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HomeMy WebLinkAbout13. VLMD Group Sales Update February 2017                     PO  Box  1130,  Vail,  CO  81658   VailValleyPartnership.com            VisitVailValley.com            VailValleyMeansBusiness.com            VailonSale.com   To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: February 2017 group sales dashboard Key Performance Indicators: YTD: New leads generated: 10 YTD leads generated: 30 Groups booked YTD: 5 Room nights in system: 24,110 Leads in system: 43 Future Pipeline: -14% Room Nights on-the-books: +75% What’s Next (March): MIC Annual Tradeshow (Denver) CBI Pharma (Baltimore) Luxury Meetings Summit & Client Event (New York City) IPEC Tradeshow (Colorado Springs) Rodeo Client Event (Houston) Colorado Meetings & Events “Best Of” Executive Summary: February was a good month for group sales with numerous in market trade shows & events as well as three site tours. The future pipeline is down primarily due to part to the loss of the Colorado Municipal League (CML), a long-standing program that has rotated between Vail and Breckenridge and has outgrown our meeting space capabilities. VVP exhibited at 1 meeting industry tradeshow 28 meeting planner attendees 28 one-on-one appointments VVP hosted 3 site and FAM tour to drive group business to Vail: 1,569 potential room nights VVP hosted 1 client events in February: 9 meeting planner attendees   VVP exhibited at 4 meeting industry tradeshows: 155 meeting planner attendees 96 one on one sales appointments VVP hosted 6 site and FAM tours to drive group business to Vail: 3,293 potential room nights VVP hosted 1 client event: 9 meeting planner attendees