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HomeMy WebLinkAbout2026-02-17 Town Council Afternoon Meeting Agenda and Supporting Documentation1.Site Visit to Timber Ridge Building A (12:00pm) 2.Call to Order (1:30pm) 3.Joint Meeting with the Vail Local Housing Authority (1:30pm) 3.1 Joint Meeting with VLHA (60 min.) 4.Presentation/Discussion (2:30pm) 4.1 Gerald R. Ford Amphitheater Improvements Update (2:30pm) 30 min. Listen to presentation and provide feedback. Presenter(s): Mike Imhof, President, Vail Valley Foundation and Dave Dressman, VP, Sales & Gerald R. Ford Amphitheater Event Director Background: Update on the Gerald Ford Amphitheater. 4.2 Vail Sponsorship Opportunities (3:00pm)60 min. Listen to presentation and provide feedback. Presenter(s): Kathleen Halloran, Deputy Town Manager and Kyle Canter, COO, The Superlative Group, Inc. Background: At Council’s direction, the town issued an RFP in December 2024 and selected an experienced consultant to pursue sponsorship and naming rights opportunities with a purpose of supporting additional capital improvements at Dobson Arena. Superlative Group will present Presenting Rights and Digital Network (kiosk) opportunities for Council’s consideration. 5.DRB/PEC (4:00pm) VAIL TOWN COUNCIL MEETING Afternoon Session Agenda Vail Town Council Chambers and virtually by Zoom. Zoom meeting link: https://vail.zoom.us/webinar/register/WN_QVNx3rTaRZ-sydvuDn2JFw 12:00 PM February 17, 2026 Notes: Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will consider an item. Memo_2026 Housing Strategies_SemiAnnualUpdate.pdf 2026 Semi Annual Update - AtomicVLHA_SemiFinal.pdf TOV and GRFA.pdf 260217 Sponsorships.docx The Superlative Group_Vail Presentation2.13.pdf The Superlative Group_Vail Digital Network Presentation 2.13.pdf 1 5.1 DRB/PEC Update (5 min.) 6.Information Update (4:05pm) 6.1 January 12, 2026 AIPP Meeting Minutes 6.2 January 13, 2026 VLHA Meeting Minutes 7.Matters from Mayor, Council, Town Manager and Committee Reports (4:05pm) 7.1 Mayor, Council, and Committee Reports (15 min.) 7.2 Town Manager Report (5 min.) 7.3 Council Matters and Status Update 8.Executive Session (4:25pm) (60 min.) Executive Session pursuant to: C.R.S. § 24-6-402(4)(b) to hold a conference with the Town Attorney, to receive legal advice on specific legal questions; and C.R.S. § 24-6-402(4)(e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations and instruct negotiators on the topic 1. Gerald R. Ford Amphitheater Lease with Vail Valley Foundation; 2. West Lionshead Pre-development Agreement; 3. Operating Agreement with Vail Recreation District for Dobson Arena; AND C.R.S. §24-6-402(4)(b) - to hold a conference with the Town Attorney, to receive legal advice on specific legal questions; C.R.S. §24-6-402(4)(a) - to consider the purchase, acquisition, lease, transfer or sale of real, personal or other property; and C.R.S. §24-6-402(4)(e) - to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators on topic of a potential real property acquisition. 9.Recess 5:25pm (estimate) DRB Results 2-4-26.pdf January 12, 2026 Minutes.pdf 2026-01-13_VLHA_Meeting_Minutes.pdf TM Report 21726.pdf 260217 Matters.docx Future Topics.docx Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vail.gov. All Town Council meetings will be streamed live by High Five Access Media and available for public viewing as the meeting is happening. The meeting videos are also posted to High Five Access Media website the week following meeting day, www.highfivemedia.org. Please call 970-479-2460 for additional information. Sign language interpretation is available upon request with 48 hour notification dial 711. 2 AGENDA ITEM NO. 3.1 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Robyn Smith, Housing ITEM TYPE:Main Agenda AGENDA SECTION:Joint Meeting with the Vail Local Housing Authority (1:30pm) SUBJECT:Joint Meeting with VLHA (60 min.) SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: Memo_2026 Housing Strategies_SemiAnnualUpdate.pdf 2026 Semi Annual Update - AtomicVLHA_SemiFinal.pdf 3 Memorandum Page 1 of 8 To: Vail Town Council From: Jason Dietz, Housing Director Vail Local Housing Authority Robyn Smith, Senior Housing Coordinator Date: February 12, 2026 Subject: 2026 Housing Strategies & Semi-Annual Update | Joint Session with Council I. PURPOSE The purpose of this agenda item is to update Council on housing results delivered since the last update, provide a brief presentation on housing needs and strategies for 2026, and facilitate productive discussion. To keep the joint session focused and avoid repetition, this memo serves as a concise summary and reference to materials already familiar to Council—including the 2026 Housing Strategies shared during the January 19–20 Strategic Planning Retreat, 2024–2025 results, existing roles and responsibilities, and guiding documents and frameworks —for additional detail and background review. II. 2026 HOUSING STRATEGIES Create a Strong Community Through a Continuum of Housing The VLHA and the Town of Vail Housing Department exist to create a continuum of deed -restricted homes — taking many forms, for all phases of life — because our people are the secret ingredient to Vail’s world-class sauce. Our mission directly supports Town Council’s priority to strengthen community by expanding affordable housing opportunities — ensuring current and future generations can live, work, and thrive in Vail. By advancing a continuum of housing, the Town can counter rising housing costs, stabilize population loss, sustain the local workforce and economy, enhance quality of life, and preserve Vail’s long-term vitality — now, and in perpetuity. A. Redevelop Policy, Data, & Decision-Making Infrastructure. Intentionally align housing policy, code, and land use with modern business intelligence, analytics, user-centered interfaces, and AI-enabled workfiows so the Town’s housing systems operate as one. Working in tandem, these tools and frameworks connect the means and methods of housing delivery directly to the outcomes the community expects—supporting innovation, excellent customer service, strong compliance, and consistent and predictable results by design. • Align housing policy, zoning, and land use through the Title 12 rewrite, including streamlined entitlements for deed-restricted housing consistent with DOLA and Prop 123 requirements, implementation of the West Vail Master Plan, and employee housing mitigation requirements designed to produce desired results. • Deliver clear, reliable reporting and analytics for staff, the VLHA, and Town Council to support timely, data-informed decisions. 4 Page 2 of 8 • Track the full lifecycle of deed-restricted homes—including resale, appreciation, default, foreclosure, and compliance outcomes—to ensure accountability and optimize policy. • Modernize compliance, lottery, and deed-restriction workfiows through a comprehensive housing database that improves consistency, transparency, and customer service. • Evolve enforcement tools and processes, including evaluation of civil penalties and administrative hearings, to support fair, efficient, and predictable compliance. • Leverage data and AI-enhanced tools to improve internal workfiows, resident services, and program design while reducing friction and administrative burden. • Refresh long-range planning goals, including a deflned target stabilized resident population, and updated inputs to the 2027 Housing Strategic Plan. B. Create a Financial Catalyst for Affordable Homes. Activate the flnancial strength and acumen of the Vail Valley to design, test, and scale market-compatible flnancial tools that lower the cost of ownership of deed-restricted homes and expand housing options across the continuum. By exploring the viability of a purpose-built 501(c)(3), a strategic partnership with a compatible organization, or impact investors aligned with the housing mission, the Catalyst enables faster iteration, disciplined risk management, and scalable impact beyond traditional municipal and market constraints. • De-risk investment opportunities to unlock lower-interest, market-compatible flnancing, using data, underwriting discipline, and deed-restriction tools (guarantees, ROFR, right to redeem). • Scale proven affordability partnerships, including Habitat for Humanity at Timber Ridge and Habitat-style mortgage buy-downs across AMI levels. • Build revolving, durable capital sources to supplement existing sales-tax and capital-fund allocations. • Advance the EHU Exchange Program and EHU Credit Program as a complementary affordability and capital-efficiency tool. • Explore alternative low-interest loan products beyond Fannie/Freddie to expand access and reduce long-term housing costs. • Evaluate lodging and STR-based revenue options, informed by legal constraints, ballot history, and stakeholder engagement. C. Support Development Projects & Partnerships. Focus on delivering housing by actively advancing priority projects, securing strategic sites, and partnering with public and private developers to move homes from concept to completion. This initiative positions the Town as a coordinated, capable facilitator—aligning land, capital, policy, and infrastructure to accelerate delivery of deed-restricted and workforce housing while reducing friction for development partners. • Deliver priority Town-led housing projects, including Timber Ridge Village, Southface, and the East Vail CDOT parcel. • Position the Town to partner or lead State Land Board Phase I development or other, advancing the continuum of housing opportunities. • Advance land banking and redevelopment readiness, including positioning for acquisition of strategic parcels. • Actively facilitate private-sector housing development by coordinating approvals, infrastructure, and policy alignment. 