HomeMy WebLinkAbout11. PRReport November2016
November 14, 2016
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis and Melissa Delekta, MYPR
CC: Kelli McDonald, Town of Vail
RE: November Public Relations Report
In November, MYPR focused on wrapping up summer 2016 efforts and preparing strategy for 2017.
Worked with Cactus to develop the 2017 target media list based on the ne w customer profile
information.
Updated Summer Media Center with new images of Vail from Jack Affleck.
Updated media contacts in New York, Chicago and Texas for in-market media tours.
Started setting up meetings with community partners to thank them for their support in 2016.
Set up November 28 PR partners meeting with Vail Mountain and key contacts.
Sample Media Placements
Each month we will provide the VLMDAC with highlight clips. All media clips are available online. The
agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis.
TravelingMom.com – October 2016
Headline: Epic Discoveries in Vail: Our Multi-Gen Trip
Link: https://www.travelingmom.com/family-vacation-destinations/western-states-
destinations/multi-gen-trip-vail-family-vacation/
Note: Result of hosting the writer on a one-on-one visit to Vail this summer.
TheLemonBowl.com – October 20, 2016
Headline: Vail Travel Guide: What to eat and how to burn it off
Link: http://thelemonbowl.com/2016/10/vail-travel-guide.html
Note: Result of pitching and hosting the online influencer in conjunction with Beaver Creek.
WISHTV – Fox Affiliate – September 28, 2016
Headline: Travle Gal Stops by WISH-TV to discuss fall travel deals
Link: http://wishtv.com/2016/09/28/travel-gal-stops-by-wish-tv-to-discuss-fall-travel-deals/
Note: Result of hosting travel writer Lynn Mettler last summer.
Upcoming Placements
RoadTripsForFamilies.com
Meetings & Conventions* (Nov. Issue)
About.com*
Successful Meetings*
Focus for November
Host community partners meeting.
Continue to develop summer 2017 pr strategy.
Begin work on updating media materials e.g. calander of events, tipsheet, fact sheet, creative
content.
Meet with Vail Mountain to discuss influencer program, content sharing and social media
engagement with journalists.
Continue to make arrangements for 2017 in-market media trips:
New York (Jan. 9-12)
Chicago (Feb. 22-24)
Texas (TBD March or April)
*Media outlet in target list as identified by Goodness.