HomeMy WebLinkAboutVail 20/20 Strategic Action Plan 2007
STRATEGIC ACTION PLAN
Adopted by the Vail Town Council
November 6, 2007
ACKNOWLEDGEMENTS
The Town of Vail wishes to thank members of the community who participated in the Vail 20/20 process,
as well as the following individuals and organizations:
Vail Town Council
Rod Slifer, Mayor
Farrow Hitt, Mayor Pro-Tem
Kevin Foley
Mark Gordon
Kent Logan
Greg Moffet
Kim Newbury
Planning and Environmental Commission
Bill Jewitt, Chair
Dick Cleveland
Anne Fehlner-Gunion
Rollie Kjesbo
Michael Kurz
Bill Pierce
David Viele
Town of Vail Staff
Stan Zemler, Town Manager
Pam Brandmeyer, Assistant Town Manager
Gregg Barrie, Landscape Architect
Judy Camp, Finance Director
Warren Campbell, Chief of Planning
Bill Carlson, Environmental Officer
Susan Douglas, Administrative Commander, Vail PD
Russ Forrest, Former Director of Community Development
Rachel Friede, Town Planner
Bill Gibson, Town Planner
John Gulick, Former Vail Fire Chief
Greg Hall, Director of Public Works
Kathleen Halloran, Budget Manager
Dwight Henninger, Vail Police Chief
Scot Hunn, Senior Planner
Kelli McDonald, Economic Development Manager
Todd Oppenheimer, Capital Projects Manager
John Power, Director of Human Resources
Elisabeth Reed, Former Town Planner
George Ruther, Director of Community Development
Suzanne Silverthorn, Community Information Officer
Nina Timm, Housing Coordinator
Jamie Wilson, Comm. and Special Projects Manager
Vail Recreation District Staff
Mike Ortiz, Director, Vail Recreation District
John Monson, Assistant Director, Vail Recreation District
Consultants
Becky Zimmerman, Principal, Design Workshop
Rebecca Leonard, Project Manager, Design Workshop
Pam Britton, Facilitator, Design Workshop
Anna Gagne, Project Assistant, Design Workshop
Chris Cares, RRC Associates
Vail Housing Authority
Steve Lindstrom
Mark Ristow
Sally Jackle
Kim Newbury
Ethan Moore
Representatives and Organizations
Bruce Baumgartner, Eagle County
Cal Wettstein, US Forest Service
Linn Schorr, Eagle River Water and Sanitation District
Dave Johnson, ECO Transit
Bill Jensen, Vail Resorts
Jim Lamont, Vail Village Homeowners Association
Jim Brandmeyer, formerly of Vail Alpine Garden Foundation
Peter Abuisi, Vail Mountain School
Karen Strakbein, formerly of Eagle County School District
Ceil Folz, Vail Valley Foundation
Michael Robinson, Vail Valley Partnership
Gregory Repetti, Vail Valley Medical Center Foundation
Karen Simon, Vail Valley Charitable Fund
Bill Wilto, Vail Valley Rotary Club
Bev Trout, Vail Board of Realtors
Kaye Ferry, Vail Chamber and Business Association
Mark Bricklin, Vail Daily
Don Rogers, Vail Daily
Carl Walker, Vail Religious Foundation
Environmental Team
Luke Cartin, Vail Resorts
Anne Essen, Resident
Kim Langmaid, Gore Range Natural Science School
Susan Pollack, board member of Gore Range Natural
Science School
Matt Scherr, Eagle Valley Alliance for Sustainability
Caroline Bradford, Grand River Consulting
Vail Economic Advisory Council
Dick Cleveland
Rick Scalpello
Robin Litt
Sally Hanlon
Rob LeVine
Pam Stenmark
Mark Cervantes
Matt Morgan
Steve Kaufman
Tori Franks
Rayla Kundolf
Bob McNichols
Bob Boselli
Alan Kosloff
M. Joseph McHugh
TABLE OF CONTENTS
EXECUTIVE SUMMARY 1
VAIL 20/20 COMMUNITY VALUES
3
LAND USE AND DEVELOPMENT
4
PARKS AND RECREATION
6
ENVIRONMENTAL SUSTAINABILITY
8
HOUSING
11
TRANSPORTATION
ECONOMY
13
16
PUBLIC SAFETY
18
COMMUNITY DIVERSITY
19
APPENDIX A: BACKGROUND INFORMATION
A-1
APPENDIX B: PUBLIC INPUT SUMMARIES
B-1
APPENDIX C: VAIL TOMORROW SUMMARY
C-1
APPENDIX D: COMMUNITY SURVEY 2007
**NOTE: IF APPENDICES ARE NOT INCLUDED,
THEY CAN BE VIEWED AT WWW.VAILGOV.COM/2020
D-1
EXECUTIVE SUMMARY
1
The Vail 20/20 Focus on the Future process
began in 2006 as a way to build upon Vail’s
successes, keep the resort community
competitive and to seek opportunities to improve
the community through a strategic plan. Goals of
the 20/20 process were adopted as follows:
• Create a plan that identifies commonly shared
values in the community.
• Create a clear vision for Vail.
• Integrate a plan to coordinate Vail’s strategies
for the future.
• Create a plan that transcends the
administrations of town staff, Vail Town Council
and appointed boards and commissions.