5 Page 3 of 8 • Support major mixed-use and workforce housing partnerships, including West Lionshead (Vail Resorts / East West), Cascade Village, Lunar Vail, Highline, and West Vail Commercial. • Reduce development friction through coordinated Town support, ensuring projects move predictably from entitlement to delivery. III. 2024 - 2025 RESULTS A. Vail InDEED Program — 2025 Performance The Vail InDEED program continues to be impacted by the rise in interest rates and the decline in inventory. • Total number of deed-restrictions purchased | 178 • Total Housing Investments to date | $13,604,118 • Total number of deed-restrictions acquired in 2025 | 2 • Cost per deed-restriction | $73,397 • Cost per square foot | $87 • Cost per bedroom | $45,680 • The Vail InDEED fund remains adequately appropriated at approximately | $4M B. Funding and Financial Tools Work in 2025 focused on strengthening predictable flnancial tools for both development and deed - restriction acquisition. • Ballot Initiative 2A – a 6% STR excise tax as dedicated funding source for housing – failed by 32 votes. • Vail Home Partners deployed as the Town’s non-proflt corporation serving as the flnancing and ownership vehicle for Southface • $3.75m Eagle County contribution for additional Habitat for Humanity units at TR2.0 • InDEED x Good Deeds joint investment in Pitkin Creek buy down • Sponsored a place-based impact investing seminar for Impact Finance Center C. Project Pipeline Progress The major housing pipeline continues to shape the supply trajectory through multiple development and redevelopment opportunities: • Timber Ridge Village Apartments — under construction, First Closings tracking for January 2026 • Southface | Under construction • East Vail CDOT Parcel | Acquired and in process for platting and re-zoning. D. Initiatives and Policy Modernization Progress continued on key initiatives intended to support the Town’s long-term housing goals. • Zoning Applied: Community Housing Zone District and West Vail Multifamily Overlay District applied to (2) private properties. • Advancement of EHU Exchange Program improvements • Eagle County Housing Needs Assessment published IV. ESTABLISHED ROLES & RESPONSIBILITIES 6 Page 4 of 8 The roles and responsibilities of the Vail Town Council, the Vail Local Housing Authority, and the Town of Vail’s Housing Department staff are uniquely different when it comes to achieving the Town’s vision and adopted housing goal. In summary, the roles and responsibilities are: Vail Town Council | policy and flnal decision maker. Vail Local Housing Authority | technical adviser and consultant Housing Department | administration and implementation The Vail Town Council shall be the flnal decision maker on these important policy matters. The Housing Authority’s role, as a commission appointed by the Vail Town Council, and further authorized by the State of Colorado (C.R.S. 29-4-209), among other matters, is to consult and advise the Vail Town Council on housing-related matters including forwarding recommendations on each of, or all the following topics: • housing policy • implementation strategy • land use regulation • negotiation strategy • program administration • funding options • project management • flnancing alternatives The Housing Department works at the direction of the Vail Town Council and Town Administration to administrate and implement the policies and objectives of the Vail Town Council. The table below highlights the varying roles and responsibilities: Vail Town Council Vail Local Housing Authority Vail Housing Department • Set policy • Direct staff • Establish priorities • Authorize funding • Incur debt • Acquire property • Identify critical actions • Adopt budgets • Forward recommendations • Lead special projects • Oversee programs • Conduct research • Commission reports and studies • Advise decision makers • Issue debt free of TABOR • Propose Initiatives • Administer programs • Manage projects • Verify code compliance • Implement day-to-day operations • Oversee budgets • Staff boards V. GUIDING DOCUMENTS & FRAMEWORKS A. Vail Housing 2027 Principles Reference link: Vail Housing 2027 The long-standing foundation for housing work remains grounded in three elements which continue to structure the Town’s strategic approach to housing: 1. A clear goal – expanding the supply of resident-occupied deed-restricted homes. 2. Adequate and stable means – ensuring predictable funding and flnancial tools. 7 Page 5 of 8 3. An empowered method – maintaining proactive, nimble decision making that accelerates delivery of homes. B. 2024 Housing Policy Statements (“Housing Commandments”) Reference link: 2024 Housing Policies The 2024 Housing Policy Statements adopted by Town Council via Resolution 13, 2024 continue to anchor all housing work and guide priority setting. Those policy statements are included here in their entirety: 1. Housing IS Infrastructure - Deed-restricted homes are critical infrastructure in Vail. 2. Housing Partners – We use public/private partnerships and actively pursue local and regional solutions to increase the supply of deed- restricted homes. 3. Private Sector Importance – We foster a proactive and solutions- oriented environment that promotes private sector investment to create deed-restricted homes. 4. Leverage Financial Strength – We take an entrepreneurial approach and use our flnancial strength and acumen to acquire deed-restrictions. 5. Breakdown Barriers – We align our land use regulations, building and energy conservation codes, and administrative procedures to achieve our vision and housing goal, and development applications are thoroughly, timely and efficiently reviewed….getting to “yes” is our shared objective. 6. Funding Creates Deed-Restrictions – We pursue a predictable, consistent, and reliable sources of funding to obtain deed-restrictions and maintain the Town’s housing programs, including grants, low interest loans, tax exempt bonds, and similar sources of municipal flnancing. We do this in partnership with the Vail Local Housing Authority to capitalize on the debt capacity of the Authority and minimize the Town’s exposure to flnancial risk. 7. People Promote Community – We ensure opportunity and access to the Town’s housing programs and initiatives through a clear, equitable, and easy to administer process for housing selection. 8. No Net Loss - No net loss of resident-occupied, deed-restrictions. 9. Keep Up With Demand - New development, both residential and commercial, is obligated to mitigate its incremental impact on the demand for resident-occupied, deed-restricted homes. Payment in lieu may be needed at times, is but the least preferred method of mitigation. 10. Deed-restrictions Beneflt Vail Businesses – Preference to leasing and ownership of deed-restricted homes is granted to employees and employers of businesses located within the municipal boundaries of the Town of Vail. 11. Full Range of Home Options – We pursue housing solutions that provides for the continuum of housing needs of all residents of the Vail community, including both higher and lower density residential developments for varying area median income wage earners. 12. Funding is Policy – The Vail Town Council will fund housing opportunities and solutions as deed-restricted homes are an investment in the greater Vail community. 