HomeMy WebLinkAbout10. VLMD Group Sales Update October 2016
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: October 2016 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 11 YTD leads generated: 173
Groups booked YTD: 64 Room nights in system: 28,115
Leads in system: 48 Future Pipeline: +1%
Room Nights on-the-books: +56%
What’s Next (November):
MIC Serving Up Hope Luncheon
Group Sales update to lodging community
Executive Summary:
October was a good month with 7 new group bookings. We are working to finalize our 2017
travel/trade schedule, with feedback from lodging partners. We will be hosting FAM tours in
Vail and customer events in market.
Fourth quarter tends to slow down a bit for group leads, but momentum for 2017 and beyond is
very strong – positioning us well for the upcoming year.
VVP exhibited at 3 meeting industry
tradeshows
1,064 meeting planner attendees
64 one-on-one sales appointments
VVP hosted 0 site and FAM tour to
drive group business to Vail:
VVP hosted 1 client event in October
19 meeting planner attendees
VVP exhibited at 24 meeting industry
tradeshows:
7,297 meeting planner attendees
1,139 one on one sales appointments
VVP hosted 18 site and FAM tours to
drive group business to Vail:
17,694 potential room nights
VVP hosted 7 client events:
207 planners reached