HomeMy WebLinkAbout15. PRReport.Feb2017
March 9, 2017
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis and Melissa Delekta, MYPR
CC: Kelli McDonald, Town of Vail
RE: February 2017 Public Relations Report
The main focus for February was the annual Chicago media mission. The agency tightened up content for
media materials, secured media guests for the event, coordinated with Gabe Shalley at Vail Resorts, etc.
The agency also started looking into a San Fransisco media event in place of the Texas trip.
MYPR also started securing summer media visits with lodging partners. The Mexican press trip dates and
lodging were secured along with the June summer trip in conjunction with Hotel Talisa. The agency also
finalized plans to host a key market producer summit for Macaroni Kids at The Antlers. Dates for the
September press trip along with theme, activities and hosting location were researched. We anticipate
securing the September trip in March.
Chicago Media Mission
Working with Gabe Shalley, we once again secured the United Airlines suite at the Blackhawaks game on
Thursday, Feb. 23 for a media event. United was kind enough to host our group and Vail only needed to
pay for the food and beverage charges. We had a waitlist for the event and there was only one no show.
Attendees included:
Contributing Editor at the New York Times
Family Travel Blogger - WorkingMomTravels.com
Travel Blogger / Online Influencer - TravelingTed.com
Travel Editor at the Chicago Tribune
Two writers from Food Travelist blog
Managing Editor at the Chicago Sun Times
Freelance writer for USAToday.com 10 Best, TravelingMom.com
Family Travel Blogger - Well Traveled Kids
Travel Blogger - Campfires & Concierges
Freelance writer for LA Weekly, Palm Springs Life, Playboy and others
Editor at Village View Publications
As you can see, there is a great mix of bloggers, freelancers and editors. There was a lot of immediate
interest and MYPR is continuing to follow up with all writers. For example, one writer found the BRAVO!
lineup to be interesting and thought that the anniversary could provide a great, newsworthy angle while
pitching.
Sample Media Placements
Each month we will provide the VLMDAC with highlight clips. The agency also will provide the VLMDAC
with more comprehensive, analytic reports on a quarterly basis. As expected, there wasn’t a lot of summer
coverage in February, however, following are a couple of items.
TravelPulse.com – February 2017
Headline: Pop the Question at One of these Underrated Romantic Destinations
Link: http://www.travelpulse.com/news/destinations/pop-the-question-at-one-of-these-underrated-
romantic-destinations.html?platform=hootsuitcie
Note: This story was a result of hosting Charu Suri at Solaris last summer.
Colorado Public Radio – February 2017
Headline: BRAVO! Vail Details Summer 2017 Schedule
Link: http://www.cpr.org/classical/news/bravo-vail-rolls-out-2017-season-schedule
Note: BRAVO! recently released a press release detailing its summer lineup. Colorado Public
Radio is one example of where this release was picked up.
Focus for March
Contiunue follow up on all Chicago leads.
Plan San Fransisco Media Event – possibly in conjunction with the VVP sales team.
Continue Denver, monthly media outreach.
Finalize details for September press trip.
Continue outreach to secure attendees for summer press trips.
Distribute general invite for summer, one-on-one media visits.