8 Page 6 of 8 C. VLHA aligns with Housing Department Vision & Mission Reference Links: • VLHA.net • Vail.gov/housing Vision | Resident Housing as Infrastructure “We acknowledge that the acquisition of deed-restrictions on homes for Vail residents is critical to maintaining community. Therefore, we ensure an adequate supply and availability of homes for residents and recognize housing as infrastructure in the Town of Vail; a community support system not unlike roads, bridges, water and sewer systems, fire, police, and other services of the municipal government.” Mission | Deed-Restrictions – we make, manage, measure them. The Housing Department exists to advocate and advance the Town’s vision as the leader amongst mountain resort communities in ensuring the availability of homes for year-round Vail residents. We preserve and protect existing and future homes for resident occupancy by acquiring deed-restrictions obtained through public/private partnerships, strategic initiatives, regulatory obligations, innovative programs and collaboration within the community and the region. D. Vail Town Council Strategic Priorities 2024 Reference Links: • Town Council Strategic Plan Landing Page • Town Council 5-Year Strategic Plan adopted 2024 • Town of Vail Strategic Plan Dashboard The Vail Town Council adopted its 5-Year Strategic Plan on May 7, 2024, to create real and meaningful results for our residents, businesses, and guests. It addresses the most important issues identifled in surveys, plans and community conversations and provides a framework to align both human and flnancial resources to address our community’s most important issues. Those priorities are included below in their entirety: 1. Create a strong community and create affordable housing opportunities With ever increasing housing costs causing a lack of opportunity for employees working in Vail to make a home in Vail, or even within 30 to 40 miles of Vail, the sustainability of our economy 9 Page 7 of 8 and community are threatened. This has resulted in a net loss of population for both the Town of Vail and Eagle County as a whole. Although a pioneering spirit has always been required to call Vail home, without a continuum of new housing and business opportunities in Vail the next generation of residents, community leaders, and business owners may not be readily present in the future. 2. Support our Workforce Given the high cost of living in the Vail Valley, retaining employees, and creating a succession of business and community leaders is threatened. Maintaining a high level of customer service to support Vail’s vision requires creating a succession of business leaders and retaining high performing and experienced employees in the community. 3. Provide an Authentic Vail Experience Vail’s vision of being the premier mountain resort community despite a trend towards homogeneity in the ski industry will be achieved by creating programming and events authentic to Vail’s pioneering and entrepreneurial spirit. We are a community that celebrates the sport of skiing and mountain town living. 4. Transportation The increasing number of commuters traveling to and from Vail for business and pleasure impacts public safety, generates an expensive need for parking, reduces the guest experience by causing parking on the Frontage Roads, and contributes to carbon emissions. 5. Environmental Sustainability Our sensitive alpine environment supports our economy, and the Town must continue to be a responsible steward of our sensitive natural resources and should continue to be a leader in environmental sustainability for mountain resort communities across the world. E. Eagle County Housing Needs Assessment Reference Link: 2025 Eagle County Regional Housing Needs Assessment The Eagle County Regional Housing Needs Assessment (April 2025) concludes that housing affordability and availability have reached a structural crisis driven by tourism demand, second - home ownership, wage–housing mismatches, and constrained supply, with impacts now extending county wide, and likely beyond the geographical scope of the area studied. Over the next 10 years, the study projects a countywide housing need of 6,375 units, consisting of 2,638 units to ‘catch up’ and address the existing shortage and 3,736 additional units to keep up with employment growth and retirements. If every one of the approximately 1,337 units identifled in the county-wide housing development pipeline is delivered, the net need would be reduced to 5,038 units. For Vail speciflcally, the appendices show a total 10-year housing need of 1,182 units, broken into 480 units of existing shortage and 703 units of projected future need. The approximately 570 units currently under construction at Timber Ridge and Southface are already counted as existing - the net need of 1,182 units will not be reduced upon completion. 10 Page 8 of 8 Key takeaways: 1. Vail alone accounts for ~1,180 units of need over the next decade. 2. Market-rate housing does not meaningfully serve households below ~ 200% AMI. Households below this threshold generally require some form of housing subsidy or are pushed to accept unsustainable cost burdens - or displacement. 3. Over 80% of housing need in Vail and Eagle County is at or below 160% AMI. 4. Existing shortage is nearly half the problem. Of Vail’s ~1,180-unit need, ~480 units refiect current under-housing, meaning people are already doubled-up, cost burdened, displaced, or commuting long distances. 5. Employment-driven demand continues to outpace housing supply under current conditions. The HNA identifles wage stagnation, job growth, and worker replacement due to retirements as major contributors to housing need, indicating that without sufficient housing delivery, unmet demand persists and compounds over time. 6. Delay has compounding costs—flnancial, social, and political. Every year of under-production exacerbates displacement, and narrows feasible solution space. The most effective unit is the one delivered yesterday. F. EPS Economic and Community Beneflts of Housing Reference Link: “EPS 2025 | Economic and Community Beneflts of Housing” As an update on the EPS’s original 2019 Economic Value & Community Beneflts of Resident Housing Investment – the 2025 document affirms that investing in resident (workforce) housing in the Town of Vail produces outsized economic, environmental, and community returns that far exceed the cost of development. Using a modeled scenario of 100 housing units, it shows how local housing reduces commute times and carbon emissions, fllls critical workforce positions, boosts household spending and sales tax revenue, improves local services and the guest experience, and avoids major downstream costs like structured parking construction and chronic worker turnover. Altogether, these combined beneflts amount to an estimated $663,661 in annual return per housing unit, reinforcing that resident housing is not a subsidy but a high -leverage community investment that stabilizes Vail’s economy, character, and long-term viability. Key takeaways: 1. Resident housing pays for itself many times over: ~$663k annual return per unit when economic value, community beneflts, and avoided costs are combined. 2. Big climate and mobility wins: 100 units eliminate ~39,000 commute hours and reduce ~810 MTCO₂e annually. 3. Stronger economy, better service: More fllled jobs, higher household spending, better guest experience, and more reliable local services. 4. Avoided costs matter: Millions saved by reducing parking construction, worker turnover, training, and lost productivity. VI. ACTION REQUESTED Receive the update, discuss the proposed 2026 housing strategies, and provide policy direction and alignment to guide implementation. 11 2026 Semi-Annual Update on Housing PRESENTATION BY Steve Lindstrom | Chair – VLHA Andrew Knudtsen | Economic & Planning Systems Kristin Kenney Williams | Member – VLHA Jason Dietz | Housing Director 12 Semi Annual Update | 2026 2 VLHA & TOV Housing exist to create a continuum of deed - restricted homes — taking many forms, for all phases of life, to build year-round community — because our people are the secret ingredient to Vail’s world-class sauce. 13 2026 Strategies | What We Are Doing •Redevelop Policy, Data, & Decision-Making Infrastructure •Create a Financial Catalyst for Affordable Homes •Support Development Projects & Partnerships These strategies describe how housing work is being operationalized across policy, capital, and delivery to achieve Council's Priority: Strong Community Semi Annual Update | 2026 3 14 Proof of Progress | Results Since the Last Update •Timber Ridge, Southface, East Vail CDOT •Habitat x ECO x Timber Ridge Partnerships •Progress toward 2027 Housing Goal Semi Annual Update | 2026 4 15 2026 Needs | Request of Council •Support for action •Alignment on outcomes •Exceptional communication Semi Annual Update | 2026 5 16 Why the Work Continues | Persistent Need Semi Annual Update | 2026 6 HOMES 17 Why the Work Continues | Economic & Community Benefits Semi Annual Update | 2026 7 18 ROI on 100 Local Homes | Social Semi Annual Update | 2026 8 19 ROI on 100 Local Homes | Economic Semi Annual Update | 2026 9 20 ROI on 100 Local Homes | Action Semi Annual Update | 2026 10 21 ROI on 100 Local Homes | Environmental Semi Annual Update | 2026 11 Copyright:© Vail Resorts 22 ROI on Vibrancy Semi Annual Update | 2026 12 23 Human Context | Economic & Community Benefits People are — and have always been — Vail’s essential ingredient. Housing is how that ingredient is retained. Semi Annual Update | 2026 13 24 Human Context | Persistent Need For many working residents, housing insecurity is not a temporary condition but a long- term reality … without intervention. Semi Annual Update | 2026 14 25 2026 Means | Our Shared Operating Posture •Entrepreneurial | Willing to test, iterate, and scale solutions— retiring what does not work and doubling down on what does. •Innovative | Applying modern tools, data, and financial approaches to solve today’s housing challenges. •Dynamic | Responsive to market conditions, project realities, and community needs