HomeMy WebLinkAboutDRB150031
Project Name:DRB Sign DRB Number: DRB150031
Project Description:
West Vail Mall Sign Program
Participants:
OWNER WEST VAIL MALL CORP 02/05/2015
299 MILWAUKEE 501
DENVER, CO
80206
APPLICANT WEST VAIL MALL CORP 02/05/2015 Phone: 720-490-4825
299 MILWAUKEE 501
DENVER, CO
80206
Project Address:2171 N FRONTAGE RD WEST VAIL Location: West Vail Mall
Legal Description:Lot: 2-A Block: Subdivision: VAIL DAS SCHONE FIL 3
Parcel Number:2103-114-1501-2
Comments:
BOARD/STAFF ACTION
Motion By: Action: WITHDRWN
Second By:
Vote: Date of Approval:
Conditions:
Cond: 8
(PLAN): No changes to these plans may be made without the written consent of Town of
Vail staff and/or the appropriate review committee(s).
Cond: 201
(PLAN): DRB approval shall not become valid for 20 days following the date of
approval, pursuant to the Vail Town Code, Chapter 12-3-3: APPEALS.
Cond: 202
(PLAN): Approval of this project shall lapse and become void one (1) year following
the date of final approval, unless a building permit is issued and construction is
commenced and is diligently pursued toward completion.
Planner:Joe Batcheller DRB Fee Paid: $50.00
Application for Design Review
Sign Application
General Information: This application is required for any sign that is located within the Town of Vail. All signs re-
quire Design Review approval. Applicable Vail Town Code sections can be reviewed on -line at www.vailgov.com under
Vail Information —Town Code On -line (Title 11 Signs). An application for Design Review cannot be accepted until all
required information is received by the Community Development Department. Design Review approval lapses unless
sign is installed within one year of the approval.
LUS $1.00 per square foot of total sign area.
Business /Building Name: AA 056 J qAM AM
Number of proposed signs: Number of existing signs:
Length of business frontage: Height of sign(s) from grade:
Square Footage of Sign:
• Free Standing Sign ❑ Hanging /Projecting Sign ❑ Window Sign ❑ Wall Sign
• Business Sign ❑ Building Identification ❑ Subdivision Entrance ❑ Joint Directory Sign
• Men play Box ❑ Business Operation Sign ❑ Open /Closed Sign ❑ Sale Sign
10er5F) ❑ Gas Filled /Fiber Optic ❑ Temporary Site Development Sign
Physical Address: , ( Dom,. &Qx-�) u,t)g:-�;r , k
Parcel Number: 10 � I ILI i s () 1 �— (Contact Eagle Co. Assessor at 970 - 328 -8640 for parcel no.)
Property Owner: SA A-27C —1C `_� n G — S (I 10
Mailing Address:ii.UA'
Dl,nnn•
Mailing Address: -2
Phone: (�i-D Liao— q �%
- .�IL- �Id��T�lt � Fax•
For Office Use Only:
Cash_ CC: Visa / MC Last 4 CC # Exp. Date: Au # Check # y�
Fee Paid: J Received From: k )' I,
Meeting Date: DRB No.:
Planner: Project No: C l�jq
Zoning: Land Use:
Location of the Proposal: Lot: Block: Subdivision:—I/.--, Sr.d S
O1- Jan -II
Page 1 of 4
Art Work
From: Sean Kidston
Sent: Wednesday,
To: Art Work
Subject: RE: west Vail MSP amendment
F---z E----
From: Art Work [mailto :artwork @signdesignvail.com]
Sent: Tuesday, February 03, 2015 12:59 PM
To: Sean Kidston
Subject: FW: west Vail MSP amendment
5 0
10
MB
Awn i ngS.LLC
ph:970.949.45651 tx:970.949.4670
wwwA9ndesignvoil.c=
From: Art Work [mailto:artwork@si nq designvail.com]
Sent: Tuesday, February 03, 2015 12:53 PM
To: Art Work
Subject: RE: west Vail MSP amendment
Sean, Here is the change to add Unit 6 back in. All the signs have to be approved by your team first before Town
will review them so that's a Given so even font script lettering or any other type requires your review so wouldn't
need stated as such.
That work
Can you send the letter of approval for me to submit.
