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HomeMy WebLinkAbout10. Vail_Executive_Summary_+_Industry_Wide_2017-01-31Destination: Vail Period: Bookings as of January 31, 2017 Data based on a sample of up to 25 properties in the Vail destination, representing up to 2,096 Units ('DestiMetrics Census'*) and 53.0% of 3,954 total units in the Vail destination ('Destination Census'**) a. Last Month Performance: Current YTD vs. Previous YTD 2016/17 2015/16 Vail Year over Year % Diff DestiMetrics Industry Wide Year over Year % Diff 72.6% 70.2%3.4% 3.3% $583 $529 10.1% 5.1% b. Next Month Performance: Current YTD vs. Previous YTD 72.8% 68.0%7.1% 4.2% $623 $564 10.4% 6.0% c. Future Months' On The Books Performance, March to July: Current YTD vs. Previous YTD 51.3% 54.4%-5.7%1.8% $607 $578 5.1% 4.0% 18.0% 13.5%33.7% 4.4% $282 $242 16.8% 14.7% 6.3% 7.8%-18.5%4.9% $158 $145 9.3% 3.2% 20.2% 19.9%1.5% 1.6% $210 $195 7.8% 9.5% 41.1% 40.6%18.1% 1.7% $432 $404 10.9% 13.2% d. Incremental Pacing - % Change in Rooms Booked last Calendar Month: Jan. 31, 2017 vs. Previous Year 7.5% 7.1%5.3% 4.9% For more information: Vail Contact Information: Kelli McDonald, Economic Development Manager; (970) 479-2454 kmcdonald@vailgov.com www.vailgov.com Vail Calendar of Events Click Here for Current Events Calendar DestiMetrics, LLC Contact Information: 678 S. Franklin St., Denver, CO 80209 303-722-7346 info@DestiMetrics.com www.DestiMetrics.com Produced by DestiMetrics Copyright © 2016 - DestiMetrics, LLC. All Rights Reserved and protected by law Rooms Booked during last month (January, 2017) compareed to Rooms Booked during the same period last year (January, 2016) for all arrival dates is up by (5.3%)Booking Pace (January): On the Books Occupancy Rates for June are up (1.5%) compared to the same period last year, while Average Daily Rate for the same period is also up (7.8%). Occupancy June ADR June On the Books Occupancy Rates for July are up (18.1%) compared to the same period last year, while Average Daily Rate for the same period is also up (10.9%). Occupancy July ADR July On the Books Occupancy Rates for April are up (33.7%) compared to the same period last year, while Average Daily Rate for the same period is also up (16.8%). Occupancy April ADR April On the Books Occupancy Rates for May are down (-18.5%) compared to the same period last year, while Average Daily Rate for the same period is up (9.3%). Occupancy May ADR May Occupancy Rates for next month (February, 2017) are up (7.1%) compared to the same period last year, while Average Daily Rate is also up (10.4%). Occupancy (February) : ADR (February) : On the Books Occupancy Rates for March are down (-5.7%) compared to the same period last year, while Average Daily Rate for the same period is up (5.1%). Occupancy March ADR March DESTINATION LEVEL RESERVATIONS ACTIVITY SUMMARY Presented as a community service by the Vail DestiMetrics participants and subscribers Executive Summary: Vail Occupancy Rates during last month (January, 2017) were up (3.4%) compared to the same period last year (January, 2016) , while Average Daily Rate was also up (10.1%). Occupancy (January) : ADR (January) : MARKET OVERVIEW: 2017 has kicked off with a combination of epic snow across western destinations and epic economic performance across most financial markets. Wall Street and employers are on-board with the current state of the economy, while consumers are a little more cautious about the long-term state of the economy. The Dow added a slight 101.5 points in January, closing at 19,864.1 for a third consecutive monthly record, while employers added 227,000 new jobs in January, considerably well above the expected 180,000. Despite these gains, consumer confidence decreased slightly from 113.3 to 111.8 points as wages became an issue of concern. This relatively rosy economic picture was reflected in the mountain travel marketplace with lodging performance in January up across the industry. Based on an aggregate data from all DestiMetrics destinations, occupancy for January was up 3.3 percent versus the same time last year, while rate was up 5.1 percent for the month. Bookings taken in January for arrival in January were down -1.1 percent (not shown). Locally, Vail Occupancy was up 3.4 percent in January versus 2016, while rate increased 10.1 percent. Vail's aggregate historic six month (August- January) occupancy (not shown) was up 7.8 percent compared to the same period last year while rate increased by 10.0 percent. Bookings taken in January for arrival in January was up 0.7 percent (not shown). LOOKING FORWARD:After a month of relatively flat performance on Wall Street, financial market are beginning to show some signs of renewed growth, driven at least in-part by the petroleum industry, but also on potential regulatory changes on Wall St. At the same time, employers have come through on hiring, putting regular income into consumers’ pockets, though slightly less of it than we would wish. But the consumer side of the market may experience a few blips as oil prices move upward and the Federal Reserve considers counter-inflationary steps such as interest rate increases. Add declines in the number of IRS refunds this year, and delays in getting them to the taxpayers, and consumer spending may slow for the next while. But mountain travel consumers are enjoying on-hill conditions and tolerating higher rates to experience them. Based on the aggregate of DestiMetrics industry-wide data, on-the-books aggregate occupancy for all destinations for the upcoming six months (February – July) is up 1.5 percent, while rate is up 6.1 percent from the same period last year. Meanwhile, bookings made during January for arrival January – June were up 4.3 percent compared to the same period last year. Locally, Vail on-the-books for February is up 7.1 percent with an inccrease in rate of 10.4 percent compared to this time last year. For the most part, economics 101 seems to be in play for the other five months on-the-books, with occupancy gaining in three of the five months while rates are up in all five months. Occupancy gains are led by April (33.7 percent) and July (18.1 percent). Occupancy for six months on-the-books (February - July) in aggregate has decreased -3.6 percent while rate has increased 2.7 percent. Bookings taken in January for arrival January through June was up 5.3 percent.