HomeMy WebLinkAbout15. VLMD Group Sales Update December 2016
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: December 2016 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 10 YTD leads generated: 203
Groups booked YTD: 71 Room nights in system: 37,770
Leads in system: 44 Future Pipeline: -8%
Room Nights on-the-books: +31%
What’s Next (January):
Incentive Live Tradeshow – Las Vegas
Luxury Meetings Summit – Tampa
FICP - Boston
Executive Summary:
December is typically a slower month for group & meeting activity and bookings as corporate
travel planners slow down. That said, 4 groups were booked and 10 new leads were generated
during the month, and 2017 travel and tradeshow planning kept the team busy moving forward.
We remain well positioned for 2017 and beyond with a strong pipeline of business and a healthy
increase of business on-the-books.
VVP exhibited at 1 meeting industry
tradeshow
280 meeting planner attendees
62 one-on-one appointments
VVP hosted 1 site and FAM tour to
drive group business to Vail:
180 potential room nights
VVP hosted 0 client events in December
VVP exhibited at 26 meeting industry
tradeshows:
8,057 meeting planner attendees
1,201 one on one sales appointments
VVP hosted 20 site and FAM tours to
drive group business to Vail:
18,136 potential room nights
VVP hosted 7 client events:
207 planners reached