Loading...
HomeMy WebLinkAbout10. VLMD Group Sales Update October 2016                     PO  Box  1130,  Vail,  CO  81658   VailValleyPartnership.com            VisitVailValley.com            VailValleyMeansBusiness.com            VailonSale.com   To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: October 2016 group sales dashboard Key Performance Indicators: YTD: New leads generated: 11 YTD leads generated: 173 Groups booked YTD: 64 Room nights in system: 28,115 Leads in system: 48 Future Pipeline: +1% Room Nights on-the-books: +56% What’s Next (November): MIC Serving Up Hope Luncheon Group Sales update to lodging community Executive Summary: October was a good month with 7 new group bookings. We are working to finalize our 2017 travel/trade schedule, with feedback from lodging partners. We will be hosting FAM tours in Vail and customer events in market. Fourth quarter tends to slow down a bit for group leads, but momentum for 2017 and beyond is very strong – positioning us well for the upcoming year. VVP exhibited at 3 meeting industry tradeshows 1,064 meeting planner attendees 64 one-on-one sales appointments VVP hosted 0 site and FAM tour to drive group business to Vail: VVP hosted 1 client event in October 19 meeting planner attendees   VVP exhibited at 24 meeting industry tradeshows: 7,297 meeting planner attendees 1,139 one on one sales appointments VVP hosted 18 site and FAM tours to drive group business to Vail: 17,694 potential room nights VVP hosted 7 client events: 207 planners reached