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HomeMy WebLinkAbout5. Vail Taxable Sales Report thru 2016-08-31Destination: Vail Report Period: Taxable sales through August 2016 a) Vail Village/Lionshead Combined Performance Taxable sales May-Aug 2016 Taxable sales May-Aug 2015 % Difference $25,376,050 $23,925,475 6.1% $37,082,575 $34,686,200 6.9% $33,524,350 $28,557,300 17.4% $95,982,975 $87,168,975 10.1% b) Retail Segment Performance, by Neighborhood Taxable sales May-Aug 2016 Taxable sales May-Aug 2015 % Difference $20,108,925 $18,576,550 8.2% $5,267,125 $5,348,925 -1.5% $25,376,050 $23,925,475 6.1% c) Restaurant Segment Performance, by Neighborhood Taxable sales May-Aug 2016 Taxable sales May-Aug 2015 % Difference $30,089,050 $27,813,850 8.2% $6,993,525 $6,872,350 1.8% $37,082,575 $34,686,200 6.9% d) Lodging Segment Performance, by Neighborhood Taxable sales May-Aug 2016 Taxable sales May-Aug 2015 % Difference $20,929,100 $18,025,450 16.1% $12,595,250 $10,531,850 19.6% $33,524,350 $28,557,300 17.4%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and March (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2016 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Winter 15/16 and Summer 2016 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate 1.6% -7.5% -3.1%-1.6%0.7% -41.9% -5.8% 11.2% 2.1% 6.8%6.4%6.1% -50% -40% -30% -20% -10% 0% 10% 20% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 1b: Retail Sales -VV + LH: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 6.1%4.3% 1.8%2.5%1.1% -22.4% 0.4%0.0% 10.0% 5.2% 8.5%6.9% -25% -20% -15% -10% -5% 0% 5% 10% 15% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 1c: Restaurant Sales -VV + LH: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 12.5%9.6% 1.3% 6.2%8.7% -41.1% 4.7%7.5% 18.8%17.6%18.2%17.4% -50% -40% -30% -20% -10% 0% 10% 20% 30% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 1d: Lodging Sales -VV + LH: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 6.4% 2.2%0.2%3.1%4.5% -35.6% 0.3% 4.9% 11.1%9.7%11.1%10.1% -40% -30% -20% -10% 0% 10% 20% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 Sales thru YOY % Variance Copyright (c) 2016 DestiMetrics. All Rights Reserved 2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Winter 15/16 and Summer 2016 Taxable Sales Vail Village, Lionshead and VV/LH Combined -7.4% -4.4%-2.9% 4.8% 0.6% -42.9% -3.4% -29.5% -15.8% 3.2% 6.1% -1.5% -50% -40% -30% -20% -10% 0% 10% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 2c: Lionshead Retail Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 1.6% -7.5% -3.1%-1.6%0.7% -41.9% -5.8% 11.2% 2.1% 6.8%6.4%6.1% -50% -40% -30% -20% -10% 0% 10% 20% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 2a: VV + LH Retail Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 5.4% -8.5% -3.2%-4.3% 0.7% -41.5% -6.8% 21.8% 7.8%7.9%6.4%8.2% -50% -40% -30% -20% -10% 0% 10% 20% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 2b: Vail Village Retail Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance Copyright (c) 2016 DestiMetrics. All Rights Reserved 3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Winter 15/16 and Summer 2016 Taxable Sales Vail Village, Lionshead and VV/LH Combined 11.0%9.1% 4.3% 18.0% -1.2% -30.9% 3.8% -28.0% 15.4% 2.3% -0.7%1.8% -40% -30% -20% -10% 0% 10% 20% 30% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 3c: Lionshead Restaurant Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 6.1% 4.3% 1.8%2.5%1.1% -22.4% 0.4%0.0% 10.0% 5.2% 8.5%6.9% -25% -20% -15% -10% -5% 0% 5% 10% 15% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 3a: VV + LH Restaurant Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 4.6%3.1% 1.2% -0.9% 1.6% -20.2% -0.4% 7.0%8.7% 5.9% 10.8% 8.2% -25% -20% -15% -10% -5% 0% 5% 10% 15% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 3b: Vail Village Restaurant Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance Copyright (c) 2016 DestiMetrics. All Rights Reserved 4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Winter 15/16 and Summer 2016 Taxable Sales Vail Village, Lionshead and VV/LH Combined 6.2%5.5%2.5% 11.2%11.9% -44.0% 5.8% -10.3% 16.5%17.8% 31.4% 19.6% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 4c: Lionshead Lodging Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 12.5%9.6% 1.3% 6.2%8.7% -41.1% 4.7%7.5% 18.8%17.6%18.2%17.4% -50% -40% -30% -20% -10% 0% 10% 20% 30% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 4a: VV + LH Lodging Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance 16.5% 12.1% 0.5%3.0% 6.6% -39.2% 4.0% 20.5%20.2%17.4% 11.3% 16.1% -50% -40% -30% -20% -10% 0% 10% 20% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-15Dec-15Jan-16Feb-16Mar-16Apr-16Winter TtlMay-16Jun-16Jul-16Aug-16Sep-16Oct-16Summer TtlChart 4b: Vail Village Lodging Sales: Winter 15/16 and Summer 2016 Sales thru Aug-16 Sales thru Aug-15 YOY % Variance Copyright (c) 2016 DestiMetrics. All Rights Reserved 5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT August 2011 - Auguts 2016 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2016 DestiMetrics. 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