Vail’s last community visioning process took
place in 1996, which involved the community in
the creation of shared values, goals and actions.
Now, more than a decade later, that earlier work
from Vail Tomorrow has been re-examined as
part of the Vail 20/20 process.
The public input process for Vail 20/20 has
included two public workshops, a meeting with
Vail’s stakeholders, a workshop with Vail
Mountain School students, and an open house to
respond to a first draft of the Strategic Action
Plan. Environmental sustainability, workforce
housing, I-70 mitigation, wildfire preparedness
and management of growth and redevelopment
were identified during these meetings as top
priorities for the town. In all, more than 300
voices were heard to assist in setting a direction
for the future.
The Vail 20/20 Strategic Action Plan begins with
a set of values that outline what is truly important
to the community. The plan then details land use
and development, parks and recreation,
environment, housing, transportation, economy,
community and public safety topics, including
specific vision statements, long-term goals, and
actions and strategies over the next 5 years to
achieve those goals.
The appendices include the following information:
Background information, current practices,
current strategies, guiding documents, and public
input for each topic (Appendix A), summaries of
public input (Appendix B), Vail Tomorrow
summaries (Appendix C), 2007 Community
Survey (Appendix D).
Vail’s Vision is the general vision statement for
Vail’s future, based on input from the community
during the Vail 20/20 process, and is as follows:
We are the “Premier Mountain Resort
Community” by providing high quality of life
and experiences for both residents and
visitors. This is achieved through
environmental stewardship, world-class
recreational, cultural and educational
opportunities, a strong year-round economy,
diversity of housing, and superior
infrastructure. The town actively seeks input
and cooperation from the community and its
neighbors to ensure fulfillment of its vision.
The following provides a summary of each topic
and general themes expressed by 20/20
participants. For more information, visit
www.vailgov.com/2020.
Land Use and Development: The completion of
current redevelopment in Vail and preparing for
future growth is essential to Vail’s ongoing
success as a resort community. Through
evaluation of and modifications to the town’s
planning documents, the town has an opportunity
to ensure proper guidance of future development.
During 20/20, some participants expressed
concerns over the scale of development in Vail,
while others expressed satisfaction with the
town’s management of growth and development.
EXECUTIVE SUMMARY
2
Parks and Recreation: Aging infrastructure, the
need for new recreation facilities and
programming to meet public demand and a lack
of funding have been identified as important
challenges to be addressed by Vail’s leaders and
its partners. During 20/20, participants expressed
a desire for new facilities, increased maintenance
for existing facilities and additional marketing for
recreation programs.
Environment: Vail’s reputation as a resort industry
leader lends itself to setting exceptional
standards for environmental stewardship. During
20/20, participants encouraged the town to
become a leader in environmental sustainability,
including improvement in town practices and
creation of new environmental opportunities for
businesses, residents and guests.
Housing: The high cost of housing and a lack of
developable land continue to challenge the
community in providing adequate workforce
housing. Opportunities exist to increase the
amount of employee housing through
redevelopment of existing housing, the purchase
of deed-restricted units and through developer
requirements. During 20/20, participants placed
workforce housing as a top priority for the
community and government leaders to address.
Transportation: Vail strives to operate a seamless
transportation system while experiencing an
increase in users in every mode of transportation.
This increase has caused the town to reevaluate
and seek new opportunities for funding sources
and solutions to traffic congestion and parking
needs. During 20/20, participants expressed
concerns regarding I-70 noise and pollution,
increased traffic in Vail and the need for
additional parking options.
Economy: Increasing capital and operational
expenses for the town, a sales tax driven
municipal budget, workforce housing needs and a
seasonal economy impact the community’s long-
term financial health. During 20/20, participants
expressed interest in creating a year-round
economy, funding capital projects and focusing
on workforce housing.
Community: Vail’s community direction and
diversity is impacted by variables such as
housing, employment and affordability. These
variables have caused a decline in the number of
families living in Vail, while representation from
other demographic sectors such as retirees and
part-time homeowners moving to Vail full-time
has increased. During 20/20, participants
expressed optimism in addressing the many
challenges associated with improving community
diversity, which in turn, will contribute to a
healthier resort.
Public Safety: The town continues to look for
opportunities to improve its public safety divisions
including constructing a new fire station in West
Vail to improve emergency response times in the
neighborhood, as well as renovation to the Main
Vail fire station. Additionally, the increase in
wildfire danger caused by the ongoing pine beetle
outbreak poses a threat to public safety and the
town is working with local and regional partners to
prepare itself and its residents in the event a
wildfire occurs. During 20/20, participants
expressed the need for a new fire house in West
Vail and ongoing response to the beetle outbreak.
The Vail 20/20 Strategic Action Plan has been
developed to guide decisions by key leaders to
ensure these decisions are aligned with the
community’s desired future, as outlined in Vail’s
Vision above. The plan will also be used to
improve effectiveness and efficiency in capital
and operational budgeting for the town. As such,
Vail’s 20/20 values and vision statements, goals
and actions should be reviewed as needed to
maintain a strategic direction into the future.
VAIL 20/20: COMMUNITY VALUES
3
Premier Resort Community: Vail values its role
as a premier resort community, which recognizes
the interdependent relationship between the
resort, community and municipality. Vail's
success as a resort depends largely on its
success as a community, as the community
fosters relationships between locals and visitors.
