HomeMy WebLinkAbout13. VLMD Group Sales Update Jul 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: July 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 17 YTD leads generated: 107
Groups booked YTD: 31 Room nights in system: 23,134
Leads in system: 41 Future Pipeline: -36%
Room Nights on-the-books: +9.5%
What’s Next (August):
ASAE Tradeshow in Toronto
Luxury Meetings Summit Tradeshow in Denver
Destination CO Customer Appreciation Event at Red Rocks
Executive Summary:
July was a strong month with 17 new leads generated and 5 group programs booked for Vail.
Future pipeline is down as we have more groups on the books and have converted leads into
confirmed programs. Cvent bookings are up 21% year over year and are not reflected in pipeline
or lead numbers above.
The above metrics do not include “space available” programs such as weddings and large
sporting events (specifically the valley-wide baseball event expected to use over 11,000 room
nights).
VVP exhibited at 4 meeting industry
tradeshows:
121 meeting planner attendees
107 one-on-one appointments
VVP hosted 2 site and FAM tour to
drive group business to Vail:
182 potential room nights
VVP hosted 1 client event in July:
30 meeting planner attendees
VVP exhibited at 22 meeting industry
tradeshows:
4,507 meeting planner attendees
605 one on one sales appointments
VVP hosted 11 site and FAM tours to
drive group business to Vail:
5,265 potential room nights
VVP hosted 6 client events:
129 meeting planner attendees