as they evolve. Semi Annual Update | 2026 15 26 Why the Work Continues | Public Mandate for Homes Semi Annual Update | 2026 16 27 Human Context | Public Mandate for Homes The data shows that when basic needs like housing and childcare are met - priorities align around what makes Vail, Vail. Semi Annual Update | 2026 17 28 Why the Work Continues | Displacement Upon sale, approximately 95% of locally owned and occupied non-deed restricted homes convert to second homes or investment properties. This condition is observable and ongoing. Semi Annual Update | 2026 18 29 19Semi Annual Update | 2026 19 Kaizen by Kamiwaza | 2026 30 Human Context | Displacement to Placement Where do we go from here? Align the 2026 priorities with council strategic plan, staff work plans, and VLHA calendar Semi Annual Update | 2026 20 31 AGENDA ITEM NO. 4.1 Item Cover Page DATE:February 17, 2026 TIME:30 min. SUBMITTED BY:Stephanie Bibbens, Town Manager ITEM TYPE:Presentation/Discussion AGENDA SECTION:Presentation/Discussion (2:30pm) SUBJECT:Gerald R. Ford Amphitheater Improvements Update (2:30pm) SUGGESTED ACTION:Listen to presentation and provide feedback. PRESENTER(S):Mike Imhof, President, Vail Valley Foundation and Dave Dressman, VP, Sales & Gerald R. Ford Amphitheater Event Director VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: TOV and GRFA.pdf 32 AND PARTNERS SINCE 1981 33 Dear Vail Town Council, Dear Russ, We look forward to meeting with you during your work session on Tuesday, February 17. Our objective is to cover three topics with you. The first topic is to follow up on our request for an extension to our existing operating and lease agreement for the Gerald R. Ford Amphitheater. The follow page is the official lease extension letter (request) we sent to Russ and Vail Town Council in November 2025. We are investing $20 million in capital improvements for The Amp that will transform this beloved community asset for the next two generations. We are requesting that our operating lease be extended from 2048 (current Term) to 2060 so we can have 30 years past the completion of our current capital improvements which will be completed by June 2028. We also wanted to share with you the exciting progress we have made with our phase one capital improvements which began in October 2025 and will be completed in April 2026 for The AMP and the near-final designs for phases two and three. Congratulations on the new Dobson arena being on-time and on-budget and likely to open by December 2026. This will be an amazing asset for Vail and the Vail Valley. We would like to share with you again our interest in being your preferred partner for live entertainment events within Dobson during the winter season and reinforce the value that VVF can bring to this partnership. Thank you for your time and consideration. Sincerely, Michael Imhof, President, VVF Dave Dressman, Vice President Sales and GRFA, VVF Town of Vail Council Meeting –February 17, 2026 34 November 15, 2025 Town of Vail Mayor & Representatives Town of Vail 75 South Frontage Road Vail, CO 81657 Dear Mayor Coggin, Russ, Kathleen, and Jeremy: Thank you for your ongoing partnership with the Vail Valley Foundation. Since 1987, the VVF has operated the Gerald R. Ford Amphitheater under a long- term lease agreement with the Town of Vail. The lease currently runs through 2038 with the VVF having an automatic right to extend the lease for 10 additional years through 2048. With our efforts underway to dramatically invest in improvements at the Amphitheater, and based on your encouragement during our ongoing discussions, we are writing to formally request an amendment to our existing operating lease agreement to extend the VVF’s lease through December 31, 2060. In the 1980s when the Town of Vail’s efforts to build the Amphitheater had stalled, the VVF raised the funds to construct the venue. Since then, the VVF has exclusively operated the Amphitheater, investing tens of millions of dollars across six significant capital improvement projects, including our current capital campaign to maintain and enhance this incredible asset. Although each previous capital campaign has improved the venue and guest experience, our vision for the Amphitheater’s current capital improvements is by far the most transformational project we have undertaken to date. Under the VVF’s management, vision, and operating prowess, the Amphitheater has become one of Vail’s most important assets, hosting the world's greatest orchestras, dancers, musicians, and comedians, as well as offering a uniquely special gathering place for local events including graduations, celebrations of life, third party rentals, and more. Each of these annually delivers significant economic impact and wide-ranging marketing benefits, and the VVF’s stewardship of this beautiful venue provides priceless experiences and memories for artists, community members, and guests. We believe our request for a lease extension is warranted and well-deserved for several reasons, including but not limited to the following. 1. The VVF has recently embarked on a multi-year, privately funded $20 million venue renovation project that will enhance and improve the Amphitheater for decades to come. The current capital project will greatly benefit our artists, guests, partners, staff, and the Town of Vail, and it is the single largest financial commitment the VVF has ever made to the venue. An immediate lease extension is critical to the VVF’s fundraising efforts. The extension positively communicates to the VVF’s board members, life trustees, grantors, and individual donors that the Town of Vail continues to trust and support the VVF’s leadership of the Amphitheater and demonstrates to our generous constituents that their investments into the venue are well-protected and in the reliable and proven hands of the Vail Valley Foundation. 35 2. Since 1987, the VVF has proven to be an exceptional partner to the Town of Vail, and outstanding operator of the Amphitheater. The Colorado live entertainment landscape is very competitive and over the past 10 years, the VVF’s vision, creativity, and work ethic have led to significant growth at the Amphitheater. The operating season has been extended from three to six months, with the number of annual events growing to nearly 80 per season. The Amphitheater is attracting more world-class artists than ever before, and in 2025, it was ranked best outdoor amphitheater in Colorado in a USA Today poll. Because of the VVF’s efforts, the Amphitheater is sought after by some of the greatest international artists and guests who had previously never visited Vail and now view it as a destination they must experience. In addition, since 1987, the VVF has been in partnership with Bravo! Vail. Bravo! Vail is supportive of our request for a lease extension and has made a significant financial contribution to our current capital improvements at the Amphitheater. The Amphitheater and this community would not be the same without Bravo! Vail, and they have a vested, long-term interest in the Gerald R. Ford Amphitheater remaining as their home long into the future. 3. The VVF’s mission is to “Provide leadership in arts, athletics, and education, and address community needs to enhance our valley as a place to live, work and visit.” The Amphitheater has always been and remains a critical priority of the Vail Valley Foundation and core to the arts element of our mission. The VVF’s board of directors, its GRFA committee, and our staff are committed to annually improving the Amphitheater’s operations, programming, and reputation, all in alignment with the values, goals, and ideals of the Town of Vail. For these reasons and more, we believe the VVF is the right partner today, and the right partner for the Town of Vail well into our collective future. We are grateful for your time and consideration, and for your friendship and partnership since 1981. We welcome an opportunity to meet with you to answer any questions you may have, and we would appreciate a chance to present our request for a lease extension to the Vail Town Council. Best regards, Mike Imhof, President and CEO Dave Dressman, Vice President - Sales and GRFA cc: VVF’s GRFA Committee (David Hyde, Chris Jarnot, Brian Butts, Susan Campbell, Russ Forrest, Bill Hybl, Alexia Jurschak, Jeff Malehorn, Justin Moses, Tina Vardaman, and Will Verity) and Bravo! Vail (Hank Gutman and Caitlin Murray) 36 GERALD R. FORD AMPHITHEATER –PHASE 1 CAPITAL IMPROVEMENTS Photo Taken October 2025 Phase 1 Inclusions •Removal of Old Seats, New Seat Installation, and Hand Railing Installation •Concrete Repairs, Painting, and No-Slip Texturing •Production/Sound Booth Relocation and Expansion 37 GERALD R. FORD AMPHITHEATER –PHASE 1 CAPITAL IMPROVEMENTS 38 GERALD R. FORD AMPHITHEATER –PHASE 1 CAPITAL IMPROVEMENTS 39 ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 9 49-0257 F.