We make plans and take actions that are
investments in the experiences and lives of many
different generations, today and into the future. It
takes work and reinvention to stay No. 1, and Vail
is committed to innovation and creativity to
achieve our goals.
Diversity: Vail values maintaining a diverse
population of residents, workers and visitors, with
a broad representation of age, family
composition, ethnic background and economic
means.
Activities Benefit Individuals and the
Community: Vail values a vibrant community life
supportive of spiritual and physical well-being and
encouraging of intellectual and cultural growth.
This value includes providing a wide variety of
educational, recreational, entertainment, art and
cultural opportunities. These offerings are
accessible to all and appeal to residents and
guests of all ages, incomes and interests. These
activities promote the development of
relationships that strengthen the community.
Natural Environment: Vail values the
environment as a source of health, beauty,
recreation and economic strength that makes Vail
a special place to live, work and play. As
stewards of the environment, Vail is committed to
promoting sustainable environmental practices in
every aspect of the community.
Safety and Health: Vail values a sense of
personal security for its citizens and their
children, as well as for property. Quality
healthcare and physical activities support the
health of the community.
Participation and Cooperation: Vail values the
participation of its citizens in community life,
decision making and planning for the future. To
foster effective communication, the community
subscribes to a Common Code of Ethics for
conduct in civic life including honesty, integrity,
civility, respect, trust, goodwill, transparency,
openness, selflessness and generosity. A sense
of ownership and responsibility is achieved
through open communication and cooperation
between community members, businesses,
interest groups and local and regional
governments. Cooperation is essential to
addressing issues that extend beyond town
boundaries.
Leadership: Vail values a transparent, fiscally
responsible and ethical municipal government
that engages community members, private
partnerships, municipalities and other entities
throughout the region to make sound decisions
that serve all interested parties for the long term.
Healthy Economy: Vail values world-class
service and a vibrant, diverse, year-round
economy that caters to full and part-time
residents, visitors and business owners and
operators. A growing employment and revenue
base supports the economy, which thrives on
environmental sustainability, amenities and
events, transportation and other infrastructure.
Sense of Place and Character: Vail values the
strong history of the town and its unique
character and legacy while acknowledging the
importance of reinvention. This is reflected in the
high quality of the built environment with design
and features that endure over time.
Transportation and Transit Network: Vail
values a sustainable, multi-modal transportation
system that effectively provides ease of access to
residents, visitors and the workforce in an
environmentally and technologically forward
manner.
Vail’s Community Values serve as the foundation for the
Vail 20/20 Strategic Action Plan and are the essence of Vail’s identity.
LAND USE AND DEVELOPMENT
4
20/20 Vision: The pedestrian ambiance and
scale of Vail Village and LionsHead continues
into 2020, where the European alpine charm of
Vail is replicated in its new development. The
unique character of Vail is evident from the
Tyrolean building style that speaks of Vail’s
history, to the mountain contemporary style that
heralds technological advancement. The vibrant
mixed-use pedestrian core areas of Vail attract
guests, residents and businesses. The diversity
of businesses within the core areas provides
something for everyone and the new affordable
housing options are seamlessly integrated into
the community’s fabric. Growth has been
carefully managed to be sustainable and
complementary to the natural environment.
20/20 Implementation: Based on input from the
community during the 20/20 process, town staff
developed the following goals and action
strategies to support the land use and
development vision. The goals also reflect the
common themes heard from the community
during the 20/20 process, including a need for
more employee housing, increased
environmental sustainability, reduction of I-70
impacts and managed growth.
Goal #1: Vail will continue to manage growth,
maintaining a balance between the bulk and
mass of residential, commercial and recreational
uses to ensure the quality, character, diversity
and vitality of the town by ensuring that all
regulatory and advisory land use documents are
updated and current, providing ease of
compliance and enforcement, and uniformity
among regulatory and advisory documents.
Actions/Strategies
• Update planning documents, ensuring public
participation and regional government
participation to reflect current conditions,
management of growth and gain a clear
understanding of a preferred future scenario for
Vail, including:
o West Vail Master Plan
o Chamonix and Wendy’s site Master Plan
o Land Use Plan
o LionsHead Master Plan
o Vail Village Master Plan
o Comprehensive Open Lands Plan
o Ford Park/Donovan Park Master Plan
o Three Mile Plan (annexation plan)
o Comprehensive map that includes parcels,
zoning and hazards
o Timber Ridge Redevelopment Plan
• Work with Eagle County to incorporate the Vail
Integrated Land Use Plan as part of the Eagle
County Comprehensive Plan.
• Make amendments to the Vail Town Code to
reflect planning document updates, including
the Sign Regulations, Zoning Regulations and
Development Standards Handbook.
• Work with utility companies and town staff to
address capacity issues and identify future
concerns for development and redevelopment
projects.
Goal #2: Land use and development decisions
will address environmental sustainability as a
priority of the community.
Actions/Strategies
• Create green building standards for all new
buildings within the town.
• Ensure that all Comprehensive Plan updates
address environmental issues, including
recommendations for improvements.
• Work with public and non-profit partners to
ensure that environmental issues within the
town and region are being addressed.
• Educate developers and applicants on how to
incorporate environmental sustainability into
projects.
• Promote alternative transportation through
planning efforts that will reduce Vail’s carbon
impact.