Thanks
Monte
2/4/2015
West Vail Mall Sign Program Summary
Adopted 1986
Amended September 5, 2007, October 17, 2012, and December 17, 2014
Purpose of Sign Program and Amendments
January 2015, Amendment
Purpose of this proposal is to identify and broaden applications of colors on store signs to
allow properties their ability to brand themselves within their logo identity. As many of these
store properties have become national store brand, their logo branding is important to them
for identity. The current signs on the building have been allowed to move outside the
previously amended colors and font restrictions by the property management company and
have been permit approved by The Town of Vail *. This amendment is designed to bring
current signs into Master Sign Program regulations and to set standards for future tenants_ so
the Master Sign Program is cohesive and consistent to existing signs on the building while
meeting the increased desire of the building tenants to be allowed better "brand identity" signs
in their logo & color selections. Amendment verbiage will be represented in bold italics for
review.
September 2007, Amendment
The intent of this revised sign program is to allow tenants of condominium units 4, 5, and 6 of
West Vail Mall visibility from I -70. These units are located within an arcade between the south
and north buildings of the West Vail Mall. Due to their location, their storefronts are not visible
from the I -70 or the frontage road. Therefore, in order for the tenants of units 4, 5, and 6 to
successfully conduct business and for the owner of the property to encourage occupancy, a
change in the sign program that allows these tenants reasonable visibility while still maintaining
the overall look and feel of the shopping center is requested. Additionally, the language of the
sign program has been clarified to avoid confusion in regards to all permitted tenant signage and
to update this program to be in compliance with Title 11, Town of Vail Municipal Code - Sign
Regulations, as may be amended from time to time.
Definitions
Face: The primary surface of a sign used to convey the name and brand identity of a
business; usually fabricated of acrylic.
Raceway: The electrical housing to which an internally illuminated sign is mounted.
Reveal: The extruded outline of a letter or logo face, usually fabricated of metal, which
houses the lighting element.
Trim Cap: Edging that mimics the profile of lettering, logos, and reveals for the purpose of
attaching faces to reveals.
Sign Area: Shall be measured by multiplying total width (inches) by total height (inches) of
up to two (2) imaginary polygons enclosing all letters, graphics and sign base
material, including framing, not integrated into the architecture of the building.
Wall Mounted Signs — Allowance by Tenant
Units 1 and 7
Number: 2 signs per tenant.
Size &
Location: Unit 1 is permitted no more than 44 square feet of signage on the south facade of
the unit. Unit 1 is permitted a second sign no more than 20 square feet on their
west facade.
Unit 7 is permitted no more than 20 square feet of signage on the east facade of
the unit. Unit 7 is permitted a second sign no more than 20 square feet on the
south facade of the south building.
Notes: All signs are to be mounted parallel to the building facade. Each
sign shall be positioned in the sign band above the store front,
centered horizontally over the space and centered vertically so as
to be on the same plane as adjacent tenants.
Design: Individual pan channel letters flush or raceway mounted. Raceways shall be
painted to match the color of the facade, which is tan as of the date of this
amendment. Letters are to have acrylic faces using no more than 2 colors for letter
faces. Logo Icons outside letters themselves will allow multiple colors to enable
store tenant to match their branding and help logo icons clarify their brand
identity. Fluorescent, day -glo, and neon colors are not allowed. Letter and logo
reveals for each sign shall be one of the following colors: black, bronze, or tan (to
match the building). Trim cap colors should match the reveals, or the colors of the
letter and logo faces. If reveals and sign faces are the same color, trim caps may
use a different color. An accent color for the trim cap is permitted at the discretion
of the Design Review Board. Reveals are to be no deeper than 7 inches.
Exceptions: A small corporate logo made from colored acrylic or acrylic
covered with translucent vinyl may be incorporated into the sign
but the logo shall be no larger than the size of the individual letters
used in the sign. Logos must be accompanied by letters and the
logo will be counted along wit the letters in assessing the size of
the sign. Cabinet type, internally illuminated signs may be
permitted subject to approval by the landlord and the Town of
Vail.
Lighting: Letters may be front lit with downcast white lighting or back lit with white neon
or white LED.
Amend LikhtinQ: Letters must be interior lit with white neon or white LED only .
