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MUSEUM
\I $ HALL OF FAME
February 1, 2018
Town of Vail
Planning and Environmental Commission
75 Frontage Road W
Vail, CO 81657
Planning Commission and Planning Department Staff,
On behalf of the Colorado Snowsports Museum and Hall of Fame's Board of Directors, I am submitting
the following sign variance request for your review.
The Museum's transformation is nearly complete,thus finalizing the cohesive and modernized facelift of
the Vail Village Parking Structure.
The vastly improved Museum will most certainly enhance the off-mountain and/or indoor amenities and
experiences that both skiing and non-skiing guests are actively seeking in the commercial core of Vail
Village. The new Museum will also provide a positive economic impact on Vail, as our visitors tend to
linger and experience the entire village.
In order to improve the"out of sight, out of mind" and"Vail's best kept secret" reputation,the Museum
created a more visible presence in Vail Village by moving our main entrance to align with the central
staircase of the Vail Parking Structure,adding a gabled roof above the new electronic doors.
Despite these efforts,the Museum still lacks the visibility it deserves, as it is located on the 3rd level of the
parking structure. The signage allowed by code is 6 square feet, which is not adequate in order to be seen
from the ground level of the Vail Parking Structure.
We are therefore requesting a signage variance,an increase of an additional 6 square feet, to provide
adequate visibility for the Museum.The proposed sign incorporates the window trim color of the museum
and the Vail Welcome Center, situated directly above the museum.
We are looking forward to your approval as the final step in the Museum's long-awaited transformation.
Sincerely,
Susie
Susie Tjossem
Executive Director
Colorado Snowsports Museum and Hall of Fame
231 S. Frontage Road East
Vail,CO 81657