5
Goal #3: Ensure fairness and consistency in the
development review process.
Actions/Strategies
• Provide transparency of the review process by
improving communications.
• Embrace policies and practices that ensure
honest governmental interaction.
• Define ways in which to improve
communication with the public.
• Review and improve policies regarding
notification of design review applications.
• Provide adequate training for members of the
town’s boards, commissions and committees
regarding goals and purposes for regulation.
• Develop a streamlined design review process
and include in regulation updates.
Goal #4: Provide for enough deed-restricted
housing for at least 30 percent of the workforce
through policies, regulations and publicly initiated
development.
Actions/Strategies
• Update housing regulations to include more
zone districts that are required to provide
employee housing.
• Redevelop Timber Ridge to increase number of
employee beds.
• Use employee housing fund for buy-downs and
other programs that will increase the number of
employees living within the town.
• Address the zoning regulations to provide more
incentives for developers to build employee
housing units.
PARKS AND RECREATION
6
20/20 Vision
Vail embraces a healthy lifestyle and is a place
where one of any age, economic status, race and
culture can indulge in a multitude of diverse
recreational activities. With Vail Mountain, Gore
Creek and a strong regional system of diverse
recreational facilities and amenities, the Vail
Valley is a premier destination for the recreation
enthusiast. Through Vail’s vast and
unprecedented era of capital improvements, pace
is maintained by offering exceptional recreational
programs in world-class facilities that are actively
communicated and marketed to users.
20/20 Implementation
Based on input from the community during the
20/20 and the Vail Parks and Recreation Master
Plan processes, town and VRD staff developed
the following goals and action strategies to
support the parks and recreation vision.
Goal #1: E v a l u a t e c u r r ent recreational
programming, facilities and amenities and ensure
they meet the needs of all users on a year-round
basis.
Actions/Strategies
• Evaluate need for new youth services space,
pending potential LionsHead parking structure
redevelopment.
• Continue to gain community input on desired
programs on both current and future plans.
• Provide affordable recreation programs and
packages for seasonal workers and residents
with moderate income levels.
• Identify programs not meeting minimum capacity
and work to improve programs and marketing.
• Work with local tourism organizations to provide
alternatives to skiing and additional summer
activities.
• Develop an understanding of the future of parks
and recreation amenities through planning and
public participation, and update the Vail Parks
and Recreation Master Plan as needed.
Goal #2: Establish and improve upon
partnerships with public, private and non-profit
entities, ultimately delivering added benefits to
recreation users.
Actions/Strategies
• Update lease and management agreements
between the town and VRD.
• Seek opportunities to provide aquatic
programming by collaborating with hotels and
athletic clubs.
• Collaborate with Western Eagle County
Metropolitan Recreation District and Eagle-Vail
Metropolitan District to create a seamless and
valley-wide recreation experience.
• Work with Vail Resorts, Inc. and the Forest
Service to build new trail systems.
• Work with Vail Resorts, Inc. to improve biking
and hiking on Vail Mountain and create additional
on-mountain recreation opportunities.
• Continue to evaluate and increase marketing for
Vail’s parks and recreation programming by
partnering with the Vail Valley Partnership, Vail
Chamber and Business Association, Vail Local
Marketing District, Vail Resorts and other
organizations to promote events and services to
guests and new residents.
• Work with private sector and water controlling
entities to improve fishing opportunities.
PARKS AND RECREATION
7
Goal #3: Conduct necessary capital
improvements of Vail’s current recreational
facilities and amenities to meet high standard of
quality for users.
Action/Strategies
• Explore combining efforts among the town and
VRD for turf management and landscaping.
• Explore creation of an adopt-a-park program
and/or park ambassador program to improve park
maintenance.
• Quantify current deferred capital maintenance
backlog for recreational facilities.
• Create trail connections that take users off the
road.
• Enhance the Nordic skiing facilities through
grooming improvements.
• Plan for and provide new destination play
environments throughout Vail.
• Begin update of Parks Safety and Improvement
Plan to plan for implementation completion.
• Convene a citizen committee to make a
recommendation to the Vail Town Council on the
location and design of a permanent Vail skate
park.
Goal #4: Evaluate and prioritize needs and
obtain funding for recreational facilities and
programming in Vail.
Actions/Strategies
• Reevaluate the VRD’s fee policy including
resident/non-resident fees to reward the Vail
taxpayers; consider an inclusion election and/or a
special recreation tax for “non-included areas;”
establish non-resident fees.
• Consider the use of Real Estate Transfer Tax to
fund VRD initiatives.
• Consider a ballot initiative in May 2008 by the
VRD to address recreational facilities and
programming needs.
ENVIRONMENTAL SUSTAINABILITY
8
20/20 Vision
Vail is an environmental leader and a sustainable
community. Vail collaborates with the community
to restore and protect the natural and built
environment in balance with its economic and
social needs.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff met with a team of
interested citizens and developed the following
goals and action strategies to support the
environmental sustainability vision. The goals
also reflect the common themes heard from the
community during the 20/20 process, including
being an environmental leader, a need for more
employee housing, reduction of I-70 impacts and
managed growth.
Goal #1: Measure, Monitor, Manage: Gain a
clear understanding of our current baseline
scenario of environmental health and impacts and
create clear and concise measurable goals.
