HomeMy WebLinkAboutEver Vail Summary Slides from EPS Never Used in a Presentation 101810
Ever Vail Visitor Spending 55-65% to Lionshead /Vail Village 25-35% in Ever Vail 10% leakage out of Vail Vail Village Lionshead Ever Vail
Ever Vail Visitor Spending $18.2 million $10.7M in Lionshead/Vail Village/West Vail $7.5M in Ever Vail Vail Village Lionshead Ever Vail
Potential Erosion • No real erosion, only a transfer of sales • Possible Erosion: – $3.5M Vail Village to Ever Vail – $3.5M Lionshead to Ever Vail – $1.9M W. Vail to Ever Vail • Erosion
is offset by $10.7 in New Visitor $$ to Village, Lionshead, and West Vail • BIG IF: – If Ever Vail retail space is not competitive with Lionshead and Vail Village, it will not attract
additional sales
Ever Vail Retail Impacts • Best case for existing merchants – Increase in sales from larger bed base • Worst case: – No noticeable change if Ever Vail retail is competitive – Erosion
cancelled out by new $$ from larger bed base • Any sales that are transferred from existing districts are small in comparison to total sales for that district
Ever Vail Retail Sales by Source • 53,000 Square Feet • Total sales estimated at $19.9 million Ever Vail Retail Sales by Source $7,516,000 $3,408,000 $3,553,000 $1,938,000 $1,641,000
$0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 Project Guests/Residents Vail Village Lionshead West Vail Inflow Retail Sales
Ever Vail Retail Sales by Source Percent of Ever Vail Sales by Source Project Guests/Residents 41% Vail Village 19% Lionshead 20%West Vail 11% Inflow 9%
Town Sales Flows with Ever Vail Project Town of Vail Sales Flows with Ever Vail Project Guest/Resident Spending On-Site Guest/Resident Spending Elsewhere in Vail Inflow Total New SpendingPotential
Sales Transfers/Erosion from Existing Businesses Net Erosion -$15,000,000 -$10,000,000 -$5,000,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Sales or Expenditures
Potential Sales Transfers vs. Existing Sales Existing Retail Sales vs. Potential Erosion to Ever Vail $152,700,000 $32,789,000 $71,807,000 $3,408,000 $3,553,000 $1,938,000 $0 $20,000,000
$40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 $180,000,000 Vail Village Lionshead West Vail Retail Sales Total Sales (2009) Potential Erosion/Transfers