(970)949-1080 www.zehren.comPO Box 1976,Avon, Colorado Z E H R E N RENOVATION PHASE 1 01.27.2026 40 GE R A L D R . F O R D A M P H I T H E A T E R ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO Box 1976,Avon, Colorado Z E H R E N January 27, 2026 PHASE 1: SOUND BOOTH EXPANSION PLAN 3 ' - 2 7 8 " 3 ' - 1 7 8 " 3 ' - 4 " 14'-8516" 15'-214" 4'-0" 8'-10" PROPOSED 17'-8" EXISTING 1' - 2 12" 7' - 1 116 " EXISTING SOUND BOOTH TO BE EXPANDED SOUND BOOTH EXPANSION. STONE CAP AND VENEER TO MATCH EXISTING EXISTING SOUND BOOTH BARRIER TO BE MODIFIED (REF 5 / L5.1) PROPOSED REMOVABLE BARRIER TO MATCH EXISTING (REF 5 / L5.1) EXISTING SOUND BOOTH WALL TO REMAIN PROPOSED SOUND BOOTH WALL ALIGNMENT PROPOSED HANDRAILS (REF L5.1) EXISTING ROOF SUPPORT COLUMN WALKWAY SECTION 3 AISLE C L1.2 1 SOUND BOOTH EXPANSION ENLARGEMENT PLAN 1/2" = 1'-0" 1'2'4'0 Co p y r i g h t © 2 0 2 4 b y Z e h r e n & A s s o c i a t e s I n c . Scale: 3/8” = 1’ North New wall finish to match existing stone veneer and stone cap. 41 GE R A L D R . F O R D A M P H I T H E A T E R ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO Box 1976,Avon, Colorado Z E H R E N January 27, 2026 PHASE 1: HANDRAIL DETAILS EXISTING ROOF SUPPORT COLUMN 3'-0" MAXPROPOSED HANDRAILS TO MATCH EXISTING 3' - 0 " 3' - 0 " EXISTING CONC STEPS EXISTING STAGE EXISTING ROOF SUPPORT COLUMN PROPOSED HANDRAILS TO MATCH EXISTING EXISTING CONC STEPS 3' - 0 " 3'-0" MAX 3' - 0 " EXISTING STAGE EXISTING ROOF SUPPORT COLUMN PROPOSED HANDRAILS TO MATCH EXISTING EXISTING CONC STEPS EXISTING STAGE 3'-0" MAX 3' - 0 " 3' - 0 " 3' - 0 " 1.25" SCHEDULE 40 STL PIPE HANDRAIL (MATCH EXISTING FINISH) EXISTING CONC AMPHITHEATER STEPS EXISTING BASE COURSE (DEPTH UNKNOWN) EXISTING SUBGRADE SURFACE MOUNT PLATE 3'-8" R3" R3 " 2" MAX EXISTING MOVABLE BARRIER TO BE MODIFIED OR MATCHED (BLACK POWDER COAT FINISH) MTL SLEEVE EXISTING CONC SLAB EXISTING BASE COURSE EXISTING COMPACTED SUBGRADE NOTES: 1.VERIFY DIMENSIONS IN FIELD. 412" L5.1 1 SECTION A - AISLE C (CENTER) SCALE: 3/16" = 1'-0" L5.1 2 SECTION B - AISLE B SCALE: 3/16" = 1'-0" L5.1 3 SECTION C - AISLE D SCALE: 3/16" = 1'-0" L5.1 4 TYPICAL HANDRAIL SCALE: 3/4" = 1'-0" Co p y r i g h t © 2 0 2 4 b y Z e h r e n & A s s o c i a t e s I n c . EXISTING HANDRAIL TO MATCH L5.1 5 SOUND BOOTH REMOVABLE BARRIER SCALE: 3/4" = 1'-0" Handrail Mock-up on site Surface mount baseplate condition. Stanchion mount condition for upper and lower handrails. 42 GE R A L D R . F O R D A M P H I T H E A T E R ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO Box 1976,Avon, Colorado Z E H R E N January 27, 2026 PHASE 1: SEATING COLOR STUDY RENDERING Myrtle Green Myrtle Green Myrtle and Myrtle Seats 43 ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO B ox 1976,Avon, Colorado Z E H R E N 01.27.2026GRFA RENOVATION PHASES 2+3 2 DF DF DF RAMP RA M P PLANTING LEGEND: DECIDUOUS TREES QTY: 18 CONIFEROUS TREES QTY: 23 SHRUBS QTY: 44 PERENNIAL AREAS QTY: 253 SF SYMBOL LEGEND: PROPOSED CONC UNIT PAVERS 796 SF (total area of new pavers: 8,259 sf) PROPOSED CONCRETE 751 SF CRUSHER FINES PATH 168 SF EXISTING CONC UNIT PAVERS 8,300 SF (existing pavers to be removed: 814 sf) GRFA RENOVATIONS PHASES 2 + 3 GERALD R. FORD AMPHITHEATER, VAIL, CO SCALE: 1" = 20'-0" 12/31/25 0 10'20'40'OVERALL SITE PLAN Betty Ford Alpine Gardens Main Entrance Box Office North Concessions Upper Level of proposed building. Proposed North Concessions building replacement. Approximate alignment property fence. Proposed seat wall. Proposed 2 tier boulder wall. Stage Section 1 Section 2 Section 3 Section 4 Lawn Seating Walkw a y Loa d i n g D o c k Wal k w a y South Concessions East Concessions East Restrooms East Entrance Development Summary: Proposed Buildings Improvements Proposed Site Improvements Landscape area to be removed: 4,816 sf Existing pavers to be removed: 571 sf Existing Trees to be Removed Total trees to be removed: (53) (33) Evergreen (20) Deciduous Proposed patio expansion. Proposed coniferous trees, typ. Proposed South Concessions building expansion. Proposed coniferous trees, typ. Proposed patio expansion. Proposed shrubs, typ. Proposed Loading Dock expansion. Proposed coniferous trees, typ. Proposed deciduous trees, typ. Proposed shrubs, typ. Proposed patio expansion. Proposed East Concessions building expansion. Proposed planter realignment. Proposed stair and boulder wall realignment Proposed Box Office building expansion. Proposed Box Office landscape berm. Proposed crusher fines storage room access path. Betty Ford W a y Betty For d W a y Bet t y F o r d W a y Bet t y F o r d W a y Lease Boundary Le a s e B o u n d a r y Lea s e B o u n d a r y Proposed double gate.Leas e B o u n d a r y Borgen Plaza Sound booth expansion. Scale: 1” = 20’ 0 20’10’40’ OVERALL SITE PLAN 44 ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO B ox 1976,Avon, Colorado Z E H R E N 01.27.2026GRFA RENOVATION PHASES 2+3 10 NEW STUCCO TO MATCH EXISTING FULL-HEIGHT FOLDING WINDOWS GLASS GUARDRAILS CONCESSIONS COUNTER COPPER COUNTER FRONT TO MATCH EXISTING DECORATIVE METAL PANELS FOLDING ENTRY DOORS 18’-0” VIP DECK 14’-0” 0'2'4'8'16' SCALE: 3/16" = 1'-0"PO B ox 1976,Avon, Colorado NORTH CONCESSIONS & DANCE STUDIO OPTION 2 45 ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO B ox 1976,Avon, Colorado Z E H R E N 01.27.2026GRFA RENOVATION PHASES 2+3 11 VIEW FROM ARRIVAL VIEW FROM AMPHITHEATER NORTH CONCESSIONS & DANCE STUDIO OPTION 2 46 ARCHITECTURE PLANNING INTERIORS LANDSCAPE ARCHITECTURE AND ASSOCIATES, INC. .(970) 949-0257 F.(970)949-1080 www.zehren.comPO B ox 1976,Avon, Colorado Z E H R E N 01.27.2026GRFA RENOVATION PHASES 2+3 12 NORTH CONCESSIONS & DANCE STUDIO OPTION 2 47 AGENDA ITEM NO. 4.2 Item Cover Page DATE:February 17, 2026 TIME:60 min. SUBMITTED BY:Stephanie Bibbens, Town Manager ITEM TYPE:Presentation/Discussion AGENDA SECTION:Presentation/Discussion (2:30pm) SUBJECT:Vail Sponsorship Opportunities (3:00pm) SUGGESTED ACTION:Listen to presentation and provide feedback. PRESENTER(S):Kathleen Halloran, Deputy Town Manager and Kyle Canter, COO, The Superlative Group, Inc. VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: 260217 Sponsorships.docx The Superlative Group_Vail Presentation2.13.pdf The Superlative Group_Vail Digital Network Presentation 2.13.pdf 48 TO: Vail Town Council FROM: Town Manager’s Office DATE: February 17, 2026 SUBJECT: Sponsorship opportunities I. PURPOSE The purpose of this discussion is to review sponsorship opportunities, specifically presenting rights for Dobson Arena and information kiosks placed at strategic locations in Vail. The Superlative Group was hired by the town to bring sponsorship opportunities given the significant scope of the Dobson renovations. Town Council is being asked to consider these sponsorship opportunities as a funding source for capital improvements at Dobson that are not currently included in the project budget, and for support of Dobson operations. II. BACKGROUND In December 2024 the town issued an RFP for Sponsorship and Naming Rights consulting services at Council’s direction. Six responses were received from nationwide firms specializing in this area; The Superlative Group was selected as our partner with competitive pricing and exceptional references. Superlative first conducted a valuation of town assets to determine approximate value of a variety of sponsorships. That valuation was reported back to Council in August 2025. At that time, Council was willing to explore the concept of kiosks but was not in favor of exterior signage at Dobson. However, after an update on Dobson renovations and capital needs at the January 6 meeting, Town Council agreed to explore the possibility of exterior signage at Dobson. Below are the more significant improvements that would elevate the experience at Dobson, but not currently included in the project budget: - South Plaza improvements: the streetscape and surrounding area is currently included as part of a larger streetscape project budgeted in 2028 at $5.0M (from east of the Lionshead Welcome Center to Lot 10). With current budget cuts and strain on reserves, outside funding sources would be welcome. - Enhanced scoreboards: the current budget includes small scoreboards for each end of the rink at a cost of $110K. Sponsorship funding could be used for a center- hung four sided video board (approx. 10' tall by 20' per side) for $1M (installed), or a smaller center-hung board for $600K-$700K. - Show lighting: Although larger concerts or special events will bring their own stage lighting; this show lighting would be a significant improvement to the generic lighting 49 Town of Vail Page 2 package that is currently included in the Dobson budget for hockey events and smaller special events. Outside of these capital improvements, sponsorship revenues generated by Dobson will flow into the “Dobson Fund” and ultimately help with both operations and capital maintenance of the facility. Given the increase in size and quality of the building, there is uncertainty with annual operating expenses, staffing levels, utility costs and maintenance. Sponsorship funding would help guarantee adequate resources to run the facility in a manner consistent with the Vail brand and provide a top-notch experience for our community. Today’s presentation from Superlative will cover both topics: digital network / kiosks and presenting rights. - Presenting Rights: The Dobson name would remain on the building, however a sponsor would pay for “Presented by ….”