Actions/Strategies
• Establish a baseline scenario for green house
gas emissions, waste levels, water quality and
forest health, as well as any other measurable
scenario for environmental health.
• Establish measurable, attainable goals for
improving the baseline scenario through
calculated research.
• Take action from the remaining goals in order to
achieve each established goal for improving
environmental health.
Goal #2: Energy Management in Buildings and
Transportation: Reduce the town’s 2007 baseline
green house gas emissions.
Actions/Strategies
• Encourage or require building certifications that
promote material efficiency through LEED
(Leadership in Energy and Environmental
Design) certification and/or other green building
programs.
• Complete a town greenhouse gas emission
baseline inventory to understand goals and to
promote the use of renewable energy and energy
efficiencies in town facilities.
• Build awareness of the climate change problem
through public education and awareness
programs.
• Partner with Holy Cross and other utility
companies to promote and educate consumers
about energy efficiency.
• Encourage adoption of green building strategies
and practices.
• Implement energy efficiency and conservation
measures for municipal facilities.
• Research alternative fuel options for town
transit/fleet operations.
• Partner with the I-70 Coalition and ECO Transit
to promote and leverage mass transit projects.
• Support employee housing initiatives in order to
reduce trips into Vail.
• Enforce vehicle idling laws to reduce carbon
output.
Goal #3: Ecosystem: Improve the health and
diversity of the forest and mountain ecosystem
while recognizing the interdependence of the
wildland urban interface (WUI) corridor within
Vail.
Actions/Strategies
ENVIRONMENTAL SUSTAINABILITY
9
• Reduce extreme wildfire hazard areas in the
wildland urban interface as outlined by 2010
through the Vail Valley Forest Health Project and
the town’s Community Wildfire Protection Plan.
• Partner with the Forest Service on future
wildland fire mitigation and fire prevention
projects.
• Encourage updating and/or enforcement of the
town’s regulation making pine beetle infested
trees a nuisance, through property assessments
and owner education, as well as the use of the
town’s wildfire mitigation crew.
• Research state and federal grant opportunities
for wildfire fuel reduction projects, public
education and fire prevention programs.
• Research potential code amendments to further
protect homes from wildland fires.
• Initiate Trees for Vail program as a forest
restoration program in the Town of Vail.
• Work with non-profit organizations and the
Colorado Department of Wildlife to improve
wildlife conditions.
Goal #4: Resource Efficiency - Reduce, Reuse,
Recycling: Reduce the rate of residential,
commercial and construction waste through
programs centering on reducing, reusing and
recycling waste.
Actions/Strategies
• Increase recycling participation and reduce per
capita landfill waste through an ordinance
requiring residential and commercial recycling.
• Increase the number and quality of recycling
drop off locations within the town, specifically in
East and West Vail.
• Encourage creation of on-site recycling
opportunities for multi-family housing units.
• Develop a small commercial cardboard recycling
collection program for Vail based businesses.
• Promote and require recycling of construction
waste and building material.
• Create a culture of waste reduction and
resource efficiency by delivering a clear and
consistent message.
• Replace current animal waste disposal bags
with biodegradable bags.
Goal #5: Water Quality: Maintain Gore Creek
watershed as a Gold Medal fishery, while working
to maintain tributaries that meet and/or exceed
aquatic life standards set by the state of
Colorado.
Actions/Strategies
• Annually review funding to support the Eagle
River Watershed Council and other partners and
continue participation in the Black Gore Creek
steering committee.
• Support permanent on-stream solutions that
protect Gore Creek from past operation and
maintenance of the I-70 roadway (i.e., Basin of
Last Resort), including annual review of funding
opportunities and public support of the program.
• Develop and implement best management
practices for sedimentation and erosion control in
the watershed.
• Work with the Colorado Department of
Transportation in the development of actions that
reduce past and future I-70 operations and
maintenance impacts to Black Gore Creek, Gore
ENVIRONMENTAL SUSTAINABILITY
10
Creek, Miller Creek and Polk Creek, via public
participation process and comment period.
• Support a storm water pollution prevention
public education program in the town.
• Integrate Town of Vail storm water protection
and compliance program with the Forest Service
and Vail Resorts to prevent discharge of
sediment into Gore Creek.
Goal #6: Education: Ensure the community is
educated and aware of environmental issues to
encourage responsible environmental actions.
Actions/Strategies
• Work with the Town Council to identify
environmental issues that need immediate
attention as well as those that will require action
in the future.
• Conduct public awareness campaigns to
promote environmental stewardship (i.e.
increased recycling, energy efficiency).
• Build awareness of the Vail ecosystem by
coordinating the promotion of outdoor recreation
amenities with local stewards of the environment.
• Work with non-profits to promote environmental
programming in Vail and regionally.
• Research the need to create an Environmental
Council supported by a variety of funding sources
that promotes environmental education and
ecotourism in Vail.
• Encourage the business community to conduct
an educational campaign to promote and design
programs that support Vail as an ecotourism
destination.
• Promote and communicate the value of Gore
Creek within the Vail community.
• Work with a local or regional university to
identify ways to improve Vail’s environmental
health.
• Partner with Vail Resorts to implement
environmental programs within and around Vail.
• Conduct a campaign to educate public on
wildlife resistant garbage containers.
