HomeMy WebLinkAbout12. PRReport.July2017
August 9, 2017
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis and Melissa Delekta, MYPR
CC: Kelli McDonald, Town of Vail
RE: July 2017 Public Relations Report
In July, MYPR hosted a number of traditional media and online influencers in Vail on behalf of the VLMD.
Most of the agency’s time was dedicated to setting up the media and influencer visits, hosting writers and
pitching additional visits for August and September. All influencer trips were closely coordinated with Vail
Marketing to ensure the Vail Mtn social channels were engaged during theses visits. MYPR and Vail
Marketing also worked together to create a uniform way of measuring the success of influencer vists, via
different metrics that were mutually agreed upon.
The agency also finalized all attendees for the September media trip. At this time, lodging has been
secured, flights have been booked and we are finalizing the itinerary.
Sample Media Placements
Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD
online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a
quarterly basis.
• Orbitz Travel Blog – July 19, 2017
Headline: What To Do in Vail Besides Ski
Link: https://www.orbitz.com/blog/2017/07/what-to-do-in-vail-besides-ski/
Note: This placement was a result of Sheryl Nance Nash attending the June press trip.
• AM New York – July 24, 2017
Headline: Vail Colorado: Hiking, Goat Yoga and More Outdoor Summer Fun
Link: http://www.amny.com/things-to-do/vail-colorado-hiking-goat-yoga-and-more-outdoor-summer-
fun-1.13820560
Note: This placement was a result of Jennifer Cunningham attending the June press trip.
• Curbed – July 27, 2017
Headline: Why Summer is the New Boom Season for Mountain Towns
Link: https://www.curbed.com/2017/7/27/15965408/ski-resort-summer-vail-aspen-colorado
Note: This placement is a result of the agency’s longstanding relationship with Megan Barber.
Upcoming Media Placements
• Mountain Living - August
• NewsDay.com
• Colorado Meetings and Events
• Orbitz.com
• Upscale Magazine
Media Visits
• July 2-4: Editor at Tribune Media Services / Owner of TakingTheKids.com
• July 9-12: Influencer Priya Vin aka @OutsideSuburbua (Instagram)
• July 9-12: Influencer Kellee Edwards aka @KelleeSetGo (Instagram/Twitter)
• July 30-Aug. 1: Freelance writer for Colorado Meetings and Events, Mile High Mamas, etc.
• July 31- Aug. 3: Influencer Meagan Wristen aka @MommyTravels (Instagram)/@MeagenWristen
(Twitter)
Upcoming Media Visits
• Aug. 9-12: Influencer Kate McCulley aka @AdventurousKate (Instagram/Twitter)
• Aug. 20-23: Freelance writer for Bloomberg Businessweek*, Men’s Health*, San Francisco
Magazine, etc.
• Aug. 25-27: UK Golf Writer from Bunkered.co.uk and Linksland.com
• Aug. 27 – Sept. 1: Co-Founder of the Mom’s Network
• Sept. 12-15: Vail Summer Press Trip
o Freelance – Thrillist, Details, Conde Nast Traveler*, etc.
o Freelance – LAist, The Culture Trip, LA Weekly, etc.
o Freelance – Fordor’s, AFAR, Parent’s, etc.
o Freelance – American Way, Paste Magazine, Texas Living
o Freelance – Alaska Airlines*
• Sept. 14-17: Freelance – AFAR, Dave’s Travel Corner, Huff Post, etc.
• Sept. 28 – Editorial Director of Modern Luxury
Focus for August
• Host several influencer and individual media visits over the course of the month.
• Continue to secure individual media visits for fall 2017.
• Make arrangements for the upcoming September press trips –ground transportation, itineraries,
hosting, etc.
• Continue to update the Vail.com Summer Media Center with relevant content.
• Write and distribute a news release focused on fall in Vail.
* On summer 2017 target list.