. Presenting rights is typically a longer-term agreement so that the name is not changed on the exterior frequently. The attached presentation provides a number of examples of tasteful and discreet signage. This opportunity is estimated to generate approximately $375K per year, or a total of $13.7M over 25 years. Superlative Group has also included other opportunities for presenting rights such as in the south plaza of Dobson and a Concert Series Title sponsorship; the parking structures; and Ford Park for Council’s consideration. - Digital Network: Superlative has summarized digital network opportunities (kiosks) into a separate presentation, attached. The proposed kiosk locations were identified during site visits by Superlative and three proposers, with guidance from town staff based on logistical considerations such as locations with electric service. Town Council was initially willing to explore the concept of kiosk at locations with close proximity to the transportation centers and Ford Park due to wayfinding needs. This opportunity is estimated to generate $370,000 per year, or $3.7M over a 10-year period. III. ACTION REQUESTED OF TOWN COUNCIL Staff is requesting Town Council’s feedback on the proposed sponsorship opportunities and support for moving forward in the process given the timing of the Dobson project. 50 1THE SUPERLATIVE GROUP SPONSORSHIPS ARE EVOLVING. WE’RE LEADING THE WAY. VALUATION SUMMARY Prepared for : 51 2THE SUPERLATIVE GROUP OUR FIRM • Founded in 1994, Superlative is headquartered in Cleveland with a offices in Toronto, Canada, and London, UK. • We are an industry-leading team of sales executives, valuation analysts, attorneys and accountants that lead the sponsorship marketing process from asset identification and valuation through negotiation, closing and auditing of partnerships • Superlative is the foremost expert in the valuation and sale of Naming Rights, category partnerships, premium seating and corporate sponsorships for public and private sector clients • For over 30 years, Superlative has valued and negotiated over $4 billion in Naming Rights and corporate sponsorships for our clients 52 3THE SUPERLATIVE GROUP VALUATION PROCESS QUANTITATIVE ANALYSIS Quantitative Benefits reflect the ability to effectively measure the return on investment that your organization can expect to receive. QUALITATIVE ANALYSIS Qualitative Benefits, or intangible benefits, enhance the value of naming rights and sponsorships and typically fall outside traditional media platforms making them difficult to quantify. CONTRACT & POLICY ANALYSIS As part of its analysis, we conduct a thorough contract review prior to completing every Phase I report. The goal of this process is to establish a list of any limitations, processes or existing policies that affect a contract. INDUSTRY BENCHMARKING The goal of this process is to identify not only the fair market value of each naming rights and sponsorship opportunity, but also the minimum (floor) and maximum (ceiling) revenue garnered in the marketplace by similar organizations. 53 4THE SUPERLATIVE GROUP OPPORTUNITIES VALUED »Dobson Arena Presenting Rights »Dobson Arena South Plaza Naming Rights »Dobson Arena Concert Series Title Sponsorship Rights »Bus Shuttle - Naming Rights »Vail Village Parking Structure - Naming Rights »Lionshead Parking Structure - Naming Rights »Ford Park Presenting Rights 54 5THE SUPERLATIVE GROUP DOBSON ARENA PRESENTING RIGHTS 55 6THE SUPERLATIVE GROUP »Partnership investment can be used for the capital development and needs »Improvements not currently funded: »$1.5M to $5.5M for plaza upgrades/improvements »$1.0M for a 10x20 center hung scoreboard (or $600-700K for smaller version) »$235K for showlighting DOBSON CAPITAL NEEDS 56 7THE SUPERLATIVE GROUP OUR EXPERIENCE 57 8THE SUPERLATIVE GROUP • Hired by the City of Raleigh to perform Naming Rights and sponsorship valuation and sales services for the Raleigh Convention and Performing Arts Complex and its assets • Comprised of the Raleigh Convention Center, Duke Energy Center for the Performing Arts and the Red Hat Amphitheater • Secured an agreement for a new naming rights partner for the Center for the Performing Arts spanning 20-years and delivering $14 million in sponsorship revenue • Additionally, secured an exclusive pouring rights agreement that will generate over $1 million in new revenue for RCPAC over a 10-year contract CASE STUDY MARTIN MARIETTA PERFORMING ARTS COMPLEX SUMMARY OF SERVICES 58 9THE SUPERLATIVE GROUP • Hired to develop a holistic marketing and corporate fundraising strategy for the organization • Includes a Fair Market Valuation of Naming Rights opportunities at the Jacobs Music Center—the Orchestra’s home venue—and The Rady Shell at Jacobs Park, as well as an assessment of the potential revenue to be realized through premium seating sales at the Park, Concert Series Sponsorships and organization-wide Exclusive Partnerships in a variety of industry categories • Secured an exclusive pouring rights agreement, hotel sponsorship, and multiple other partnerships including single-event and programmatic sponsorship for the inaugural summer season worth over $10 million in total contractual revenue CASE STUDY SAN DIEGO SYMPHONY SUMMARY OF SERVICES 59 10THE SUPERLATIVE GROUP • Hired by the Durham Performing Arts Center to serve as the exclusive sponsorship and Naming Rights consultant • After completing the comprehensive valuation, the team secured a 10-year Presenting Sponsorship for the venue CASE STUDY DURHAM PERFORMING ARTS CENTER SUMMARY OF SERVICES 60 11THE SUPERLATIVE GROUP • Retained by the City of Irvine to complete an Assessment and Valuation of Amenities and Facilities at The Great Park • Secured a Presenting Sponsorship to the park with UCI Health delivering over $13 million in new revenue throughout a 20-year term CASE STUDY CITY OF IRVINE, CA SUMMARY OF SERVICES 61 12THE SUPERLATIVE GROUP CONTACT INFO E : sgallagher@superlativegroup.com W : www.superlativegroup.com P : 216-592-9400 2843 Franklin Blvd. Cleveland, OH 44113 SPONSORSHIP IS EVOLVING WE’RE LEADING THE WAY 62 1THE SUPERLATIVE GROUP DITIGAL NETWORK OPPORTUNITIES Prepared for : 63 2THE SUPERLATIVE GROUP »Investigate the market for a zero-cost, bespoke digital network wayfinding solution that provides incremental revenue to the Town of Vail to offset town costs PROJECT INITIATIVE 64 3THE SUPERLATIVE GROUP »Revenue + Service: Allow the Town of Vail to unlock new marketing revenue while delivering a high-end civic engagement platform that will improve visitor experience »Design-Forward Experience: Quiet, multilingual, ADA-compliant “concierge” units for wayfinding, tourism discovery and community engagement that are architecturally aligned with Vail’s alpine aesthetic WHY DIGITAL NETWORKS? 65 4THE SUPERLATIVE GROUP BENEFITS »Two-Way Communication Platform »Data Polls »Data Collection & Reporting »Track pedestrian foot traffic, driving traffic and foot patterns 66 5THE SUPERLATIVE GROUP 67 6THE SUPERLATIVE GROUP BENEFITS »Community Content Delivery »Method to promote local community messaging »Community Arts Campaigns »Community Non-Profits 68 7THE SUPERLATIVE GROUP 69 8THE SUPERLATIVE GROUP BENEFITS »Emergency Monitoring & Messaging »Call button »Camera identification »Weather messaging »Traffic alerts/warnings »Air quality reporting 70 9THE SUPERLATIVE GROUP 71 10THE SUPERLATIVE GROUP BENEFITS »Real Time Messaging »Lift/Run Info »Integration with Vail resorts, transit centers, bus stations, etc. »Immersive wayfinding transferable to phones »Parks/Rec Info »Shopping info »Community Events »Dining info »Photo Booth *The TOV can integrate customized apps and products, including their AI concierge, Chloe 72 11THE SUPERLATIVE GROUP 73 12THE SUPERLATIVE GROUP 74 13THE SUPERLATIVE GROUP COLLABORATIVE DESIGN & AESTHETICS »All bidders will work with the TOV community and local architects to design kiosks that fit the TOV aesthetic. 