HomeMy WebLinkAbout02. VLMD Group Sales Update Nov17
97
Main
Street,
Suite
E-‐201,
Edwards,
CO
81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: November 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 16 YTD leads generated: 185
Groups booked YTD: 59 Room nights in system: 51,637
Leads in system: 48 Future Pipeline (room ngts): -18%
Room Nights on-the-books (current year): +13%
Room Nights on-the-books (future years): +51%
What’s Next (December):
FAM at Manor Vail Lodge
Destination CO Front Range Tradeshow
Executive Summary:
November continued the positive momentum for group business with 16 leads generated and 2
new groups booked. Room nights on the books continues to trend positively year-over-year
(+13% this year, +51% for future years) and the future pipeline remains strong. November and
December are traditionally slower months for group sales so the positive momentum is a good
sign. We have broken out room nights to compare same time last year, as well as future years.
VVP exhibited at 2 meeting industry
tradeshows:
430 Meeting planner attendees
30 One-on-one appointments
VVP hosted 2 site and FAM tour to
drive group business to Vail:
263 potential room nights
VVP hosted 1 client events in November:
40 Meeting planner attendees
VVP exhibited at 37 meeting industry
tradeshows:
8,111 meeting planner attendees
1,076 one on one sales appointments
VVP hosted 16 site and FAM tours to
drive group business to Vail:
6,442 potential room nights
VVP hosted 9 client events:
222 meeting planner attendees