Units 4, 5, & 6
Due to their location in the arcade section of the mall, tenants may place signage on the south
facade of the south building. The sign band for these three tenants is located at the west corner of
unit 9 as illustrated by the attached photo rendering. Signage is to be placed in this location in
lieu of mounting signs to the storefront located within the arcade. Tenants who have signage
located at the west corner of unit 9 are prohibited from placing signage directly above their
storefront. This signage is intended to be directional in nature and as such an arrow will direct
visitors to the arcade section of the property. Hanging signs will no longer be allowed in the
arcade as they are prone to vandalism.
Number: 1 sign per unit 4, 5, & 6 may be placed on the south facade area referenced above.
Size: Lettering for these signs is to be no larger than 8 inches in height, with the total
sign area not to exceed 14 square feet
Location: Signs are to be located in the western most corner of the south facade on the south
building. The signs for these three tenants shall be stacked and the overall height
of the combined signage is to be centered vertically on the sign band. The tenant
signs shall be left justified.
Notes: Signs are to be flush mounted parallel to the building. Raceway
mounting is not an option for this sign type.
Design: Individual pan channel letters flush mounted. Letters are to have white acrylic
faces. Reveals shall be one of the following colors: black, bronze, or tan (to match
the building). Trim cap colors should match the reveals, or the colors of the letter
and logo faces. If reveals and sign faces are the same color, trim caps may use a
different color. Reveals are to be no deeper than 7 inches. Reveals sizes for the
three tenant signs in this location must be the same size.
Font: Letters are to be Helvetica upper case.
Exceptions: Unit 6 is permitted a sign no more than 20 square feet on the east facade. A sign
at this location may be raceway mounted. The raceway shall be painted to match
the color of the facade, which is tan as of the date of this amendment. Letters may
be front lit with downcast white lighting or back lit with white neon or white
LED.
Units 2, 9 -15
Number: 1 sign per tenant.
Size: The allowable sign area of any business shall not to exceed 20 square feet per
business.
Location: All signs are to be mounted parallel to the building fagade. Each sign shall be
positioned in the sign band above the store front, centered horizontally over the
space and centered vertically so as to be on the same plane as adjacent tenants.
Design: Individual pan channel letters flush or raceway mounted. Raceways shall be
painted to match the color of the fagade, which is tan as of the date of this
amendment. Letters are to have acrylic faces using no more than 2 colors for letter
faces. Logo outside letters themselves are allowed multiple colors to enable store
tenant to match their branding and help logo icons clarify their brand identity.
Fluorescent, day -glo, and neon colors are not allowed. Letter and logo reveals for
each sign shall be one of the following colors: black, bronze, or tan (to match the
building). Trim cap colors should match the reveals, or the colors of the letter and
logo faces. If reveals and sign faces are the same color, trim caps may use a
different color. An accent color for the trim cap is permitted at the discretion of
the Design Review Board. Reveals are to be no deeper than 7 inches.
Exceptions: A small corporate logo made from colored acrylic or acrylic
covered with translucent vinyl may be incorporated into the sign
but the logo shall be no larger than the size of the individual letters
used in the sign. Logos must be accompanied by letters and the
logo will be counted along wit the letters in assessing the size of
the sign. Cabinet type, internally illuminated signs may be
permitted subject to approval by the landlord and the Town of
Vail.
Lighting: Letters may be front lit with downcast white lighting or back lit with white neon
or white LED.
Window Signs:
Number: Each store frontage on street, major pedestrian way or arcade: no more than 2
signs.
Size: Not more than 15% of total window space and not more than 6 square feet of any
individual or separate window space. Mullions that are more than twelve inches
(12 ") wide shall be considered window separators, thereby signifying a separate
"window area ".
Location: Affixed to glass surface or within three feet (Y) of a window and visible as
viewed from outside the storefront.
Lighting: Indirect.
Note: Intended to be used to identify particular types of services, produces, or events. If
a tenant wishes to locate a business identification sign on a window, this shall be
in lieu of other signage and shall be subject to the requirements of those sign
categories.
Nonconforming Signs
Nonconforming signs are permitting to remain until removed or replaced, pursuant to Title 11,
Chapter 9, Vail Town Code — Exempt, Prohibited and Non - Conforming Signs.
Variances Received: National Velvet Dry Cleaners
Gart Sports (Sports Authority)
Jackalope Cafe and Cantina (The Ale House).
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