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HomeMy WebLinkAbout13. VEAC Minutes 7-11-2017 FINALVEAC Meeting – July 11, 2017 Page 1 of 3 Vail Economic Advisory Council (VEAC) July 11, 2017 MEETING MINUTES ________________________________________________________________________ Packet materials found here: http://bit.ly/2sXqAOs VEAC Members Present: Greg Moffet, Laurie Mullen, Alison Wadey , Chris Romer, Rayla Kundolf, Lori Pohl, Matt Ivy, Mia Vlaar, Mike Glass, Phil Metz Town of Vail Staff Present: Kelli McDonald – Economic Development Manager, Laura Waniuk - Event Liaison Specialist, Kathleen Halloran – Finance Director, Patty McKenney – Acting Town Manager, Johanna Richards - Sales Tax Administrator Others Present: Beth Slifer, Skip Thurnauer - VLMDAC, Beth McKenzie Stone - Vail Daily, Mike Lange - Wyndham Vacation Rentals/Lion Square Lodge, Alan Cardenes - Wyndham Vacation Rentals, Anya Strauss - Wyndham Vacation Rentals Vail Local Marketing District Update, VLMDAC Members (45 minutes) Please see presentation for complete strategy, tactics and details. Strauss asked about the implementation of the campaign in Mexico/Latin America, Metz answered that the overall strategy was used, but they were localized. Then Strauss asked if community businesses could provide insights or suggestions into video content and social media. Mullen said yes and suggested that the community could utilize the video footage that the VLMDAC shot last summer. With regard to group business, the Hotel Talisa will bring a much different demographic and group type than the previous groups at the Cascade. The Vail Valley Partnership has a budget to provide to incoming groups as an incentive. The VVP efforts are focused on corporate, medical and government. The SMERF group is a huge focus for the off season. C-vent also provides a lot of leads. Kundolf raised the topic of different types of groups and the impact on retail in Vail and to chat with the local retailers to get an insight. Kundolf also said that weddings are great business Short Term Rental Study Update, Kathleen Halloran & Johannah Richards (20 minutes) Please see the presentation for full details Currently there are only 40% of properties who are registered with STR business licenses. A peer resort comparison was provided with Vail in the average amount. Vail VEAC Meeting – July 11, 2017 Page 2 of 3 is more on the passive side of requirements and engagement. Four areas of focus for Vail: quality of life, enforcement, benefits to community and life safety. There is currently a process to collect public input on: licensing, enforcement, taxes. For a number of property management companies, there needs to be a contact person who will be able to respond within 30 minutes. Boselli asked about cost impacts on the Town of Vail. Currently the only major impact is in the Finance department and does $162 licensing fee cover those impacts. Thurnauer asked if other communities provided a manual or education to those STR owners. Richards said that South Lake Tahoe does a great job with education as an example. Vlaar said that the cost of acquisition for a customer is getting higher. Boselli asked what the penalty is for those who don’t sign up for a license? There is not a penalty at this point, maybe 1% a month. There have been about 100 surveys collected online so far. Richards said that they are looking for a company to help with compliance in Vail. Vlaar mentioned that she is a member of a group that is focused on STR and compliance and could offer insight, as the east portion of the US is far advanced with regard to the rest of the country. One of the keys is to educate HOA’s in town so they can enforce compliance. Staff is going back to council on August 1 to discuss next steps and one of the main things to discuss is compliance and how to address it. Financial Report, Kathleen Halloran (15 minutes) Revenue Highlights Upon receipt of all sales tax returns, May collections are estimated to be down 8.6% from last year. Year to date is down 3.8% from the prior year. RETT collections through June 30 total $3,186,630 up 47.4% from this time last year. Town Manager’s Report, Patty McKenny (15 minutes) Town Manager Search Great round of second interviews with 6 qualified candidates. Council meets today to review the candidates. Hopefully an outcome will be decided by end of July. Budget The town is beginning the 2018 budgeting process. Bring a preliminary budget to the town council in August. Hope to adopt the budget in October because elections will occur in November. Election Nomination petitions will be available in August. Four seats will be open, Mayor, Mayor Pro-tem, Dick Cleveland and Greg Moffett. Capital Projects • Design plans for Red Sandstone area parking structure will be reviewed by council. Funded by TIFF funds and Vail Resorts from prior parking agreement and school district. Deliberating on lease, etc. in the next 30 days. VEAC Meeting – July 11, 2017 Page 3 of 3 • I-70 underpass is going well and may be finished the end of October early November. • New development projects – Marriott Residence Inn, Chamonix moving along. Other • Hosting delegation from Japan to explore sisterhood relationship. • Have an auditor here to certify Sustainable Destination. • Summer remains busy, parking structures are full. Citizen Input (5 minutes) – N/A Other Business (5 minutes) Kundolf mention the 4th of July parade – there were a few lulls during the parade and it wasn’t due to the event producer’s management. Next Meeting: Tuesday, August 8, 2017 8:00 -10:00 AM, Antlers Lodge