HOUSING
11
20/20 Vision
The number of employees living within the town
has steadily increased, thanks to the town’s
commitment to ensure affordability and
availability of housing. The number of deed-
restricted rental and for-sale units required of
both private and public projects has increased.
The diversity of deed-restricted units can
accommodate the seasonal worker, as well as all
levels of year-round employees, including those
with families. Housing in general has been
transformed to include green building standards.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff with the Vail Local
Housing Authority, developed the following goals
and action strategies to support the housing
vision.
Goal: The Town of Vail recognizes the need for
housing as infrastructure that promotes
community, reduces transit needs and keeps
more employees living in the town, and will
provide for enough deed-restricted housing for at
least 30 percent of the workforce through policies,
regulations and publicly initiated development.
Actions/Strategies
• Research and propose next steps for
strengthening the town’s inclusionary zoning and
commercial linkage policies, including
requirements for more zone districts.
• Research parking requirements for employee
housing and consider reducing requirements for
employee housing developments.
• Ensure pay-in-lieu funds generate as many
workforce housing units as possible.
• Establish protocol for disbursement of dedicated
housing fund resources.
• Research and secure potential alternative
(besides pay-in-lieu) funding sources for
employee housing.
• Work with the County and other regional entities
to ensure housing is addressed on a regional
level.
• Preserve existing affordable/workforce housing
within the town.
o Expand “buy down” program that gives
cash for deed restrictions of units.
o Evaluate impact and explore options for
replacement of EHUs from Timber Ridge during
redevelopment.
• Expand the number of employee beds in the
Town of Vail.
o Redevelop Timber Ridge to increase
affordable/workforce housing and maximize
redevelopment potential with high density zoning.
o Update Chamonix/Wendy’s Master Plan to
increase employee housing development
potential.
o Redevelop Chamonix parcel per the
master plan.
o Redevelop the A-Frame lot for employee
housing.
o Conduct inventory of all sites with
development potential and pursue opportunities
for acquiring undeveloped or underdeveloped
properties.
o Consider increasing incentives in
performance zoning for property owners who
build EHUs.
o Continue to purchase properties for TOV
employee rentals.
o Amend development standards to allow for
development of EHUs on properties.
o Evaluate opportunities for potential land
swaps with the Forest Service.
o Evaluate opportunities for annexation of
land from other jurisdictions.
o Update the Vail Land Use Plan and identify
more areas for employee housing.
• Enumerate the effects of housing employees
within the Town of Vail, including a cost-benefit
analysis of employee housing.
TRANSPORTATION
12
20/20 Vision
Vail is recognized as having a comprehensive
transportation system and through continued
redevelopment, has reinforced its transit-oriented
lifestyle. Transit, walking and biking are the
major modes of travel along with extensive, multi-
modal connections between major destinations.
Those who choose to drive are welcomed with a
well-maintained roadway system directing
vehicles to Vail’s managed parking areas. Goods
and service delivery are distributed through the
town’s dispersed loading and delivery system.
Getting to and from Vail is safe and efficient.
Connections throughout the intermountain area
are seamless and a big factor in Vail’s quality of
life. Workers enjoy a one-hour commute from the
Denver Metro area or Glenwood Springs in a
reliable and environmentally friendly method,
while residents and guests enjoy the same
commute to Denver for work or visits to the many
cultural venues and events. Convenient
connections to the nearby airports make year-
round travel to Vail easy from anywhere in the
world.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff developed the following
goals and action strategies to support the
transportation vision.
Goal #1: Create an integrated Transportation
System with high levels of service that caters to
the many needs of our residents, guests and
employees and embraces the many issues of the
surrounding natural and built environment in its
design, implementation and operation.
Actions/Strategies
Parking
• Aggressively manage parking to minimize major
capital investments to increase supply while
encouraging travel modes other than single
occupant vehicles.
• Maintain the supply of parking where all demand
is met except up to a maximum of 15 days of
winter and three days of summer when parking
demand exceeds supply.
• On parking overflow days, provide on-street
emergency parking and additional bus stops to
ensure a maximum waking distance of a quarter
mile to a bus stop or half mile to the final
destination.
• Parking revenue shall offset all parking costs,
including operations and capital, and combined
with the ski tax, shall pay for the operational and
capital costs of transit.
• Meet future parking needs of approximately
1,000 spaces by developing parking supply that is
conveniently located to destinations.
Bikeway
• Integrate Frontage Road plans to include
bikeway construction.
• Work with regional trail authorities to implement
a comprehensive regional bike trail system to
ensure Vail will be the center of a regional bike
trail system connecting areas as far as Aspen,
Rifle, Breckenridge, Fairplay, Kremmling,
Leadville and Salida.
• Create regulations that provide convenient
connections between developments and
bikeways.
• Work with private developers to ensure all
arterials in Vail have bikeways along them and
that there are connections between
neighborhoods.
• Codify and require developments to provide
easements and construct connections.
• Work with the Forest Service, Bureau of Land
Management, Greater Outdoors Colorado,
TRANSPORTATION
13
Colorado Trail and other partners to implement
the Rocky Mountain trail system that provides
regional connections for hiking, mountain biking
and other non-motorized modes of transportation,
with Vail in the center of the system.
• Increase bicycle parking in commercial core
areas.
Pedestrianization
• Ensure that all pedestrians have a maximum of
a quarter mile or less to walk from transit stops to
major destinations.