75 14THE SUPERLATIVE GROUP 76 15THE SUPERLATIVE GROUP ADVERTISING MODES *The TOV will have input on content Passive Interactive 77 16THE SUPERLATIVE GROUP PROJECT SCOPE Superlative collaborated with the Town of Vail on an initial project scope of eight (8) key locations throughout the town, based on the opportunity to provide an impactful community benefit. »Vail Village »Transportation Center East End »Pedestrian Entrance »Covered Bridge »Lionshead Transportation Center »East End »West End »Village Entry Portal »Ford Park »Transit Bus Stop »Gerard R. Ford Amphitheater Entry 78 17THE SUPERLATIVE GROUP VAIL VILLAGE Pedestrian Entrance & Covered Bridge Transportation Center East End 79 18THE SUPERLATIVE GROUP LIONSHEAD TRANSPORTATION CENTER East End, West End & Village Entry Portal 80 19THE SUPERLATIVE GROUP FORD PARK Transit Bus Stop & Gerard R. Ford Amphitheater Entry 81 20THE SUPERLATIVE GROUP PROPOSAL SUMMARY »PROPOSAL 1 »8 Kiosks: Revenue Potential = $3.7M over 10 years »11 Kiosks: Revenue Potential = $5.2M over 10 years »PROPOSAL 2 »15 Kiosk Minimum: Revenue Potential = $2.9M over 10 years »15 Kiosk Minimum: Revenue Potential = $7.3M over 20 years »PROPOSAL 3 »8 Kiosks: Revenue Potential = $3.3M over 10 years »8 Kiosks: Revenue Potential = $8.7M over 20 years »Included options for a phased expansion including additional kiosks, an indoor network, and an internal bus network with a total proposed value of $13,582,263 over a 20-year term. 82 21THE SUPERLATIVE GROUP NEXT STEPS »Gather feedback from Town Council »Re-engage with vendors on next steps and interest in proceeding to term sheet negotiations 83 22THE SUPERLATIVE GROUP CONTACT INFO E : sgallagher@superlativegroup.com W : www.superlativegroup.com P : 216-592-9400 2843 Franklin Blvd. Cleveland, OH 44113 84 AGENDA ITEM NO. 5.1 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Greg Roy, Community Development ITEM TYPE:DRB/PEC Update AGENDA SECTION:DRB/PEC (4:00pm) SUBJECT:DRB/PEC Update (5 min.) SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: DRB Results 2-4-26.pdf 85 Design Review Board Minutes Wednesday, February 4, 2026 2:00 PM Vail Town Council Chambers Present: Roland J Kjesbo Anthony J Grandt Herbert B Roth Kit Austin Mary Egan 1. Virtual Meeting Link Register to attend Design Review Board Meetings. Once registered, you will receive a confirmation email containing information about joining this webinar. 2. Call to Order 3. Main Agenda 3.1 DRB25-0463 - Slifer Building LLC Final review of an exterior alteration (stucco, railing, windows, doors) Address/ Legal Description: 230 Bridge Street/Lot B, Block 5, Vail Village Filing 1 Planner: Greg Roy Applicant Name: Slifer Building LLC, represented by Zehren and Associates INC DRB25-0463 Plans 2-4-26.pdf Kit Austin made a motion to Approve with the findings it meets Section 14-10-4 and 14-10-5; Herbert B Roth seconded the motion Failed (2 - 3). Voting For: Herbert B Roth, Kit Austin Voting Against: Roland J Kjesbo, Mary Egan, Anthony J Grandt Anthony J Grandt made a motion to Approve with the findings it meets section 14- 10-5 and the condition that the northern ground level window is split into three equal sized panes and the TV is removed from the exterior; Roland J Kjesbo seconded the motion Passed (4 - 1). Voting For: Herbert B Roth, Kit Austin, Roland J Kjesbo, Anthony J Grandt Voting Against: Mary Egan 4. Information Update 4.1 DRB Roles and Responsibilities Training 5. Staff Approvals 5.1 DRB25-0454 - 1042 Eagles Nest TIC-I LLC Final review of an addition Address/ Legal Description: 1042 Eagles Nest Circle/Lot 2, Block 1, Vail Village Filing 8 Planner: Greg Roy Applicant Name: 1042 Eagles Nest TIC-I LLC, represented by KH Webb Architects 6. Staff Denials Design Review Board Meeting Minutes of February 4, 2026 1 86 7. Adjournment Roland J Kjesbo made a motion to Adjourn ; Anthony J Grandt seconded the motion Passed (5 - 0). Design Review Board Meeting Minutes of February 4, 2026 2 87 AGENDA ITEM NO. 6.1 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Molly Eppard, Public Works ITEM TYPE:Information Update AGENDA SECTION:Information Update (4:05pm) SUBJECT:January 12, 2026 AIPP Meeting Minutes SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: January 12, 2026 Minutes.pdf 88 1 Art in Public Places Board Meeting Minutes January 12, 2026 AIPP Board members present: Lindsea Stowe, Susanne Graff, Tracy Gordon, Ramsey Cotter, Kathy Langenwalter, Jared Biniecki & Kirk Hansen representing VRD for Dobson Art Selection Committee, Courtney St. John Community Member – Dobson Art Selection Committee Others present: Molly Eppard - AIPP Coordinator; Squire Broel via zoom 1. Call to Order 2. Citizen Participation Ian Graesk – inquired about the public process for Dobson Arena art selection. 3. Main Agenda 3.1 Approval of Dec. 1, 2025 mins. Kathy motions to approve minutes, Susanne seconds, all in favor. December 1, 2025 Minutes.pdf 3.2 Review of proposed landscape design at 10th Mountain Division Memorial, Kim White Landscape Architect Town of Vail. 10th Mountain Division Landscape The Board compliments Kim’s thoughtful research in addressing the landscape needs and proposed design work. They agree that the gun powder keg design is a fitting enhancement and tribute to the 10th Mountain Division memorial. Overall in favor of the use of the blue stone and favor the paver pathway to the sculpture. 3.3 Dobson Arena remodel public art RFP review process update and conservator recommendations, Squire Broel. Molly updates the Dobson Art Selection Committee on the RFP artist review process and outline for meeting of Dobson Art Selection Committee on Jan. 22 in Public Works. Squire Broel, art conservation advisor to Committee, discusses the importance of material selection in a high alpine environment to ensure long-term care of any proposed artwork. Broel discusses potential unforeseen costs related to maintenance and repair of damaged artwork especially considering if artwork needs to be removed and transported for conservation purposes. He recommends best practices for maintaining and preserving artwork for the Selection Committee to consider as they make their decisions for public art at Dobson Arena. 3.4 19th Annual Winterfest Gnome Home installation, opening and program activation update. (Note: Installation is postponed until late January due to unfavorable weather patterns.) Hat making at museum Sat. Jan 24 @ 3-5pm – volunteers needed Reception Sun. Jan 25 – hat making 4:30, 5:15 lighting, ends 5:30 Alpine Arts Tues. Jan 27 Gnome painting at Avanti as a part of Discover Vail Art Series. 3.5 Vail Art Studio upcoming event with artist Jen Stark (Jan 29) and proposed 2026 schedule discussion. The Board agrees to move forward with the following proposed studio programs: Jen Stark conversation with local glassmaker Ben Belgard at Art Studio Jan 29 – 4-6pm. 89 2 Given space limitations it will be a first come basis. Feb – March – Mud Room installation – Amy Dose & Pamela Olsen – Feb meeting proposal Vail Drawing Club – Vail Drawing Club Year-round “curriculum” program forthcoming for developing a professional artist career. Vail Art Studio BOOK CLUB Salon Dinners – QUARTERLY June – Jason Middlebrook (We are all building nests artist) - 10-day invitational residency. 3.6 Gus Gruner Vail Art Studio residency program and potential acquisition review. The Board moves to acquire a canvas painting by Gus Gruner for the town of Vail public art collection with their budgeted funds of $5,000. The cost may be augmented by a private donor. 4. Adjournment 90 AGENDA ITEM NO. 6.2 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Robyn Smith, Housing ITEM TYPE:Information Update AGENDA SECTION:Information Update (4:05pm) SUBJECT:January 13, 2026 VLHA Meeting Minutes SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: 2026-01-13_VLHA_Meeting_Minutes.pdf 91 Vail Local Housing Authority Meeting Minutes of December 16, 2025 Page 1 of 3 Vail Local Housing Authority Minutes Tuesday, January 13, 2026 3:00 PM Vail Town Council Chambers and virtually via Zoom. Zoom meeting 1 | Pre-Executive Session | https://vail.zoom.us/j/81133239787 Zoom meeting 2 | Post-Executive Session | https://vail.zoom.us/j/83110634258 Present: Steve Lindstrom, Chair Dan Godec Craig Denton Kristin Kenney Williams Absent: Christine Santucci Staff Present: Jason Dietz, Director of Housing Anna Bengtson, Housing Development Specialist Robyn Smith, Senior Housing Coordinator 1. Call to Order (3:00pm) 2. Citizen Participation (5 min.) No public comment was received. 3. Approval of Minutes (5 min.) 3.1 Approval of December 9, 2025 Meeting Minutes Presenter(s): Robyn Smith, Senior Housing Coordinator Time: 2 min 2025-12-09 VLHA Meeting Minutes.pdf Kristin Kenney Williams made a motion to Approve ; Dan Godec seconded the motion Passed (4 - 0). 3.2 Approval of December 16, 2025 Special Meeting Minutes Presenter(s): Robyn Smith, Senior Housing Coordinator Time: 2 min 2025-12-16 VLHA Special Meeting Minutes.pdf Kristin Kenney Williams made a motion to Approve ; Craig Denton seconded the motion Passed (4 - 0). Board and staff briefiy discussed expectations for meeting minutes going forward, emphasizing the importance of capturing the essence and context of discussion without becoming overly verbose or transcript-like. Staff noted that minutes will continue to evolve based on Board feedback. 92 Vail Local Housing Authority Meeting Minutes of December 16, 2025 Page 2 of 3 4. Information Update 4.1 Housing Project Update Listen to update on Housing Development Projects. Presenter(s): Anna Bengtson, Housing Development Specialist Time: 15 min Bengtson provided an update on active housing development projects. Timber Ridge continues to advance toward initial occupancy, with flnal inspections underway and early buildings fully under contract. Southface remains in active construction, with site work progressing and the project moving into the next phase of development. At the East Vail CDOT parcel, due diligence activities are nearing completion, and staff is preparing to advance entitlement work as remaining technical items are flnalized. Dietz advised board of Timber Ridge Employee Home Ownership Program (EHOP) opportunity. No action was requested or taken. 