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HomeMy WebLinkAbout13. PRReport.April2017     May 10, 2017 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis and Melissa Delekta, MYPR CC: Kelli McDonald, Town of Vail RE: April 2017 Public Relations Report In April, MYPR focused the bulk of its efforts on in-market media visits. The agency conducted a San Francisco media mission in mid-April, which included both one-on-one appointments and a media event at the San Francisco Giants game. MYPR also worked on securing guests for two Front Range media dinners in May - one hosted at Frasca in Boulder and the other at Matsuhisa Cherry Creek. In addition to in-market media visits, MYPR focused on securing summer media and influencer visits. At this point the agency has confirmed lodging for all of the upcoming visits listed below and has started to secure dining and activity reservations for all trips. San Francisco Media Tour Kristin Yantis and Melissa Delekta traveled to San Francisco to promote Vail Summer with Bay Area media. Appointments were scheduled with 16 journalists in one day, including a Vail-hosted suite at the San Francisco Giants game. Following are the writers MYPR secured: • Freelance Writer– Bloomberg Businessweek*, Men’s Health*, Hemispheres*, USA Today*, etc. • Chief Copy Editor – Smart Meetings Magazine • Radio Host – KGO Radio • Freelance Writer – New York Magazine*, Via, Hemispheres*, etc. • Freelance Writer - The San Francisco Chronicle*, American Way*, TravelandLeisure.com, etc. • Freelance Writer - Wall Street Journal*, Elle*, Cosmopolitan, USA Today*, etc. • Managing & Destinations Content Editor – Meetings Today Magazine • Managing Editor - San Francisco Magazine • Associate Publisher – Gentry Magazine • Freelance Writer – Bay Area Parent Magazine, Sunset Magazine*, TravelAge West, New York Times*, etc. • Freelance Writer – Copley News Service, Frequent Flyer, The San Francisco Chronicle*, etc. • Freelance Writer – The Wall Street Journal*, National Geographic Traveler*, Runner’s World*, etc. • Freelance Writer - USA Today*, Napa Valley Register, Philadelphia Inquirer*, etc. • Freelance Writer – Travel Weekly, The San Francisco Chronicle*, Meetings Today, etc. • Freelance Writer – USA Today*, HuffingtonPost.com, Nob Hill Gazette, etc. • Freelance Media – KRON 4 TV, 7x7, Ciao Bambino, etc. One benefit of hosting media in a suite, was that Vail was provided with an opportunity to be on the giant screen before the game. As you will see in this picture, we were noted as a suite sponsor that evening – check out the right column of the screen, which reads, “Vail, CO Summer Tourism.” There were a number of immediate opportunities that resulted from our San Francisco media tour. One writer is already scheduled to visit Vail later this summer and many more showed interest. MYPR continues to follow up on leads that were identified. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. All media clips are available online. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Delta Sky Magazine* – April 2017 Headline: Beyond the Powder Link: http://deltaskymag.delta.com/Sky-Extras/Guides/Beyond-the-Powder.aspx Note: Result of collaborating with Destination Hotels. *A PDF of the printed article is attached to the end of this report. • TravelAgeWest.com – April 09, 2017 Headline: Why You Should Also Visit Vail During Summer Link: http://www.travelagewest.com/Travel/USA-Canada/Why-You-Should-Also-Visit-Vail-During- Summer/#.WRRwFY6eDbF Note: Result of MYPR’s relationship with the writer, Heather Mundt. • CountryLiving.com – April 10, 2017 Headline: 20 Small Mountain Towns Perfect for a Summer Vacation Link: http://www.countryliving.com/life/travel/g4206/americas-best-small-mountain-towns/ Note: Result of collaborating with the CTO. Upcoming Media Placements • The New York Times – BRAVO! Vail Music Festival placement (secured by Bravo’s new pr agency) • The Boston Globe • Mountain Living - August • NewsDay.com Upcoming Media Visits • May 13-15: Freelance writer for About.com*, Colorado Daily, Denver Life, Denver Post*, etc. • June 8-11: Influencers Kuma and Kodi aka @kuma_thehuskybear and @kodiak_thebeardog • June 16-19: Vail “Summer Sampler” Press Trip o Freelance writer for NY Daily News*, Essence, etc. o Freelance writer and Forbes* contributor o Editor of Trekaroo o Freelance writer for US News & World Report, Upscale Magazine, Orbitz.com, etc. • June 21-25: Mexican Media and Influencers • June 23: CTO Copa Airlines Press Trip o June 22-25: Macaroni Kids Trip – top producers from Houston, Denver, Kansas City, St. Louis and Chicago • June 9-12: Influener Priya Vin aka @OutsideSuburbia (Instagram)/@osSuburbia (Twitter) • July TBD: Influencer Kellee Edwards aka @KelleeSetGo (Instagram/Twitter) • July 31- Aug. 3: Influencer Meagan Wristen aka @MommyTravels (Instagram)/@MeagenWristen (Twitter) • Aug. 20-23: Freelance writer for Bloomberg Businessweek*, Men’s Health*, San Francisco Magazine, etc. Focus for May • Host in-market media dinners in Boulder and Denver. • Continue to secure individual and group media visits for summer 2017. • Continue to secure influencer visits for summer 2017. • Make arrangements for the upcoming summer press trips – airfare, ground transportation, itineraries, hosting, etc. • Continue to update Vail.com Summer Media Center with relevant content. • Distribute family-focused news release to appropriate media contacts. • Create news release focused on free offerings avaliable in Vail. * On summer 2017 target list. April 2017 Issue