• Ensure that walking distances from residential
areas to transit stops are one-sixth of a mile in
high density areas (5 minute walk), one-third mile
in medium density areas (10 minute walk), and a
half mile in low density areas (15 minute walk).
• Ensure transit and pedestrian connections are
integrated into the design of development
projects.
• Evaluate the need for amendments to Zoning
Regulations and master plans to incorporate
transit oriented development and more mixed use
development.
• Analyze current manmade pathways and
acquire easements to build legitimate pathways
(including streamwalk).
• Improve sidewalks on frontage roads and other
necessary places.
Transit
• Annually review transit costs and parking
revenue and adjust as necessary in order to
maintain balance.
• Provide peak time line haul service of five to
eight minutes and max of 15 to 20 minutes on
outlying peak service.
• Ensure and plan for all major parking areas to
be integrated with significant line haul transit
connections.
• Research feasibility of an advanced mass transit
system in Vail.
• Provide a max of 30 minutes to one hour off-
peak service that is coordinated with expected
walk times and people’s ability to reach stops
during both the winter and summer.
• Coordinate and work with ECO Transit to ensure
service can be provided as demand is driven by
Vail’s aggressive parking management and travel
demand management strategies.
• Work with local, regional and state governments
to ensure that Vail’s mass transit system is
interconnected to a county-wide and statewide
system, including connections to Summit and
Garfield counties.
Roadway
• Maintain the current Levels of Service on roads
throughout the town through road improvements
(LOS C in clear daytime conditions, LOS D in
harsh winter conditions on arterials, LOS D at
cross streets during peak times in clear daytime
conditions).
• Work with the Community Development
Department to ensure land use patterns do not
adversely affect travel demand without mitigation
or no change in level of service.
• Keep arterial roadway size to four lanes with a
center median with a 35 mph speed limit.
• Create a secondary parallel loop route to the
frontage roads with two lane 25 mph speed for
emergency service.
• Provide alternate routes to detours with proper
signage.
TRANSPORTATION
14
• Seek funding and creation of a Simba Run
underpass to allow additional routes across I-70.
I-70
• Work with CDOT to ensure I-70 functions
adequately for the movement of people and
goods to and from Vail.
• Participate in the I-70 Coalition to assist with
solutions for traffic congestion along I-70.
• Convene citizen group to work with staff on a
study of I-70 and long-term mitigation of noise
and intrusiveness.
• Work with the Colorado Department of
Transportation and other organizations to
research feasibility and funding for mass transit
along I-70 that provides seamless connectivity to
Denver Metro System. The measurement of
success would be a 60-minute trip from Vail to
Denver (C-470).
• Continue to improve the entrances to Vail to
ensure a LOS C.
• Work with Eagle County and CDOT to
encourage safety improvements on Vail Pass and
Dowd Junction.
• Continue to explore options for burying or
rerouting I-70.
Air Service
• Encourage year-round air service with adequate
year-round connections from around the world to
airports in the region.
• Work with ECO Airport, Grand Junction Airport,
Denver International Airport and shuttle services
to create plan for year-round air service that
serves Vail.
• Support local marketing efforts to work with
travel package companies to ensure that service
to Vail is affordable and accessible.
Goal #2: Minimize the environmental impact of
the transportation system on the town and the
region.
Actions/Strategies
• Ensure town vehicles minimize their carbon
dioxide emissions by upgrading current fleet with
energy efficient and low emission vehicles.
• Research methods for reduced energy use in
streetscape and other parts of system that have
high-energy consumption.
• Continue to mitigate noise pollution issues
throughout the town through sand storage
berming and other methods; work with community
to create new long-term solutions for I-70 noise.
• Monitor effects of air pollution from
transportation sources and research potential
mitigation.
• Encourage the Colorado Department of
Transportation to reduce road sanding yet
maintain safety standards.
• Maintain current sand sediment basins and work
with CDOT to increase capacity and number of
basins.
• Encourage Sediment Control Action Plan
(SCAP) for Vail Pass and Vail.
• Reduce point and non-point sources of pollution
from transportation.
• Work with Division of Wildlife to ensure that
transportation improvements do not affect wildlife.
• Enhance natural environment through initiatives
to improve ecosystem health.
TRANSPORTATION
15
• Respect currently adopted view corridors by
encouraging development that enhances view.
ECONOMY
16
20/20 Vision
Vail’s economy is supported through a year-round
viable business environment that meets the
market demands of both residents and visitors.
The major redevelopment of much of the town
has expanded and enhanced Vail’s pedestrian
and commercial core areas, which provides a
strengthened tax base. A diversity of retail,
lodging, dining, cultural events, service
businesses and both indoor and outdoor
recreation opportunities funds a growing
employment and revenue base. The town’s
strong infrastructure, environmental stewardship
and its cooperation with economic and
community partners benefits Vail’s financial
system. Through prudent cost-management and
balancing of diversified revenue sources, the
municipality has sustainable funding for its capital
and operational needs.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff worked with the Vail
Economic Advisory Council and developed the
following goals and action strategies to support
the vision for Vail’s economy.
Goal #1: Increase the Town of Vail’s economic
activity as measured by tax revenue to, at a
minimum, keep pace with annual inflation.
