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HomeMy WebLinkAbout05. VLMD Group Sales Update Dec17 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: Decemver 2017 group sales dashboard Key Performance Indicators: YTD: New leads generated: 17 YTD leads generated: 202 Groups booked YTD: 63 Room nights in system: 51,851 Leads in system: 44 Future Pipeline (room ngts): -9% Room Nights on-the-books (current year): +13% Room Nights on-the-books (future years): +41% What’s Next (January): PCMA Tradeshow in Nashville, TN VVP Group Sales Trip to Vail Valley AcehP Tradeshow in Orlando, FL IPEC Tradeshow in Nat’l Harbor, MD Executive Summary: Group sales ended 2017 on a high note with 17 new leads generated, and continued positive momentum with room nights on the books continues to trend positively year-over-year (+13% this year, +41% for future years) and the future pipeline remains strong. December is traditionally a slow month for group sales so the positive momentum is a good sign. 2018 is pacing ahead as well. VVP exhibited at 1 meeting industry tradeshows: 210 Meeting planner attendees 51 One-on-one appointments VVP hosted 2 sites and 1 FAM tour to drive group business to Vail: 175 potential room nights VVP hosted 0 client events in December: VVP exhibited at 38 meeting industry tradeshows: 8,321 meeting planner attendees 1,127 one on one sales appointments VVP hosted 16 site and FAM tours to drive group business to Vail: 6,617 potential room nights VVP hosted 9 client events: 222 meeting planner attendees