survey What support would help most right now? 79 Responses Non-ski itineraries / event content to share with guests Clear, factual conditions messaging (snow, terrain, activities)Real time updates to combat misinformation Demand-driving promotions / campaign amplication snow-making capabilities and forecast terrain opening based on capability Tell Vail Resort to get the snow guns going and make snow. It's a pathetic performance.make it snow...LOL Non-ski itineraries / event content to share with guests30% 24 Clear, factual conditions messaging (snow, terrain, activities)29% 23 Real time updates to combat misinformation20% 16 Demand-driving promotions / campaign amplication16% 13 snow-making capabilities and forecast terrain opening based on capa1% 1 Tell Vail Resort to get the snow guns going and make snow. It's a path1%1 make it snow...LOL1%1 Reports Create your own Jotform Report - It’s free Create your own Report Thank You! Vail Winter Lodging Pulse Survey Reports Create your own Jotform Report - It’s free Create your own Report