Actions/Strategies
• Support retail opportunities in Vail including
completion of streetscape in Vail Village and
LionsHead; modification of Vail’s sign code to
offer better opportunities for businesses to
promote themselves; implementation of the
LionsHead Master Plan; adoption and
implementation of the West Vail Master Plan; and
redevelopment of the LionsHead parking
structure.
• Benchmark local economic performance via
economic and industry indicators including but
not limited to the Vail Business Review, same
store comparisons and the Travel and Tourism
Trends Study.
• Research cost and need for an Economic Vitality
Study to evaluate Vail’s current retail offerings,
retail marketing opportunities, recommend
strategies for enhancement of Vail’s retail
experience and better define the Town of Vail’s
role in economic development.
• Work with Vail’s economic partners, including
but not limited to Vail Resorts, Inc., Vail Valley
Medical Center, Eagle County School District,
Vail Mountain School and others to maintain
strong relationships with the town’s largest
economic contributors.
• Continue to facilitate Vail’s Billion Dollar
Renewal, including re-branding of the renewal,
which will generate additional economic activity
and tax dollars.
Goal #2: Focus on building a year-round
economy; reduce economic seasonality by
growing the summer economy at a rate greater
than or equal to the winter economy.
Actions/Strategies
• Market and promote Vail to local, regional,
national and international visitors as a year-round
destination.
• Utilize data from the Vail Local Marketing District
and seek ways to increase summer (May-
October) visitors, including group business.
• Annually review funding for economic vitality
programs such as Bravo!, Hot Summer Nights,
Vail International Dance Festival, Street Beat
Concert Series, Vail Jazz Foundation,
Commission on Special Events, Visitor
Information Centers and other programs.
ECONOMY
17
Goal #3: Maintain a town-wide workforce in which
at least 30 percent of people who work in Vail
also live in Vail.
Potential Action
• Support the local economy by working with the
business community to address future workforce
housing needs as they relate to business in Vail.
Goal #4: Identify and implement additional
revenue sources to support Vail’s capital needs.
Potential Action
• Address funding shortfalls for future capital
needs through research and implementation of
new revenue sources.
PUBLIC SAFETY
18
20/20 Vision
The Town of Vail delivers world-class emergency
services that provide a safe environment that
supports being the Premier Resort Community.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff developed the following
goals and action strategies to support the
community’s vision for public safety.
Goal #1: Identify and address potential public
safety threats that may jeopardize the
community’s safety and security.
Actions/Strategies
• Identify potential immediate and future public
safety threats.
• Create a risk assessment of short-term and
long-term public safety threats.
• Identify an action plan to address immediate and
future public safety threats.
• Develop and practice mutual-aid responses to
identified public safety threats such as the wildfire
risks posed by the pine beetle and other
hazardous forest fuels.
• Identify short and long-term resources and
staffing needed to address the public safety
threats, such as the West Vail Fire Station, and
collaborate regionally, wherever appropriate.
• Identify an action plan to retain public safety
employees, which are critical to the success of a
safe, secure and customer-friendly community.
• Identify the causes of public safety employees
leaving the TOV and address root causes.
• Identify an action plan to address substance
abuse problems to reduce crime and disorder and
other social issues to ensure a health community.
• Work with other county agencies to prevent and
address substance abuse in the community.
COMMUNITY DIVERSITY
19
20/20 Vision
Community connections are an essential part of
Vail’s livelihood. Vail is a close-knit and inclusive
mountain community and its passion for the place
is infectious. Whether a person lives, works, or
visits here, there is a special bond that ties
people together. This is a place where everyone
is welcome and community contributions are
highly valued. Vail takes great pride in
celebrating its diversity and together its people
appreciate the distinct recreational, cultural and
educational qualities that can only be found in
Vail. The community actively participates in the
growing number of activities taking place in
facilities that are well maintained and appeal to
Vail’s diverse needs. As individuals, stakeholders
feel a responsibility to participate fully in the
community, exchanging ideas and sharing a
commitment to fulfill the collective vision in
making Vail the best place on Earth. Vail is
known worldwide for its innovation, civic
leadership and overall best practices. For visitors
and residents, there is no better place than Vail.
20/20 Implementation
Based on input from the community during the
20/20 process, town staff developed the following
goals and action strategies to support the
community diversity vision. The goals also reflect
the common themes heard from the community
during the 20/20 process.
Goal #1: Create opportunities for enhanced
community interaction through increased
activities, occasions and physical locations that
bring our diverse community members together.
Actions/Strategies
• Retain and build upon existing activities and
occasions that strengthen our community life.
• Assess existing and future community facility
needs in partnership with the Vail Recreation
District, Vail Valley Foundation, Vail Resorts,
Eagle County School District, Vail Valley Medical
Center and others.
Goal #2: Create opportunities to strengthen
community diversity.
Actions/Strategies
• Embrace policies and practices that
accommodate a diverse population including the
town’s goal to house 30 percent of the
community’s workforce in Vail.
• Retain and recruit community institutions that
strengthen our diverse community characteristics.
Goal #3: Expand opportunities for effective
community leadership.
Actions/Strategies
• Build upon Vail’s ongoing reputation of
responsible and effective leadership.
• Increase opportunities for citizen involvement in
the decision-making process.
• Increase community civility in the decision-
making process.
• Work with community to make Vail an
environmental leader.