HomeMy WebLinkAbout02. Vail Pulse Study, FebruaryDiscover Vail Winter Lodging Pulse
Survey, late February
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Discover Vail Winter Lodging Pulse Survey, late February
Lodging type?
27 Answers- 2 Empty
0 5 10 15
Vacation Renta…
Hotel/Resort H…
Lodge/Inn/B&B
Other
14 52%
12 44%
1 4%
0 0%
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Discover Vail Winter Lodging Pulse Survey, late February
Have cancellations increased in the past 7-10 days?
26 Answers- 3 Empty
0 5 10 15
No change
Slight increase
Moderate incre…
Significant incr…
Not sure
15 58%
5 19%
4 15%
2 8%
0 0%
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Discover Vail Winter Lodging Pulse Survey, late February
Where are cancellations concentrated?
27 Answers- 2 Empty
8-21 days 22-45 days No clear pattern 0-7 days before arrival 46+
8-21 days37%
10
22-45 days37%
10
No clear pattern15%
4
0-7 days before arrival7%
2
46+4%1
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Discover Vail Winter Lodging Pulse Survey, late February
Top stated reasons for cancellations?
26 Answers- 2 Empty
Low snow / snow conditions Weather forecast concerns Travel cost / value concerns Flexible plans / changed travel dates LOw snow and weather forecast
No Change
Low snow / snow conditions77%
20
Weather forecast concerns8%
2
Travel cost / value concerns4%
1 Flexible plans / changed travel dates4%
1 LOw snow and weather forecast4%
1
No Change4%1
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Discover Vail Winter Lodging Pulse Survey, late February
Are cancelled guests rebooking Vail for later dates?
26 Answers- 3 Empty
Sometimes Rarely Not sure Often
Sometimes42%
11
Rarely42%
11 Not sure12%
3
Often4%1
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Discover Vail Winter Lodging Pulse Survey, late Feburary
If yes, what dates?
11 Answers- 18 Empty
Data Answers
Late March - April 1
tbd 1
later in March and April 1
na 1
winter 2027 1
Weekly booking pace over last three weeks averaging about 30% of prior year in all ski season months.1
trying to push back later into season, various dates 1
March if available 1
Other entries 3
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Discover Vail Winter Lodging Pulse Survey, late February
Reservation pace for the next 30 days compared to last year:
27 Answers- 2 Empty
Down 11-25%Down 1-10%Ahead Down 25%+Not sure
Down 11-25%37%
10
Down 1-10%33%
9
Ahead15%
4
Down 25%+11%
3
Not sure4%1
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Discover Vail Winter Lodging Pulse Survey, late Feburary
Reservation pace for 31-90 days compared to last year
25 Answers- 3 Empty
Ahead Down 1-10%Down 11-25%Down 25%+April-June about the same as last year even with prior ski season
Ahead36%
9
Down 1-10%32%8
Down 11-25%16%
4 Down 25%+8%
2
April-June about the same as last year4%
1
even with prior ski season4%1
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Discover Vail Winter Lodging Pulse Survey, late February
What support would help most right now?
13 Answers- 23 Empty
Clear, factual conditions messaging (snow, terrain, activities)Real time updates to combat misinformation Non-ski itineraries / event content to share with guests
Demand-driving promotions / campaign amplification Nothing but snow is going to help!!Snow!
Clear, factual conditions messaging (snow, terrain, activities)23%
3
Real time updates to combat misinformation23%
3
Non-ski itineraries / event content to share with guests23%
3
Demand-driving promotions / campaign amplification15%
2 Nothing but snow is going to help!!8%
1
Snow!8%
1
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Thank You!
Discover Vail Winter Lodging Pulse Survey, late February
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