HomeMy WebLinkAbout10. VLMD Group Sales Update April 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: April 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 14 YTD leads generated: 60
Groups booked YTD: 15 Room nights in system: 32,502
Leads in system: 43 Future Pipeline: -23%
Room Nights on-the-books: +6%
What’s Next (May):
Luxury Meeting Summit – St. Louis, MO
Luxury Meetings Summit – Kansas City, MO
Executive Summary:
April saw solid lead generation but no bookings. A number of active leads have booked in May.
One piece of negative news is that the Arthrex programs have eliminated all off-site surgical
trainings. These were small individual programs and have been hosted in Vail for a number of
years, but did add up in aggregate and will impact future business numbers.
VVP exhibited at 3 meeting industry
tradeshows:
418 meeting planner attendees
153 one-on-one appointments
VVP hosted 1 site and FAM tour to
drive group business to Vail:
120 potential room nights
VVP hosted 1 client event in April:
25 meeting planner attendees
VVP exhibited at 11 meeting industry
tradeshows:
1,283 meeting planner attendees
356 one on one sales appointments
VVP hosted 7 site and FAM tours to
drive group business to Vail:
3,708 potential room nights
VVP hosted 4 client events:
76 meeting planner attendees