HomeMy WebLinkAboutDRB150317_Project narrative_1448041620.pdfSubmittal to the Town of Vail for a Sign Program
November 17, 2015
DRB
APPROVED
11/20/2015
12:00:00 AM
Wall Street Building Sign Program
Wall Street Sign Program
Chapter 11-8-1: Sign Program Description, Vail Town Code, outlines the purpose of a Sign Program,
stating:
The purpose of the sign program is to encourage a comprehensive approach to the design,
size, number, shape, color, and placement of all signs pertaining to a particular development
or building containing a business or group of businesses. A sign program shall convey an
organized, innovative, and unique approach to multiple signs.
With this submittal, Wall Street is presenting a proposed Sign Program to the Town of Vail. Wall
Street is a small mixed-use project, with approximately 9,300 sq. ft. of commercial uses on both the
retail and office levels. The building itself has a consistent design theme: natural materials with
mountain architecture and aesthetic detailing of the highest quality. This remains the primary theme
of this Sign Program. However, because most of the commercial tenant spaces are fairly consistent in
design, creativity in signage is encouraged, to help individualize the retail experience. The following
graphic indicates the variety of signs that are envisioned for the Wall Street Sign Program. These are
not reflective of actual tenants or sign area, and are provided only to provide an example of the
variety of shapes, colors, and materials that can help create individuality and identity for the uses
within Wall Street. The Wall Street Sign Program is not intended to supersede the Town of Vail Sign
Regulations, located in Title 11, Vail Town Code.
DRB
APPROVED
11/20/2015
12:00:00 AM
Wall Street Building Sign Program
A. Design
Chapter 5: Design Guidelines and Standards; Sign Measurement, Vail Town Code provides the
framework for the Wall Street Building Sign Program:
In addition to the Town of Vail design guidelines outlined in Chapter 11-5, the Wall Street Sign
Program encourages individual tenants to creatively design signage which highlights the variety
of retail uses and creates a clear unique identity for each retail space. Along with the name of the
business, signage which uses logos and/or graphics to identify the type and products offered by the
tenant are encouraged. Where applicable, these should be incorporated into the brackets and fixtures
used to secure the measurement of the total allowable square footage of the signage (as permitted and
limited by Chapter 11-5-4: Sign Measurement, Vail Town Code.)
B. Size
The sizes of signs shall be limited only to the size limitations as outlines in Chapter 11-6: Business
and Building Identification Signs, Vail Town Code as may be amended. No additional limits shall be
imposed on individual tenants as part of the Sign Program.
In order to encourage as much variety and creativity as possible for signs around the building, no
specific shape is required for signs except at retail spaces with arched steel brackets above the entry
door. These retail spaces shall have blade signs and conform to the illustration dimensions and details
below.
DRB
APPROVED
11/20/2015
12:00:00 AM
Wall Street Building Sign Program
DRB
APPROVED
11/20/2015
12:00:00 AM
Wall Street Building Sign Program
C. Color
While Section 11-5-2D of the Sign Regulations recommends the use of natural colors, including
earth tones and neutrals, the neutral earth-tone palette of Wall Street calls for the use of brighter
colors to create individuality for the retail tenants. As a result, a variety of colors and tones shall be
encouraged, ranging from strong colors like purple and orange, down to more neutral colors like
brown, off-white, and grey. As a color palette is chosen for an individual business, the color palette is
encouraged to be used as a unifying theme for such business. For example, a color palette for a
business identification sign for a restaurant may be repeated in the menu box and specials board that
may also be permitted. Metallic colors are also encouraged. Fluorescent, neon and day-glow colors
are prohibited.
D. Placement
Generally, signs shall be affixed to the structure adjacent to or in close proximity to the associated
building and retail entrances. This includes, but is not limited to the exterior wall, brackets, windows,
doors, eaves, facades, etc., near the entrance. As outlined in section B above, signs for retail spaces
with arched steel brackets above the entry door shall have projecting signs attached to the brackets
and conform to the size illustrated. Exceptions may be made for some signage (i.e. menu boxes or
specials boards) which may need to be located elsewhere for increased visibility but which must be
located at the individual business frontage. Location is subject to written approval by the owner and
Town of Vail.
E. Submittal Requirements and Approval Process
Prior to submittal to the Town of Vail for approval of an individual tenant sign, written approval by
the Wall Street Building Association (or assigned designee) of the tenant sign must be obtained by
the applicant. The Town of Vail shall not take action on any tenant sign application until such
approval has been received.
DRB
APPROVED
11/20/2015
12:00:00 AM