5. Executive Session Kristin Kenney Williams made a motion to adjourn to executive session pursuant to: C.R.S. §24-6-402(4)(b)(e) to hold a conference with the Vail Local Housing Authority's legal counsel, for the purposes of receiving legal advice on speciflc legal questions; to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and instruct the negotiators; on the topics of: 1. contract for service with Impact Finance Center; 2. Powers and duties.; Craig Denton seconded the motion Passed (4 - 0). 6. Any Action as a Result of Executive Session Regular meeting was called to order at 4:04pm. Consensus direction was provided to direct staff to move forward with legal counsel based on the Executive Session discussion. No formal motion was recorded. 7. Main Agenda 7.1 VLHA + Housing Semi-Annual Update to Vail Town Council Review, discuss, and provide feedback Conflrm alignment on 2026 housing priorities. Provide feedback and direction on the proposed narrative spine for the February 17 presentation and joint session with Town Council. Presenter(s): Steve Lindstrom & Jason Dietz Time: 60 min Memo_VLHA_SemiAnnualUpdate_Prep_01132026.pdf Board and staff discussed preparation for the February 17, 2026 joint VLHA and Town Council session, which has been scheduled as a 60-minute meeting. The proposed format includes approximately 20 minutes for a VLHA presentation, 10 minutes for Economics & Planning Systems to present economic, environmental, and community beneflts of housing, and 30 minutes reserved for discussion with Town Council. Staff reviewed a memo framework prepared to support the session, which consolidates guiding housing documents, summarizes results delivered since the prior update, and refiects priorities identifled by the Board over the past year. Discussion focused on reflning a clear set of priorities to communicate to Town Council as part of its strategic planning process. Board members expressed general alignment with forwarding these priorities for Council consideration, emphasizing the importance of clarity, focus, and consistency in messaging. Staff reviewed a proposed narrative spine intended to guide development of the presentation deck, noting that it is intended as a 93 Vail Local Housing Authority Meeting Minutes of December 16, 2025 Page 3 of 3 fiexible framework rather than a flnal presentation. The Board provided initial feedback and direction to continue reflnement of the narrative spine at the February 10, 2026 VLHA meeting. The Board discussed and conflrmed alignment and support of three primary 2026 priority areas: • Redevelop Policy, Data, & Decision-Making Infrastructure. • Create a Financial Catalyst for Affordable Homes • Support Development Projects & Partnerships. No formal motion was recorded. 7.2 North Trail Townhomes HOA Rent Review lease rate and direct staff to maintain or modify. Presenter(s): Robyn Smith, Senior Housing Coordinator Time: 15 min 2001 Lease Agreement with North Trail Townhomes Homeowners Association Inc for Leasehold Condominium.pdf MEMO_VLHA_NorthTrailTownHomes_LandLeaseRentReview_0113206.pdf Smith presented the required land lease rent review for the North Trail Townhomes property. Discussion conflrmed that the lease provides for periodic review and that the historical and current annual rent has been $1.00. Staff recommended continuation of the existing lease rate. The Board expressed consensus direction to continue the $1.00 annual land lease rent. Dan Godec made a motion to Authorize staff to continue the $ 1 per year annual lease rate for North Trail Townhomes for the next 5 years.; Craig Denton seconded the motion Passed (4 - 0). 8. Matters from the Chairman and Authority Members Godec will be seeking reappointment to VLHA at the end of his term. The board expressed support and emphasized importance of continuity in leadership. Dietz reported reformation of the Timber Ridge Taskforce. Godec and Denton to participate and provide their expertise on lending and real estate respectively. 9. Staff Update Smith advised: • Upcoming Town Council strategic planning retreat (January 19–20) will be recorded for public access. • Habitat for Humanity Housing Collaborative meeting scheduled for 5:30pm on Thursday January 22 at CMC in Edwards. All are welcome and encouraged to attend. • Two InDEED requests and one EHU Exchange under review for potential consideration by the VLHA at their February 10, 2026 regular meeting. • Requested direction to transition to vlha.net email addresses. Board requested to revisit at next meeting. 10. Adjournment Chairman Lindstrom adjourned at 4:31pm. Next Meeting Date Tuesday, February 10, 2026 94 AGENDA ITEM NO. 7.1 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Stephanie Bibbens, Town Manager ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee Reports (4:05pm) SUBJECT:Mayor, Council, and Committee Reports (15 min.) SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: 95 AGENDA ITEM NO. 7.2 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Stephanie Bibbens, Town Manager ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee Reports (4:05pm) SUBJECT:Town Manager Report (5 min.) SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: TM Report 21726.pdf 96 Town Managers’ Update February 17, 2026 1. Big Three Town of Vail Capital Projects (Timber Ridge, South Face, Dobson) This is not a full update on all three in that there is not significantly new news on our big three projects. With regard to Timber Ridge Building A,16 of 40 units have closed as of 2/12, including 2 Habitat units, 4 TOV units to close on 2/13 and another 11 units scheduled through the end of the month. With regard to SouthFace, staff wanted to highlight that the first tower crane is scheduled to start going up on March 2nd. 2. Other The Town Manager may have other topics that have arisen since the publication of the Council packet. 97 AGENDA ITEM NO. 7.3 Item Cover Page DATE:February 17, 2026 SUBMITTED BY:Stephanie Bibbens, Town Manager ITEM TYPE:Matters from Mayor, Council, Town Manager and Committee Reports AGENDA SECTION:Matters from Mayor, Council, Town Manager and Committee Reports (4:05pm) SUBJECT:Council Matters and Status Update SUGGESTED ACTION: VAIL TOWN COUNCIL AGENDA ITEM REPORT ATTACHMENTS: 260217 Matters.docx Future Topics.docx 98 COUNCIL MATTERS Status Report Report for February 17, 2026 Council Comments at February 3rd meeting:  Town Council thanked Russ and staff for an excellent Strategic Planning retreat; it was the best process yet!  Town Council expressed gratitude to both VR and town employees out there making a great experience for our guests! Both villages have been very active!  Town Council thanked our Community Hosts – always helpful, smiling and welcoming!  Thank you to Public Works team for excellent maintenance of the pedestrian bridge.  Council requested an update on Residential Linkage regulations. Important Dates______________________________________________________ TOV Events March 10 Annual Community Meeting – Donovan Pavilion May 27-28 Leadership Park City visit Municipal Partner Events March 5 Colorado Association of Ski Towns (CAST) Annual Legislative Meeting – Denver June 22-25 Annual Colorado Municipal League (CML) Conference August 27-28 CAST -Meeting Carbondale 99 Social Media Listening Sprout Listening Link: https://share.sproutsocial.com/view/15e4f1cb-738e-417c-a4f1- cb738ef17cdf This report, from 1/28 - 2/12, shows that things have quieted down on social media compared to the previous 2 weeks. This can likely be attributed to the lack of snow in conjunction with the previous period also having a peak of conversations around more controversial topics. In the News______________________________________________________ Jan. 28 Jen Stark at Art Studio https://www.vaildaily.com/news/renowned-artist-jen-stark-visiting-vail-will-give-talk-on-thursday/ Jan. 31 Dowd Junction Safety and I-70 Lighting https://www.vaildaily.com/news/i-70-cdot-dowd-junction-eagle-county-dangerous/ Effects of ICE - letter https://www.vaildaily.com/opinion/columns/letter-thank-you-for-reporting-on-effects-of-ice- enforcement/ Feb. 2 Timber Ridge Habitat First Owners https://www.vaildaily.com/news/timber-ridge-now-home-to-first-habitat-owners-in-vail/ Feb. 4 Town Budget with Low Snow https://www.vaildaily.com/news/vail-to-make-budget-cuts-as-slow-season-affects-town- revenues/ https://kdvr.com/news/local/town-of-vail-forced-to-cut-yearly-budget-thanks-to-lack-of-snowfall- fewer-visitors/ Feb. 9 East Vail I-70 Lights https://www.vaildaily.com/news/east-vail-residents-let-there-be-light-on-i-70-exit-ramps/ 100 Future Topics, March 2026 TOPIC DEPARTMENT  ERWSD Update ERWSD  Fire Department Access Requirements Fire Department  Booth Creek Prescribed Fire Fire Department  Year End Investment Report Finance  AIPP Board Interviews Public Works  DRB Board Interviews Community Development 101